Apple, Spotify & Beyond: What Platforms Are Doing Right (and Wrong) – PCI 460

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Hey, everyone. I'm Dave Clements, customer relations and

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media specialist here at Blueberry.

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And I'm Mike Dell, the VP of customer

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relations.

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And today, we're gonna

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be diving into the biggest podcast platforms like

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Apple and Spotify

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and some non podcast platforms like YouTube.

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I know that's funny, but that's how it

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is. What they're doing right and where they

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might be missing the mark.

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Because podcasting

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is always changing, and there's always something new,

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whether it's monetization,

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analytics,

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discovery,

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and all of these platforms that we're gonna

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talk about. They're actually shaping how creators are

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reaching their audiences.

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Exactly.

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Understanding the pros and cons will help you

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choose where to focus your energy

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and what tools to trust and what not

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to worry about.

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You're listening to Podcast Insider hosted by Mike

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Dell, Dave Clements, and Mackenzie Bennett from the

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Blueberry team, bringing you weekly insights, advice, and

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insider tips and tricks to help you start,

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grow, and thrive through podcasting with all the

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support of your team here at Blueberry Podcasting.

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Welcome. Let's dive in.

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As the podcasting

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landscape evolves, creators are navigating

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all the changed things. There's not a whole

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lot of new platforms, but but there are

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the different softwares and everything. And I like

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to break it down this way. There's

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podcast apps, which their

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main focus is podcasting,

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and then there's apps that do other things

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that added podcasting

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for whatever reason.

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You know, Spotify,

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even though it's a fairly large

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platform for podcast listening, is a music service.

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So it isn't really a

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podcast

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app in the traditional sense,

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but, again, we include it because it is

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important just like any of the other ones.

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Quick breakdown.

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I'll take Apple here. Apple Podcasts is a

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classic

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podcast app

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Well, it's a directory

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and has a very wide listener base. Apple

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only. Actually, not so much now. They do

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PWA, but that's too geeky.

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The analytics that they collect

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are kinda limited

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only to people that use Apple Podcasts, so

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it doesn't show you anything that happens anywhere

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else like Blueberry does. And their subscription model

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is handy, but it it benefits Apple more

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than every podcaster. Now there's some that are

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making some good money there.

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And if we talk about Spotify, Mike mentioned

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it's a good place for discovery,

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but it's primarily

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a music app. So it's

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it's closed in what you would call a

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walled garden.

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And Spotify has a great algorithm. So if

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you're listening to music, you might get suggested

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podcasts

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that you may be interested in listening to.

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If you're listening to podcasts, you're gonna get

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recommended other podcasts. That's one thing Spotify has

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done

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very well is their personalized recommendations,

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and they even have tools that they're developing

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wrapped and things like

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that. Plus, they're also expanding some things. So

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they're doing, like, polls and q and a

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features within their services. If you were a

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Spotify podcaster,

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maybe there are some things you could use

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there. But the downside

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is that

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when it comes

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to their stats, it's actually pretty

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limited.

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Apple,

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they're only measuring what is on their platform,

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and I'll be honest, a lot of it's

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inflated.

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So can you trust it? Maybe not. And

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some podcasters, when they are exclusive

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to Spotify,

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they will have their episodes locked

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behind

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Spotify only access. So

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if you're listening on Apple or another podcast

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app and one of your favorite creators

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drops an exclusive episode for Spotify, it's time

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for you to go over to Spotify and

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either use their free app with ads or

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pay their premium subscription.

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Yeah. And the thing about that also is

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they do host some podcasts. They bought Anchor

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platform, and that was pretty big for a

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while, not so much anymore. But they do

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that.

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The problem is that

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by default,

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there's no open RSS feed from

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Spotify for creators is what their new name

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for it is,

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and that limits your distribution to just Spotify.

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Yeah. I remember a few years ago, Marvel,

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because I'm big into comic books and superheroes

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and that kind of stuff. Marvel had a

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partnership or a deal with them where

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they had a limited run series that was

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only on Spotify. And I was like,

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I don't use Spotify enough to download the

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app or even visit the website. I have

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my listening planned for the day through primarily

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one app. I missed out on that until,

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I think,

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six to eight months later, you could find

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it in your actual podcast apps because it

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was distributed with RSS.

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That's the whole thing is you wanna have

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that RSS feed because that gives you the

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most control over your podcast.

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Let's talk about YouTube.

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YouTube is great for video. That's what they

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do. They're a video platform.

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There's nothing wrong

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with having a video of your

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podcast

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there.

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You don't originate a podcast on YouTube. Now

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you could

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have a YouTube channel and call it a

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podcast, and that's fine. The listeners don't care.

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The viewers don't care. Call it a podcast.

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We don't care.

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But it's not going anywhere.

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It's gonna be on YouTube. But YouTube is

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they got a massive reach. There's nothing at

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all wrong with having a YouTube channel. It's

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just

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in the traditional podcasting

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realm, that's not what they're doing. They do

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have YouTube Music, which a lot of users

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use to listen to music. They also have

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a podcast section, and

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it's pretty good.

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To be honest with you, it's as good

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as Spotify. But,

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you know, the main purpose of that to

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most hardcore podcast listeners is, hey. I discovered

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a podcast when I was listening to some

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music.

