Advanced RSS Features: Podcasting 2.0 – PCI 335
Blubrry is dedicated to implementing Podcasting 2.0 features; today we’ll be exploring what some of these features are and how they work within the Blubrry Podcasting platform.
We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
Today’s Hosts: Todd Cochrane and Mike DellWhat is RSS and why is it important to podcasting?
- Really Simple Syndication
- RSS is an OPEN web standard (not owned or controlled by anyone)
- It’s the primary way that podcasts are distributed
- It is what keeps podcasting an open medium that is not cancelable
What is the Podcasting 2.0 project?
- It’s an open project to add features to RSS
- It’s an open directory of podcasts (podcastindex.org)
- It’s a way to monetize podcasts via Value4Value rather than advertising
What new features are available through the Podcasting 2.0 project?
- Live Item – Allows you to announce via your RSS feed that you are going live. Adds the ability to listen/watch live without leaving your podcast app.
- V4V – Allows satellite streaming and boosts donations and comments via lighting (bitcoin)
- Transcripts / Closed captioning – Your transcript link in the feed can be viewed on apps that allow it. It also can be viewed on closed caption-capable players/apps.
- Credits – Who are your hosts, guests, producer and so on? Like movie credits right in your RSS feed
- TXT – An open tag for codes and other things to prove ownership once the email address is removed from the feed.
- Location – Allows you to set the location of your show or an episode.
- Cross-app comments – This allows people to comment on your episode no matter which app they are using, without leaving the app.
- GUID – A behind-the-scenes tag that identifies your podcast no matter where you host or move to. Kind of an ID number for your show.
- Funding – A place to put your donate link, such as Patreon, PayPal, Buymeacoffee or donate page right in the feed for apps to show.
- And more!
Why is Podcasting 2.0 important?
- It allows for innovation in the podcast industry
- It helps keep podcasting a free and open standard for the open web
- It offers alternative funding for shows thorough V4V
- Read more here
Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
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This whole podcasting 2.0 and adding
features to RSS and adding fe, you know,
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basically adding features for podcasters
and listeners through this project.
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It, it has a feeling for me that
this thing is like, brand new Again,
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we were in the beginning of podcasting
and every new little thing was just like,
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oh boy.
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And then Apple came in and it sort
of stopped and everybody just said,
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oh, okay, we'll just go
with Apple. That's easier.
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Now we're starting to push
forward on new features and,
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and things we've always
wanted, and I love it.
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You're listening to Podcast Insider, a
weekly podcast bringing insights, advice,
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and insider tips and
tricks to help you start,
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grow and thrive through podcasting.
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With the support of your team here
at Blueberry Podcasting. Welcome.
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Let's dive in.
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So, Mike,
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today we're gonna talk about advanced
RSS features and a little bit
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about the podcasting 2.0 project.
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And I think what we should first and
foremost talk about is, uh, what,
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what is r s s and why is
it important to podcasting?
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Yeah, it's, uh, it's one of
those things that, you know,
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back when we started Todd, it
was, we were geeks and, uh,
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we sort of learn how it all worked
under the hood. And nowadays,
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you don't have to, but it's good to
know a little bit of history on it.
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There, there is an official name for rss,
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but everybody calls it
really simple syndication,
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and it's an open web standard,
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so it's not necessarily controlled
by any one company or any
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person. Dave Weiner was the guy that
came up with it, uh, for the most part,
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or at least the, uh, RSS 2.0
that we use in podcasting.
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But what's great about it is
being an open web standard,
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it keeps podcasting available
to the masses. Meaning,
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you know, if you've got, you know,
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a few bucks to spend on hosting
a website somewhere, and, uh,
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place to put your files, you can podcast.
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And you're right up there with
some of the, the big guys, uh,
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the big podcasters, you know, back
when broadcasting was the big thing,
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you had to get a lot of permission to,
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to be on broadcast or even cable
and podcasting. You can be anywhere.
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It's awesome.
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some perspective that's important,
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and we don't wanna go too
much into the history,
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but really if we go back to the, to
the beginning when podcasting started,
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there was really no way
to, to be syndicated.
