AI in Podcasting – PCI 348

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If used correctly. It's, it's
a, a very interesting tool.

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And again, even though I had chat, g
p t write a summary from an article,

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I still worry about the
plagiarism situation here.
Then you have to go back and,

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you know,

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did it take two sentences out of the
article and put 'em in your summary.

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You're listening to Podcast Insider, a
weekly podcast bringing insights, advice,

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and insider tips and
tricks to help you start,

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grow and thrive through podcasting
With the support of your team here at

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Blueberry Podcasting.
Welcome. Let's dive in.

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This is Todd Cochrane, CEO o
and co-founder of Blueberry.

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And I'm Mike Dell, the VP of
Customer Relations here at Blueberry.

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This week we're going to talk about
the ways you can use this newfangled AI

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for your show and maybe
why you'll want not to.

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So, Mike, ai, you know, it's, it's
the buzzword of 2023 for sure.

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Yeah, certainly seems that way
and it does a lot of neat stuff,

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but how should we be using it
in podcasting at this point?

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You know, I think there's a,

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there's a whole bunch of companies that
have come up with a whole bunch of tools

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and, uh,

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I've been playing with quite a lot of
them and some of them do things better

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than others and,

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but I still think most of the
solutions are still kinda half baked.

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But I've been playing pretty hard
using some tools just to see, you know,

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get some results and being very careful
in editing and that type of stuff.

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But I think we can really rely on AI to

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help with things like show notes and
maybe episode titles and potentially

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transcripts, social media
clips, and even, well,

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I hope this never really happens, but
folks are even using AI as, uh,

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to be a host. Yeah.

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I, I keep hear,

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I keep hearing about the one where
they take Joe Rogan's voice and

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somehow with ai, make him
interview people that are dead or,

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or aren't there, or whatever, and, and it,

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it sounds machine created, but you know,
that technology's gonna get better.

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I think for my particular situation,

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the way my show's laid out is I
talk about multiple topics during

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the show and I usually have
three or four lead topics,

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and then one of those lead
topics is used as kind of my,

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my lead for my title for my episode.

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And what I've been doing is I've been
taking the specific article that I've been

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talking about and I've been
putting that into chat G B t

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I actually just, uh,

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copying the whole text right out
of the article and then saying,

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create a short one
paragraph summary and create

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a, you know,

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five word title and it does a good

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job summarizing those articles.

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But then I get a little weirded out
because you've almost at that point,

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you know, if you're, if
you're following the rules,

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you need to make sure that you attribute,

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so what I've been doing now
is I say summary created from

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an article and the link back
to the article and then I edit

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it whatever chat g p t has come up with,

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I edit a little bit and add some
personalizations, a lead in,

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a lead out so that I have, uh,
texts there and you know, if I'm,

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I'm feeding it something, it seems
to get me pretty good titles and,

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and pretty good descriptions and keywords
and that kind of stuff just in just

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straight chat G B T. And I
think from my use case, it,

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it works pretty good because again,
I'm picking a specific topic,

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but I think a lot of podcasters
are potentially gonna wanna run

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a portion of their transcript
potentially through

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the AI to see if it can write a
good show summary. I, you know,

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one thing this could really fix though,
Mike, is the, the lack of show notes.

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I mean, so many shows
have so little show notes.

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Yeah. A lot of people just put a one liner
in there and that's it. And you know,

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that doesn't help you
for s e or anything and

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with chat G B T or any of
the other tools out there,

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it can give you some ideas anyway. The
thing, the thing that I worry about,

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uh, with this is people relying
too much on it. So you, you know,

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you gotta feed it the right stuff
to get their, the right output.

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And I think people have to be careful too,

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especially whatever they're
using for source material.

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And you think people have to
remember about AI at this point?

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It is a language model.

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It is great for writing content that you

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provide the input for, you
know, if, if I was, uh,

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going to say that I had
an episode about, um,

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let's just use a historical, uh, figure.

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Let's say I was gonna do a
podcast about Benjamin Franklin

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and I talked about the
history of Benjamin Franklin,

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then I asked chat G B T to write

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a history of Benjamin
Franklin. It may get it wrong,

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it may not have a good input,
so you're gonna have to be very,

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very careful if you're just asking it
to write a summary about a topic that

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you've covered. And I think
there's high risk in that,

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whereas I've been in my utilization
of it, of being able to use,

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you know,

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a given set of texts that
was written by a reporter and

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being putting that into chat G B
T and asking it to write a summary

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and then accrediting that
summary back to the article.

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I feel I'm meeting attribution
requirements at the same time

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disclosing that the summary came from
that particular article. Now I would,

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if I had handwritten that summary
myself, which I used to do,

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I may not have attributed it because I
did have it a link to the article later

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on, but it's because this is
a bit of an expanded summary.

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I almost feel obligated now to
actually do the attribution that way.