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I'm gonna go over to my podcast app

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and

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subscribe to it. I'm not gonna continue listening

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to it here, but not everybody's the same.

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That's and that's the thing.

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We don't care where you listen as long

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as you listen. Again, I'm torn because I

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really

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think that there's a distinction

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between things that are delivered via RSS

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and things that are not. And there's not

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anything wrong with also distributing

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non

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RSS, like on YouTube or

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television, radio.

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All of those are different delivery methods of

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and it could be the same content.

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Your podcast can be a YouTube channel.

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Your YouTube channel can be a podcast, and

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there's no problem with doing both.

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Yeah. I think it just comes down to

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when you're looking at Spotify and YouTube,

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there's there are some limitations

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there. Like,

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one thing that we haven't talked about is

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the fact that if you are an audio

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only show, you can

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use your RSS feed

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and put that audio show onto YouTube. That's

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another method.

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But,

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you know, there are pros and cons to

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at least these last two. Like, Apple's pretty

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open because they're using

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RSS, which is an open

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I don't wanna say platform. It's just an

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Standard. Open standard. Yeah. An open delivery method.

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And it's not to say that there's

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that Spotify or YouTube are bad.

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I think, like, Mike and I over the

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years, we've we've

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put shows on to Spotify. We've taken shows

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off of Spotify. Just is it doing well?

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Or how do we feel about Spotify that

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week? You and I spent an awful lot

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of time being Spotify support.

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That's true.

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So, yeah, just kinda keep that in mind

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as you're I think, personally, I think it's

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good to be everywhere you can be,

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but

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don't overextend yourself. If it's easy to get

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your RSS feed on Spotify, do that. If

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it's easy to do it on YouTube, do

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that. And it is.

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But don't have the video component unless you

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have the time.

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Yeah. You know? Video is huge as far

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as amount of time extra

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you're gonna spend

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doing that. Boy, do I know that.

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Yeah. Dave Dave's kind of our YouTube guy.

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So Yeah. Yeah. The cool thing, though, with

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all of these

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is that Blueberry hosting integrates

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seamlessly

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with all of them. We give you instructions

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in Apple and Spotify's cases. You can

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submit your show directly from the Blueberry dashboard,

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and you're still in control of the feed.

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So if you ever wanna take it off

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of a place, you can do that. Super

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simple.

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Yeah. And now, you know, let's make a

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little bit of a distinction between video and

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audio podcasting.

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A video podcasting, and I'm talking about delivering

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video via RSS feed,

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will never get to YouTube.

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Or I shouldn't say never. As of currently,

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YouTube will not take video via RSS feed

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and neither will Spotify.

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So if you want to do a video

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RSS podcast,

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then, you know, Blueberry has all the tools

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to make that happen if you want,

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That will be of limited distribution.

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A lot of the podcasting two point o

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apps through podcast index

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show video,

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and a lot of and Apple itself shows

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video, and a lot of the apps that

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also use Apple as a directory do, but

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they're all the minor apps. None of the

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really big ones are gonna take video

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other than Apple.

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But and there's nothing wrong with that. Just

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know that if you want full distribution on

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video, you do the RSS.

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You do

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direct upload to Spotify and direct upload to

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YouTube.

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You got it all covered. And there's nothing

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wrong with that. I'm not against any of

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that.

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It's just know how much extra

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work that's gonna be. Yeah. And like Mike

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said, Spotify

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allows

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video

277
00:10:23,794 --> 00:10:26,674
if you're using their service directly. Same thing

278
00:10:26,674 --> 00:10:27,414
with YouTube.

279
00:10:28,034 --> 00:10:30,534
But who knows? We could record this episode,

280
00:10:30,595 --> 00:10:33,414
and three months later, they're like, hey. Surprise.

281
00:10:34,129 --> 00:10:36,769
Here's a video for everybody. Yeah. And we'd

282
00:10:36,769 --> 00:10:38,950
be all for it. Yeah. So just

283
00:10:39,410 --> 00:10:41,330
this is why we're here, to keep you

284
00:10:41,330 --> 00:10:43,490
up to date on things like this. So

285
00:10:43,490 --> 00:10:45,350
make sure you're always paying attention.

286
00:10:46,450 --> 00:10:47,669
Last I checked,

287
00:10:48,524 --> 00:10:50,204
I I did some a little bit of

288
00:10:50,204 --> 00:10:51,424
research to see

289
00:10:51,884 --> 00:10:54,365
just how many places out there are there

290
00:10:54,365 --> 00:10:56,625
for people to listen to podcasts.

291
00:10:57,404 --> 00:10:59,324
And I'm not counting the web. I'm just

292
00:10:59,324 --> 00:11:00,865
counting apps and

293
00:11:01,485 --> 00:11:04,660
device directories, that kind of thing. It was

294
00:11:04,660 --> 00:11:06,440
about a 125

295
00:11:07,139 --> 00:11:07,720
different places

296
00:11:08,899 --> 00:11:11,240
that people could find your audio podcast.