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You could have a website, you
could put stuff online, you know,
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but there was really no syndication
of, of content unless you, you know,
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you signed the contract with one of
those big companies, like you said.
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So there was lots of gatekeepers.
And when podcasting came about,
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blogging was already, uh,
really kicking off big,
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but the podcasting piece to
that really opened up the
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space and allowed people, people
to have syndication of the content.
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In other words,
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it could be really anywhere that
people could consume the content. And,
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you know, apple in 2005 when they brought
podcasting to iTunes, at the time,
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it was quite the watershed
moment. And ever since then,
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the expansion of where podcasts are
available today is because of open r
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s s.
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And we have the ability to be syndicated
where we want and also choose if we
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don't wanna be syndicated someplace,
that's an advantage as well. But, uh,
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again, it's open. No one controls
it, there's no gatekeepers.
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Yeah, that can be good or bad depending
on your perspective, I'm sure.
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But
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for us that like to podcast
as a hobby or as a way to make
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some money or as a way to get
your message out there, you,
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you're not as easily stopped as if you
were doing a YouTube channel. You know,
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Google can decide if you're
doing a YouTube channel,
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they can decide one day that, uh, we
don't want you on here anymore. Poof,
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you're gone.
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So,
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r s s allows really you to be in control
of your content and own and build
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your brand. So over the years,
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podcasting has not really moved
beyond what has been known as the
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R s s 2.0 spec. Now, apple
introduced, uh, number of features,
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we're gonna call them features
because if we get into the weeds here,
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people's eyes are gonna glaze over.
So did Google and a few others,
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and they, they introduced things that
basically the technical term is they,
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they created their own
namespace and nothing else
really happened this space for
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many, many, many, many years.
And a couple of years ago,
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one of the pod fathers of podcasting,
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Adam Curry got connected up with a
gentleman by the name of Dave Jones,
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and they wanted to build a new
directory that was going to be
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basically the master location
for really for everything, uh,
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for all shows. It's an open project.
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And what the beauty of it is,
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is that directory really
expanded into a project to add
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features to r s s,
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and many of those features can be seen
in the directory, but the directory,
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again, is the repository of all podcast.
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There's no longer just Apple
controlling the master repository
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of, of podcasting, and there's
really isn't even a master. Uh,
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the Apples is a curated list,
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whereas the directory of
podcast@podcastindex.org really is,
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is everything and even contains shows
that have music and have right of other
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type of content.
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Yeah. And it's not just shows that
are over there, you know? Right.
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Think of podcasts as shows,
but you know, again, you know,
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they've got bands over there, uh,
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indie bands that are
releasing albums as podcast,
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meaning each song is an episode
of that podcast. And, you know,
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that's kind of a, a new thing distributing
music via that. And of course,
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video podcasting has been
around since the beginning,
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but it also covers a lot of that.
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And there's classes that some professors
do that aren't necessarily podcasts,
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but are distributed that way.
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And that's the beauty of having
this directory of basically
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anything you wanna find in podcasting.
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And it's available to app developers.
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So if someone wants to
build their own podcast app,
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they can use the catalog at
podcasting 2.0 or podcast
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index.org,
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and they can populate their app with
everything or something they can
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pick and choose and curate their own list.
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So we have adopted a bunch of
the new features that are coming
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out of Podcasting 2.0,
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and there's being a link in the show
notes to our introduction page to
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Podcasting 2.0.
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And I don't want people to get too wrapped
up in the weeds in really the tech,
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but we just wanna talk about
some of the features. And again,
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these are new features that are
coming to a variety of apps that are
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now starting to show up
over@podcastapps.com.
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They're adding some of these new features,
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and we are on definitely on the leading
edge of introducing some of this.
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So now,
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one of the features that we
introduced last summer was the
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transcript features the ability
to link to a transcript or to have
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a trans, if you're a
blueberry hosting customer,
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have a transcript created by our
partner and it automatically be
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attached in your r s s feed.
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And this gave us the
ability to allow our player
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on, uh,
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individual's websites to show either the
transcript tag or if you have a closed
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caption capable file like
you do with our partner,
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you'll actually get closed
captions for your show,
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making your podcast more accessible.