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Right, right. And uh, you
know, that reminds me,

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there was a story recently
about a lawyer who

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was ta doing a case and
wanted to have some similar

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cases in his brief and
he asked Chad g b t to

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look up similar cases to
the case he was working on,

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and it came up with all these cases

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and come to find out
none of them were real.

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Whoa.

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So it just, you know, took stuff
out of the air and made it up and,

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you know, he's in big trouble
now cuz he turned in this, uh,

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this court brief and signed it .

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So you gotta be careful.

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Yeah, I think, I think so.

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You know, cuz it,

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it doesn't know the difference
between a spoof article on the

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internet and another article on
the internet that is truthful and,

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you know, they're, they're not that
good at it yet. So part of the,

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part of the thing is you've gotta
verify everything that it came up with.

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I mean, you and Rob did,
uh, a demo where, you know,

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you asked for a biography and it was
making up all kinds of crazy stuff.

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Right. Some of the stuff that was in Rob
Biles was actually about me. So it was,

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that was kind of the weird part. So I
think it's one of those things, again,

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you have to, you know, use some
common sense here. I think, you know,

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where I find the most useful,

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and actually we just partnered with a
company out there called Memento. Uh,

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they're at Memento fm and
what I like their tool for is

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after I published my episode,

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they grab the RSS feed
and then ingest the audio.

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And then what they do is the, their,

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their platform analyzes the
content from the actual transcript

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that it creates,

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and then it basically allows
you then to make clips,

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shorts stuff can go on
Twitter, Facebook, uh, YouTube,

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Instagram, uh, all the def
different social destinations,

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and you can set a template or have
a custom template and the text

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is not always perfect and the
segments aren't always perfect,

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but you can kinda drag the segment
pointer around a little bit to get it to

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the right start point,

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stop point or shorten it and
make it longer and then kick out,

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uh, very, very quickly.
Uh, social promotion.

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Yeah. Like little video shorts and, and
whatnot. And it comes up with, you know,

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stock video and stock pictures.

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Right.

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In the videos and they're formatted
right for each of the platforms.

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It is slick.

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Yeah. And the thing I like about it too
is I would've never done that otherwise.

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It's something I would've
never, I didn't have time for,

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didn't have time to do shorts
or clips or anything like that.

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But one thing that could be used is
someone has someone that's assisting them

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with their show. They could say,
Hey, go ahead and, uh, you know,

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find five clips and do a clip
a day between now and the next

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episode or, you know, and, and
basically keep the promotion going.

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So I think that is, uh, where I see the,

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the best usage currently
with, with Momentum. And I,

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I know there's a whole bunch of other
tools out there for sure. But, uh, again,

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everything's not quite
perfect at this point,

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and I think what's gonna happen
that's gonna evolve very,

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very quickly and within a year, uh,

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most people are gonna be probably
using the next model of chat,

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G B T and, you know, utilizing
that tool for inexpensively to,

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to help in their production of their show.

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And I think maybe even production could
come into the fact where let's say

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you're gonna do an interview with, uh,

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an economist and maybe
they have a specific

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forte.

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You could ask chat g p t to
write 20 interview questions.

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A not for that person,
but for an economist,

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and then do your research and edit
those questions to your liking.

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But it might just, you know, help feed
your brain and save you a little time.

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Yeah, that's one of the things I use
chat G B T for is just getting ideas.

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You know, I'll put in a subject and have
it write an article about the subject.

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I'm not gonna use that article,

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but I wanna see what it came up with and
that may give me an idea of what I want

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to talk about. Right. And that,

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and same thing with interview questions
and and whatnot. You know, of course I,

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I like to, when I do interviews,

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I like to just let the conversation
go where it went, but, you know,

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sometimes you want key points,

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especially if you're talking to an expert
in a particular field and all that.

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So yeah, pretty, pretty cool stuff.

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There's,

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there's actually starting to be plugins
out there now that will actually,

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you can, you can say, go over and look
at this specific LinkedIn profile per se.

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Mm-hmm. .

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You know, and create the same, same
type of thing. You, you give it,

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you point it at a destination
to query and then it reads that

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page and then it can create a
summary or questions or maybe a

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bio. So I can see if, you
know, if you're reading a,

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if a guest has not given
you their bio, uh, you know,

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maybe you can self-generate one off
their LinkedIn profile. So it is, uh,

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I think these kinds of things
just saves us a little time too.

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Yeah. One of the things
you've really, you know,

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one of the best practices is make
sure you don't just cut paste that

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can get you in trouble. So, you know,
you want to go in and edit it and,

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you know, sometimes it
talks the way you wouldn't,

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so you wanna kind of customize it, you
know, to, to sound like you wrote it.

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So when things for sure we're
gonna want to, uh, you know,

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back check everything, but it is,
it helps you with, you know, it is,

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I I agree it's going to make
it much easier for your Right.

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Good show notes and again,
ideas for titles and topics,

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and I always ask it like, write
me an s e o title, you know,

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of five words for this
particular set of text.

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And, you know, the, the results
have varied to be honest with you.