297
00:11:12,899 --> 00:11:15,220
And, yeah, it's amazing. Some of them I've

298
00:11:15,220 --> 00:11:16,919
never even heard of. But

299
00:11:17,605 --> 00:11:18,424
the thing is

300
00:11:19,285 --> 00:11:21,205
and there's the strategy I say. When you

301
00:11:21,205 --> 00:11:24,164
first start podcasting or or if you've been

302
00:11:24,164 --> 00:11:27,465
podcasting forever, make sure you're in three places.

303
00:11:27,605 --> 00:11:28,504
Apple Podcasts,

304
00:11:28,884 --> 00:11:30,184
podcast index,

305
00:11:30,679 --> 00:11:33,320
which is not super well known, but it

306
00:11:33,320 --> 00:11:34,539
powers a lot of apps,

307
00:11:35,000 --> 00:11:35,500
and

308
00:11:36,279 --> 00:11:37,339
Spotify, unfortunately,

309
00:11:37,799 --> 00:11:39,419
because they are the third

310
00:11:39,879 --> 00:11:43,259
most used platform out there for podcast listening.

311
00:11:43,595 --> 00:11:46,154
But if you're in those three, you're gonna

312
00:11:46,154 --> 00:11:48,075
get about 95%

313
00:11:48,075 --> 00:11:48,815
of the potential

314
00:11:49,195 --> 00:11:49,695
audience.

315
00:11:50,075 --> 00:11:52,575
And in the Blueberry dashboard in our destinations,

316
00:11:52,795 --> 00:11:55,274
there's some that don't use either of those.

317
00:11:55,274 --> 00:11:56,975
IHeart and Pandora

318
00:11:57,835 --> 00:11:59,054
and Deezer and

319
00:11:59,420 --> 00:12:02,000
some of the Middle East and and India

320
00:12:02,620 --> 00:12:05,420
apps. Those don't use those directories, so you

321
00:12:05,420 --> 00:12:07,820
gotta go to them directly. But there's nothing

322
00:12:07,820 --> 00:12:09,660
wrong with being in any of those. In

323
00:12:09,660 --> 00:12:12,139
fact, we encourage you to be in in

324
00:12:12,139 --> 00:12:14,960
any of those. But let me make one

325
00:12:15,634 --> 00:12:18,134
caveat there. If you're doing a video

326
00:12:18,595 --> 00:12:20,595
on YouTube, so you have a full blown

327
00:12:20,595 --> 00:12:23,335
video channel for your podcast on YouTube,

328
00:12:24,754 --> 00:12:27,014
don't submit your RSS feed to YouTube

329
00:12:27,889 --> 00:12:29,429
because what'll happen

330
00:12:30,370 --> 00:12:33,169
and I'm talking about your audio RSS feed.

331
00:12:33,169 --> 00:12:35,649
What'll happen is each of your videos is

332
00:12:35,649 --> 00:12:38,049
gonna have a video version, and then right

333
00:12:38,049 --> 00:12:39,990
next to it will be an audio version

334
00:12:41,090 --> 00:12:42,789
with just a static image.

335
00:12:44,024 --> 00:12:45,804
That just makes your channel look funny.

336
00:12:46,504 --> 00:12:47,945
All you have to do is make sure

337
00:12:47,945 --> 00:12:50,504
you put all your podcast episodes that you

338
00:12:50,504 --> 00:12:52,204
upload as video on YouTube

339
00:12:53,464 --> 00:12:54,445
in a playlist,

340
00:12:55,144 --> 00:12:57,544
and make sure that playlist is designated a

341
00:12:57,544 --> 00:12:58,044
podcast.

342
00:12:58,379 --> 00:13:00,139
That way it'll show up in YouTube music

343
00:13:00,139 --> 00:13:00,879
as audio.

344
00:13:01,820 --> 00:13:03,340
Kind of a neat way of getting around

345
00:13:03,340 --> 00:13:04,940
it. So you get both best of both

346
00:13:04,940 --> 00:13:07,820
worlds that way. And, anyway so that's just

347
00:13:07,820 --> 00:13:10,424
my little soapbox about YouTube and, you know,

348
00:13:10,424 --> 00:13:12,845
certain things. We have a service called Vidapod,

349
00:13:13,065 --> 00:13:15,304
which is currently having issues, but it should

350
00:13:15,304 --> 00:13:18,504
be back sometime, where it's for video first

351
00:13:18,504 --> 00:13:19,004
creators.

352
00:13:19,544 --> 00:13:22,264
And then we create a audio version and

353
00:13:22,264 --> 00:13:24,764
put it out in an RSS feed automatically.

354
00:13:25,639 --> 00:13:27,799
That's all great, but then they see in

355
00:13:27,799 --> 00:13:30,840
destinations, YouTube. So then they submit that RSS

356
00:13:30,840 --> 00:13:33,320
feed to YouTube, and it causes a giant

357
00:13:33,320 --> 00:13:33,820
loop.

358
00:13:34,200 --> 00:13:35,899
Yep. Yeah. It's like a bad

359
00:13:36,279 --> 00:13:38,519
feedback loop, and we've run it a few

360
00:13:38,519 --> 00:13:41,375
times. So if you're using VidtoPod, don't submit

361
00:13:41,754 --> 00:13:44,415
your Blueberry feed to YouTube.

362
00:13:44,875 --> 00:13:47,514
Yeah. You're already there. Mess. Right. You're already

363
00:13:47,514 --> 00:13:48,014
there.

364
00:13:48,475 --> 00:13:51,215
What are they doing right? Talking about the

365
00:13:51,440 --> 00:13:54,019
platforms we're talking about. But putting podcasting

366
00:13:54,559 --> 00:13:57,759
into new audiences, I get that. Adding video

367
00:13:57,759 --> 00:14:00,159
options and interactive tools. Yeah. Some of them

368
00:14:00,159 --> 00:14:02,019
have video options as we discussed

369
00:14:02,799 --> 00:14:05,940
and making listening easier across devices.

370
00:14:06,434 --> 00:14:08,914
Yeah. That is nice. Like, especially if you

371
00:14:08,914 --> 00:14:11,815
are using YouTube or Spotify as your primary,

372
00:14:12,355 --> 00:14:15,475
quote, unquote, podcast app. Right. They make it

373
00:14:15,475 --> 00:14:18,115
for every device. So you can download the

374
00:14:18,115 --> 00:14:19,809
app, log in to your account, and you're

375
00:14:19,809 --> 00:14:22,210
good to go. I know, like, I love

376
00:14:22,210 --> 00:14:24,710
Overcast, which is exclusively iOS.

377
00:14:25,169 --> 00:14:25,669
And

378
00:14:26,129 --> 00:14:28,529
so then not that I'm ever not on

379
00:14:28,529 --> 00:14:30,764
an Apple device, but there have been moments

380
00:14:31,245 --> 00:14:32,465
where I'm just like, man,

381
00:14:32,845 --> 00:14:34,684
I I wish I had all of my

382
00:14:34,684 --> 00:14:37,644
podcasts here. Yeah. I think at some point,

383
00:14:37,644 --> 00:14:39,725
you're just gonna be able to grab anything

384
00:14:39,725 --> 00:14:40,225
everywhere

385
00:14:41,004 --> 00:14:41,825
all the time.

386
00:14:42,205 --> 00:14:45,085
Yeah. Overcast is my daily driver too, but

387
00:14:45,085 --> 00:14:46,384
I I find it,

388
00:14:47,299 --> 00:14:50,120
yeah, it's probably not quite as user friendly

389
00:14:50,179 --> 00:14:51,720
as Spotify or Apple,

390
00:14:52,980 --> 00:14:55,860
but it's powerful in the way you can

391
00:14:55,860 --> 00:14:59,059
organize your listening and all that. But again

392
00:14:59,220 --> 00:14:59,879
and then

393
00:15:01,115 --> 00:15:02,975
Marco, that that does Overcast,

394
00:15:03,674 --> 00:15:07,914
uses both Podcast Index and Apple's directory. So

395
00:15:07,914 --> 00:15:09,695
if you're in either one of those,

396
00:15:10,235 --> 00:15:11,214
you're on Overcast.

397
00:15:12,970 --> 00:15:13,470
Yeah.

398
00:15:13,929 --> 00:15:15,610
And and I guess we can talk about

399
00:15:15,610 --> 00:15:18,009
what they're doing wrong. Like, we can't be

400
00:15:18,009 --> 00:15:19,870
positive all the time. Right?

401
00:15:21,769 --> 00:15:25,370
So, like, we mentioned earlier, like, sometimes their

402
00:15:25,370 --> 00:15:25,870
stats

403
00:15:26,274 --> 00:15:27,014
are confusing.

404
00:15:27,394 --> 00:15:28,855
You might call them inconsistent,

405
00:15:29,394 --> 00:15:32,215
especially if you're already using Blueberry stats because

406
00:15:32,754 --> 00:15:34,754
you can see one number in Blueberry, and

407
00:15:34,754 --> 00:15:36,914
then you go over to your Apple or

408
00:15:36,914 --> 00:15:39,414
Spotify, and you're like, wait a minute. Something

409
00:15:39,475 --> 00:15:42,139
seems off. And I typically get this

410
00:15:42,840 --> 00:15:43,740
more from

411
00:15:44,120 --> 00:15:46,299
people who have Spotify accounts,

412
00:15:46,600 --> 00:15:49,240
and they're checking their Spotify stats. And they're

413
00:15:49,240 --> 00:15:51,559
like, Spotify says I have so many more

414
00:15:51,559 --> 00:15:52,605
downloads. And I'm like,

415
00:15:53,565 --> 00:15:54,384
yeah. They're

416
00:15:54,764 --> 00:15:57,164
they're inflated, and they can do that. We're

417
00:15:57,404 --> 00:16:00,304
Blueberry is regulated. We've got rules to follow

418
00:16:00,524 --> 00:16:02,365
to make sure that we're cutting out bots

419
00:16:02,365 --> 00:16:04,605
and things like that. So that's a What

420
00:16:04,605 --> 00:16:05,824
happens with Spotify

421
00:16:06,204 --> 00:16:06,924
is they

422
00:16:07,404 --> 00:16:08,144
say you

423
00:16:08,820 --> 00:16:11,139
listen to my show. You listen to an

424
00:16:11,139 --> 00:16:12,980
episode. You're let's say you're listening to this

425
00:16:12,980 --> 00:16:14,899
on Spotify. By the way, we are back

426
00:16:14,899 --> 00:16:15,639
on Spotify.