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Right. But it gets you in the right
ballpark. Right. You know, sometimes,

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and you know, like I said, it's,

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it's not the cure-all for
everything and you know,

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maybe to some people it's a little
creepy even, but, uh, yeah,

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I, I think it, if if used correctly,
it's, it's a, a very interesting tool.

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And again, it's, you know, just like the,

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even though I had chat g p t
write a summary from an article,

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I still worry about the
plagiarism situation here
because I read that and then I

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go back. So I've read
the article in my mind,

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I kind of know the type of summary I want.

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Maybe I kind of directed to write
that specific type of summary with

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some antidotes, but then you
have to go back and, you know,

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did it take two sentences out of the
article and put 'em in your summary.

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Um, that's where you have to
be careful on this plagiarism.

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So that's why for me at least,
I'm saying summary derive from,

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and then I give the attribution.

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Right? Yeah. Then one of
the other things that,

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that I kind of hesitate about is SEO

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is Google or the other
search engines at some point

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gonna be able to detect AI
and somehow downgrade your,

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your page score.

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I think if you're doing
a copy and paste, maybe,

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but I also take another step,

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I take the summary that I get from

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the chat G B T, and I
place that in Grammarly,

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and then I let Grammarly have
a run on it and you know,

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and I look at it, say, could I,

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or would I have written
what that summary or

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what that show note says, could I
have done that by myself? You know,

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is it read like something I would've
wrote? Mm-hmm. ,

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I think that's the approach you have to
take is when you get this output you,

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like you said Mike, you go back
and you'll look at it and say, uh,

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I wouldn't have used that word,

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or maybe I did use a different
sentence structure. You know,

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I'm not great in grammar,

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thank God for Grammarly and
Grammarly is greatly improved,

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but even sometimes Grammarly
jumps back and forth between, uh,

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two different things and it can't
quite decide how something should be

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reordered. But I, I think
that, uh, many of us are using,

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have been using Grammarly for years.

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So I think some of this SEO stuff
might have shown up just by upon that,

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but at this point, no, no, we'll see.

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Yeah, well Grammarly might be, uh,

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talking about using AI at some point. I'm.

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I'm sure they are to an extent already.

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Right. Because, uh, yeah,
it's pretty amazing.

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Sometimes only thing I don't like is
when I purposely misspell something

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it wants to change it, but,
uh, you know, . So yeah,

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as far as AI stuff goes, uh, you
know, I'm skeptical, but, uh,

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I think,

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I think overall it'll be a good
thing for a lot of creators and

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could be a bad thing for some creators,
you know, so if you could, uh,

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throw your, uh,

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audio in a something like that and
have it just edit the thing for you,

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well that's gonna be tough
for some audio editors to,

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uh, compete with.

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I I think there is,

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you are already seeing it happening
with some of the platforms out there.

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They're already starting to apply some
being able to automatically take out, uh,

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os and ums and tighten up dead air.

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All that technology is not necessarily ai,

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but I think it's only gonna
get improved over time.

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Yeah. We've been playing with another
one, uh, another AI thing which was,

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is kind of a competitor
for a phonic and actually

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used it on the episode with
Aaron talking about artwork.

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He was using a, a microphone that
wasn't quite up to par, which, you know,

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he sounded okay, uh,

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but ran it through this thing
and it made a lot of difference.

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So that's, you know, another,

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another way AI can be used
and this company that, uh,

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is doing it, I think
it's called in Sounds,

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and they use AI to figure
out how to make the

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audio sound better. It
doesn't edit the audio per se,

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it just levels it and makes
sure that it, you know,

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some of the background is gone.
It's, it's, it's pretty ingenious.

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I've been playing with it.
Uh, again, like I said,

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we used it on Aaron's audio a
couple episodes ago and I, the,

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the results were pretty amazing.

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I think overall it's gonna be pretty
game changing over time. I think, uh,

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everyone's jobs are
gonna be affected by it.

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Production's gonna be affected
by it in, I'm finding now though,

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that I'm taking more time to produce my
episode because I'm going through some

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of these extra steps. So it doesn't
necessarily gonna lighten your workload,

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but maybe the end product will be better.

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Right, yeah. Because
like I said, you know,

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AI is just computers and they
can only do what they can

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do for now, but uh,

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it's gonna get better as time goes on.

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So how are you using AI
as a listening audience?

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We'd love to hear from
you if you are. Yeah.

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Definitely.

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Drop us a note and, uh,

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let us know how you're using AI in your
show and has it been game changing for

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you and, and maybe you have a tip for us.

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You and I had a demo of somebody
using AI for a lot of things.

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He was just doing it on his phone.

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We were at a party and
that was just downright impressive.

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Uh, so the more you get skilled at it,

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the better it can get as well, cuz you
know, you gotta ask it the right thing.

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All right, I guess it's gonna make
it a wrap for our segment on ai.

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Thanks for joining us. Let's meet
up next week and in the meantime,

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for more information to
subscribe, share or follow,

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00:18:51,960 --> 00:18:56,710
check out the show
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