427
00:16:16,580 --> 00:16:18,759
We were off for a while on purpose,

428
00:16:19,139 --> 00:16:21,080
and we're back. But, anyway,

429
00:16:21,934 --> 00:16:23,615
if you're listening to this on Spotify and

430
00:16:23,615 --> 00:16:25,615
you hit pause and you go do something

431
00:16:25,615 --> 00:16:27,235
and you come back and you hit resume,

432
00:16:27,774 --> 00:16:30,115
Spotify will count that as a second download.

433
00:16:30,495 --> 00:16:32,034
And that's how it gets inflated

434
00:16:32,495 --> 00:16:34,335
or you know, and I don't know this

435
00:16:34,335 --> 00:16:36,240
for sure. They don't give us their thing,

436
00:16:36,240 --> 00:16:38,100
but that's what I suspect is happening.

437
00:16:38,720 --> 00:16:41,120
Apple does the same thing sometimes. I think

438
00:16:41,120 --> 00:16:42,980
they're a little better about it, but

439
00:16:43,440 --> 00:16:45,519
what they what Apple shows you for what

440
00:16:45,519 --> 00:16:48,000
your downloads in Apple are and versus what

441
00:16:48,000 --> 00:16:48,980
we show you,

442
00:16:49,575 --> 00:16:52,235
it's probably gonna be more on Apple.

443
00:16:52,774 --> 00:16:54,695
That doesn't mean they're wrong or right. That

444
00:16:54,695 --> 00:16:57,195
just means by our standards, this is what

445
00:16:57,254 --> 00:16:58,634
constitutes a download.

446
00:16:59,175 --> 00:17:01,254
Yep. Yep. And they're pretty strict rules that

447
00:17:01,254 --> 00:17:03,950
we're following to a point where we're constantly

448
00:17:04,009 --> 00:17:06,029
checking up on them. Of course.

449
00:17:06,490 --> 00:17:08,890
Some other things that they may not be

450
00:17:08,890 --> 00:17:11,869
doing. We mentioned this concept of walled gardens,

451
00:17:12,089 --> 00:17:12,910
so they're

452
00:17:13,450 --> 00:17:16,569
sticking you inside their box. Blueberry podcasters don't

453
00:17:16,569 --> 00:17:18,434
have to worry about this too much because

454
00:17:18,434 --> 00:17:22,775
you are operating with an RSS feed. But

455
00:17:22,994 --> 00:17:24,855
podcasters that are using Spotify

456
00:17:25,554 --> 00:17:26,054
directly,

457
00:17:26,355 --> 00:17:27,954
they have no way to get outside of

458
00:17:27,954 --> 00:17:29,575
the Spotify box,

459
00:17:30,275 --> 00:17:32,869
and that's rough. It is optional if you're

460
00:17:32,869 --> 00:17:35,849
using Spotify for creators. You can optionally

461
00:17:36,470 --> 00:17:39,210
have an open RSS feed, but it's optional.

462
00:17:40,069 --> 00:17:42,410
So a lot of people don't do that.

463
00:17:43,029 --> 00:17:43,750
I mean, if you're

464
00:17:44,804 --> 00:17:47,605
I wouldn't use their platform myself, but if

465
00:17:47,605 --> 00:17:49,224
that's what you need to do,

466
00:17:49,605 --> 00:17:51,304
make sure you turn that RSS

467
00:17:51,845 --> 00:17:54,004
option on and then submit to all these

468
00:17:54,004 --> 00:17:56,609
places, because you you want the most

469
00:17:57,170 --> 00:17:57,670
distribution

470
00:17:58,529 --> 00:18:00,529
as you can get. Yeah. And I would

471
00:18:00,529 --> 00:18:03,029
say YouTube is probably even more

472
00:18:03,569 --> 00:18:05,329
walled in in the fact that if you

473
00:18:05,329 --> 00:18:06,470
are video first,

474
00:18:07,650 --> 00:18:08,950
you're just kind of stuck

475
00:18:09,250 --> 00:18:09,674
because

476
00:18:10,715 --> 00:18:12,414
there are not a lot of

477
00:18:13,035 --> 00:18:16,154
podcast companies that are doing something similar to

478
00:18:16,154 --> 00:18:17,375
what we're doing with VidtoPod,

479
00:18:17,994 --> 00:18:20,315
where we can take that, turn it into

480
00:18:20,315 --> 00:18:23,049
audio at least, and syndicate it. I'd love

481
00:18:23,049 --> 00:18:24,490
to be able to just do a vid

482
00:18:24,490 --> 00:18:26,410
to vid kind of thing to be able

483
00:18:26,410 --> 00:18:28,509
to pull the video from YouTube and then

484
00:18:28,570 --> 00:18:30,269
syndicate it or distribute it.

485
00:18:30,570 --> 00:18:32,330
And that may happen in the future, of

486
00:18:32,330 --> 00:18:34,570
course. So there's as we said at the

487
00:18:34,570 --> 00:18:37,769
beginning, things change all the time. Yeah. Super

488
00:18:37,769 --> 00:18:38,269
quick.

489
00:18:38,704 --> 00:18:40,085
Think about this. Apple

490
00:18:41,265 --> 00:18:44,164
is adopting yet another podcast two point o

491
00:18:44,545 --> 00:18:45,684
namespace tag.

492
00:18:46,065 --> 00:18:48,644
That mean anything to you? Not really. But

493
00:18:49,265 --> 00:18:51,684
it's a geeky thing. But they are

494
00:18:52,399 --> 00:18:53,779
bringing on chapters,

495
00:18:55,759 --> 00:18:56,259
and

496
00:18:57,119 --> 00:18:58,500
that's a big deal.

497
00:18:59,440 --> 00:19:01,119
Not that I agree that we need to

498
00:19:01,119 --> 00:19:01,859
have chapters.

499
00:19:02,559 --> 00:19:03,299
Some podcasts

500
00:19:03,679 --> 00:19:05,700
lend themselves to that, some don't,

501
00:19:06,304 --> 00:19:06,804
But

502
00:19:07,744 --> 00:19:10,545
they're adding chapters using podcast two point o

503
00:19:10,545 --> 00:19:11,045
tags,

504
00:19:11,825 --> 00:19:14,384
which is a really good sign. And once

505
00:19:14,384 --> 00:19:16,785
Apple adopts something, a lot of other places

506
00:19:16,785 --> 00:19:19,125
adopt those things. So look at the transcripts.

507
00:19:19,345 --> 00:19:21,525
Transcripts are almost ubiquitous now.

508
00:19:22,119 --> 00:19:23,880
Yeah. And that was 100%

509
00:19:23,880 --> 00:19:26,440
because Apple decided that the podcast two point

510
00:19:26,440 --> 00:19:28,679
o way of doing transcripts was the right

511
00:19:28,679 --> 00:19:31,240
way, and that's what they're doing. Yeah. Another

512
00:19:31,240 --> 00:19:32,759
one is the things that they may be

513
00:19:32,759 --> 00:19:34,380
doing wrong is monetization.

514
00:19:34,839 --> 00:19:35,339
Spotify

515
00:19:35,640 --> 00:19:36,140
puts

516
00:19:37,054 --> 00:19:39,375
ads around your show. I don't think they

517
00:19:39,375 --> 00:19:40,815
get right in the middle of it, but

518
00:19:40,815 --> 00:19:42,755
they do put it around your show.

519
00:19:43,134 --> 00:19:44,815
YouTube puts it right in the middle even

520
00:19:44,815 --> 00:19:46,355
if you're in the middle of a sentence.

521
00:19:46,974 --> 00:19:49,694
And unless you're killing it, you're not on

522
00:19:49,694 --> 00:19:52,015
their monetization program, so they keep all the

523
00:19:52,015 --> 00:19:52,515
money.

524
00:19:52,950 --> 00:19:54,890
Like, I I watch a lot of YouTube.

525
00:19:55,349 --> 00:19:57,589
I pay the subscription, so I don't get

526
00:19:57,589 --> 00:19:59,849
those ads stuffed in the middle.

527
00:20:00,230 --> 00:20:02,390
I also pay for Spotify because I like

528
00:20:02,390 --> 00:20:03,450
their music service.

529
00:20:04,390 --> 00:20:06,524
I don't get any ads. But I'm willing

530
00:20:06,524 --> 00:20:08,605
to pay for get not getting those ads.

531
00:20:08,605 --> 00:20:10,924
But for the average listener that doesn't wanna

532
00:20:10,924 --> 00:20:11,424
pay,

533
00:20:12,044 --> 00:20:13,424
it's a bad experience.

534
00:20:13,964 --> 00:20:15,424
Yeah. And it's And just

535
00:20:16,764 --> 00:20:17,904
yeah. As a creator,

536
00:20:18,660 --> 00:20:20,740
YouTube has a standard before you can be

537
00:20:20,740 --> 00:20:22,500
part of their partner program. I don't know

538
00:20:22,500 --> 00:20:24,420
if they still call it that. But you

539
00:20:24,420 --> 00:20:26,680
had to hit a certain amount of subscribers,

540
00:20:26,980 --> 00:20:29,059
a certain amount of views for a certain

541
00:20:29,059 --> 00:20:30,039
length of time

542
00:20:30,340 --> 00:20:32,980
before any of that ad revenue would come

543
00:20:32,980 --> 00:20:34,924
to you. And even then, it's

544
00:20:36,025 --> 00:20:38,025
I think it's like a fifty fifty split

545
00:20:38,025 --> 00:20:39,164
or something. But

546
00:20:39,625 --> 00:20:42,744
you're you are probably not benefiting from that

547
00:20:42,744 --> 00:20:44,044
unless your podcast

548
00:20:44,984 --> 00:20:46,284
is doing huge

549
00:20:46,585 --> 00:20:47,085
numbers

550
00:20:47,750 --> 00:20:49,509
if we're It's that platform, though. Yes. You

551
00:20:49,509 --> 00:20:51,590
could be doing huge numbers everywhere else and

552
00:20:51,590 --> 00:20:53,690
not on that platform and not get anything.

553
00:20:54,070 --> 00:20:56,390
Monetization, there's lots of other ways of doing

554
00:20:56,390 --> 00:20:57,850
that. And, of course, Blueberry

555
00:20:58,390 --> 00:20:59,130
has programmatic

556
00:20:59,509 --> 00:21:01,269
advertising for everybody. You may not make a

557
00:21:01,269 --> 00:21:02,505
lot of money with it, but at least

558
00:21:02,505 --> 00:21:04,205
it's something and you get it.

559
00:21:05,305 --> 00:21:07,305
And that's a lot better than the bad

560
00:21:07,305 --> 00:21:09,325
experience of listening to ads

561
00:21:10,265 --> 00:21:11,724
that you had no

562
00:21:12,424 --> 00:21:13,805
say so as a creator

563
00:21:14,470 --> 00:21:16,009
in what ads are showing.

564
00:21:16,630 --> 00:21:17,130
And

565
00:21:17,509 --> 00:21:18,009
that's

566
00:21:18,309 --> 00:21:19,049
yeah. Yeah.

567
00:21:19,350 --> 00:21:21,910
Not something I wanna participate in, but, hey,

568
00:21:21,910 --> 00:21:23,590
each to their own. Of course, we have

569
00:21:23,590 --> 00:21:26,549
our IAB certified stats. That's the rules Dave

570
00:21:26,549 --> 00:21:27,930
was talking about, and

571
00:21:28,605 --> 00:21:31,644
our hosting plans are are pretty reasonable and

572
00:21:31,644 --> 00:21:34,204
reliable and all that good stuff. And, of

573
00:21:34,204 --> 00:21:36,125
course, we give you an RSS feed, which

574
00:21:36,125 --> 00:21:39,025
is totally open and can be distributed wherever

575
00:21:39,164 --> 00:21:41,325
RSS feeds are accepted. That reminds me of

576
00:21:41,325 --> 00:21:42,545
the old Visa commercials.

577
00:21:43,244 --> 00:21:43,744
But,

578
00:21:44,980 --> 00:21:45,480
anyway,

579
00:21:46,819 --> 00:21:49,380
you can just be everywhere, and you don't

580
00:21:49,380 --> 00:21:52,279
have to compromise your ownership of your

581
00:21:53,059 --> 00:21:56,419
platform, your platform. That's the thing. When you

582
00:21:56,419 --> 00:21:58,424
you wanna go a step further, do PowerPress

583
00:21:58,424 --> 00:22:00,345
on your own domain. Your feed comes from

584
00:22:00,345 --> 00:22:02,505
your own domain. Doesn't even involve us other

585
00:22:02,505 --> 00:22:04,984
than we track your stats and host your

586
00:22:04,984 --> 00:22:05,484
files.

587
00:22:05,865 --> 00:22:09,085
Yep. Yeah. We try to put the ownership

588
00:22:09,144 --> 00:22:11,404
in your hands because that's super important.

589
00:22:11,789 --> 00:22:13,250
And I don't know that everybody

590
00:22:14,269 --> 00:22:16,910
notices that or sees it as such in

591
00:22:16,910 --> 00:22:19,730
our current social media era. Everybody's gotta

592
00:22:20,110 --> 00:22:21,650
be on TikTok and Instagram

593
00:22:21,950 --> 00:22:23,710
and stuff. Yeah. It may not be as

594
00:22:23,710 --> 00:22:25,789
important to some people as it might be

595
00:22:25,789 --> 00:22:28,034
to others, and and that's fine. Each to

596
00:22:28,034 --> 00:22:28,774
their own.

597
00:22:29,075 --> 00:22:31,494
We're we're open opportunity. Do what you want.

598
00:22:31,954 --> 00:22:33,954
Yeah. And I like to say there's no

599
00:22:33,954 --> 00:22:36,595
rules in podcasting. There are some standards, but

600
00:22:36,595 --> 00:22:37,494
there's no rules.

601
00:22:38,355 --> 00:22:40,294
Yeah. And that kinda leads into

602
00:22:40,754 --> 00:22:42,440
kind of some final

603
00:22:43,059 --> 00:22:46,440
thoughts here, just this concept of staying open

604
00:22:46,500 --> 00:22:47,960
and staying in control.

605
00:22:48,740 --> 00:22:49,240
Because,

606
00:22:50,259 --> 00:22:52,179
Mike, you've been around since the beginning of

607
00:22:52,179 --> 00:22:53,399
podcasting roughly

608
00:22:54,035 --> 00:22:56,515
much much longer than I have been. But

609
00:22:56,515 --> 00:22:57,875
I've been in it for a long time

610
00:22:57,875 --> 00:23:00,454
too. Yeah. And we've watched

611
00:23:00,755 --> 00:23:04,134
platforms come and go, and we've watched platforms

612
00:23:04,355 --> 00:23:05,494
change a lot

613
00:23:06,035 --> 00:23:07,494
and really embrace

614
00:23:08,069 --> 00:23:08,569
creators.

615
00:23:08,950 --> 00:23:10,329
But I think it's important

616
00:23:10,630 --> 00:23:12,329
as things move so fast

617
00:23:12,710 --> 00:23:16,169
that you, as a creator, stay informed of

618
00:23:16,390 --> 00:23:18,630
what's going on. Make sure that you're paying

619
00:23:18,630 --> 00:23:21,029
attention to what any of these platforms are

620
00:23:21,029 --> 00:23:21,529
doing

621
00:23:22,404 --> 00:23:24,424
just so that you're aware that you can

622
00:23:24,644 --> 00:23:26,805
ebb and flow with them. So you're not

623
00:23:26,805 --> 00:23:30,025
surprised, like, when Google went from Google Podcasts

624
00:23:30,164 --> 00:23:31,384
to YouTube Music,

625
00:23:31,765 --> 00:23:33,765
so many people were like, I don't know

626
00:23:33,765 --> 00:23:35,305
what's going on, and

627
00:23:35,940 --> 00:23:37,159
we were there for you. That's

628
00:23:37,619 --> 00:23:39,940
not even the whole story with Google. That's

629
00:23:39,940 --> 00:23:40,440
true.

630
00:23:40,899 --> 00:23:42,200
That that's old. They

631
00:23:42,500 --> 00:23:45,220
used to have this awesome thing called Google

632
00:23:45,220 --> 00:23:45,720
Reader.

633
00:23:46,259 --> 00:23:48,980
Uh-huh. And as a part of Google Reader,

634
00:23:48,980 --> 00:23:50,839
they had a an app,

635
00:23:51,674 --> 00:23:53,295
mostly. I think it was just Android,

636
00:23:53,755 --> 00:23:55,934
but an app called Google Listen,

637
00:23:56,475 --> 00:23:58,715
and it was powered by Google Reader. So

638
00:23:58,715 --> 00:24:00,715
you could put a podcast app in Google

639
00:24:00,715 --> 00:24:01,215
Reader,

640
00:24:01,755 --> 00:24:04,575
and your Google Listen would be your podcast

641
00:24:04,715 --> 00:24:05,215
app.

642
00:24:05,779 --> 00:24:07,619
That was an awesome thing. And then they

643
00:24:07,619 --> 00:24:09,559
killed Reader, and then they killed

644
00:24:10,099 --> 00:24:10,599
Listen.

645
00:24:11,220 --> 00:24:13,880
And then they came back with Google Podcasts.

646
00:24:14,179 --> 00:24:16,419
And so they've tried this three, four times

647
00:24:16,419 --> 00:24:17,559
and just haven't

648
00:24:18,075 --> 00:24:18,575
succeeded.

649
00:24:19,115 --> 00:24:21,515
Yeah. So just stay up to date on

650
00:24:21,515 --> 00:24:24,474
things. Learn the ins and outs of these

651
00:24:24,474 --> 00:24:27,194
platforms, and you'll be better served for it.

652
00:24:27,194 --> 00:24:29,194
And your podcast is gonna be able to

653
00:24:29,194 --> 00:24:30,255
get past these,

654
00:24:31,115 --> 00:24:32,174
what could be roadblocks

655
00:24:32,700 --> 00:24:35,659
much better and lead to more success, however

656
00:24:35,659 --> 00:24:38,220
you decide to define that. For sure. That'll

657
00:24:38,220 --> 00:24:40,720
wrap it up for today. Thanks for listening.

658
00:24:41,419 --> 00:24:44,559
Remember that podcasting was built on open distribution,

659
00:24:44,859 --> 00:24:46,940
so try not to let any of these

660
00:24:46,940 --> 00:24:49,365
platforms take that away from you. Stand up

661
00:24:49,365 --> 00:24:50,025
for yourself.

662
00:24:50,404 --> 00:24:52,505
Yeah. You use all the tools available,

663
00:24:52,965 --> 00:24:54,424
but keep your independence.

664
00:24:55,684 --> 00:24:57,924
Blueberry Podcasters do just that. You're gonna be

665
00:24:57,924 --> 00:25:00,105
able to host, publish, and analyze

666
00:25:00,485 --> 00:25:01,785
all on your terms.

667
00:25:02,779 --> 00:25:05,819
Alright. You can subscribe to Podcast Insider or

668
00:25:05,819 --> 00:25:08,059
follow whatever your app says by hitting a

669
00:25:08,059 --> 00:25:10,079
little button somewhere on your app.

670
00:25:10,460 --> 00:25:11,919
But if for more insights,

671
00:25:12,220 --> 00:25:16,394
make sure you drop over to podcastinsider.com.

672
00:25:16,394 --> 00:25:18,394
And if we happen to disappear from the

673
00:25:18,394 --> 00:25:20,234
platform you're listening to us on, you can

674
00:25:20,234 --> 00:25:21,695
always find us there as well.

675
00:25:22,234 --> 00:25:23,214
Catch you later.

676
00:25:23,914 --> 00:25:26,634
Thanks for joining us. Come back next week.

677
00:25:26,634 --> 00:25:30,250
And in the meantime, head to podcastpodcastinsider.com

678
00:25:30,250 --> 00:25:31,230
for more information,

679
00:25:31,529 --> 00:25:32,269
to subscribe,

680
00:25:33,049 --> 00:25:35,070
share, and read our show notes.

681
00:25:35,450 --> 00:25:37,470
To check out our latest suite of services

682
00:25:37,690 --> 00:25:40,750
and learn how Blueberry can help you leverage

683
00:25:40,890 --> 00:25:43,950
your podcast, visit blueberry.com.

684
00:25:44,034 --> 00:25:47,074
That's blueberry without the e's. We couldn't afford

685
00:25:47,074 --> 00:25:47,734
the e's.