And the in the transcript feature was,
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again, a born out of the
podcasting 2.0 group that
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decided we needed to have the
ability to link to a transcript,
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because oftentimes the transcripts
are sometimes pasted into show notes
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and it just was clunky
and it just kinda clean.
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Stuck in, stuck in the MP3 file in
the, in the, uh, in the metadata. And,
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you know, right. It's not, not a
cohesive way of displaying those things.
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So there's again, a
whole host of features,
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but two of them that I'm excited about
that I've been playing around with,
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um, one of them is called Live Item. Now,
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not every podcaster is
ever gonna wanna do live,
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and you may, maybe you're
on Twitch doing some things,
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or maybe you wanna do
Facebook Live or YouTube live,
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but if you ever decide that you
want to add a live component
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to your show,
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you have the ability to announce via
your r s s feed that you're going to be
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be going live. And when you do go live,
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so that apps that support
this new live item, and they,
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they commonly refer to it as Lid,
your lid, your show is a lid.
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It will allow the apps to
support this to not only give
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your content to your listeners on demand
like a normal podcasting app does,
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but flip to this,
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this live setting so that they
can listen and or watch live.
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Uh, some of the folks that are going live
are using an audio stream service like
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Shoutcast is the type of, uh.
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Icecast is.
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Another one, Icecast Shoutcast
here, the, the two protocols.
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And then some folks are doing
live video and they're using,
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and this gets a little technical using
maybe a re streaming service with an
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HLS output. So anyways, again,
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it's a little more technical and it's
not as simple. It's just flipping on, uh,
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a Facebook Live with your webcam. Uh,
there's a little more involved in that,
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but at least what happens is you decided
to go the extra step and implement
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the, the technical side of, of going live.
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You have the ability then to keep your
listeners right in the same app where
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they're consuming podcast. And
it's, it's been really, really cool.
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And we've seen a great, uh,
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reaction to it because they
get a notification just
like they would with a new
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episode being posted. And, you know,
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such and such show is live able to click
that and go into the app and actually
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listen or watch the show live. And, um,
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the goal of the podcasting
2.0 project is, is multifold.
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One is they wanna keep
the listeners in the app.
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Now if your goal is to get 'em over
on YouTube live or Facebook Live,
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that's fine,
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but you also have the ability to keep
them in the app supporting the app
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developer that is adding these features.
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And the second part of this is something
called value for value. And you know,
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what it does is whenever the
value for value function is
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enabled,
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the app developer actually
gets a percentage of that
value for value earnings.
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Yeah. So like Fountain, an outfit, uh,
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that makes an app that's very
good for value, for value,
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and it's one of the new podcast apps
that are found over@podcastapps.com.
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But Fountain for instance, they
have their own wallet system.
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So you go over there and sign
up for a wallet, you know,
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you as a podcaster would go sign up for
the wallet and then you would put that
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in your settings, in our case
in Power Press or in your, uh,
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blueberry feed settings
for value, for value.
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And when somebody's listening
on one of those apps, you know,
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there's a few of them that do streaming
satoshi. So you can set like, you know,
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to send 10 satoshis per minute
and a Satoshi is just a,
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a small fraction of Bitcoin, but don't
let that worry you too much. It's a,
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it's basically a way to
transport money around, uh,
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through the Lightning network.
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But what's kind of cool about it is all
the app developers put in a one or 2%
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fee on top of that. And
then like us at Blueberry,
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we take a 3% for developing the
infrastructure for it, and you can,
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you know, do splits and send, you know,
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send some Satoshi's to your guests.
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Or a co-host. You could do a, you
could do a split with a co-host.
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Yep, yep. So, and it's all on a
percentage thing. And, and, uh,
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sort of invented a lot of this, uh,
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or rerouted it anyway, you know, he
has, has a hard time explaining that.
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But basically the podcaster gets, you
know, if you send a thousand Satoshis,
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the podcaster gets a thousand satos,
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but there are some fees that are on
top of that. So if you send a thousand,
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you might send you, you know, it
might actually end up being say.
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Nine 70 or something like that. Yeah.
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Yeah. It'll be something
like that. And, you know,
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then it's good for the whole ecosystem
because there's money flying around,
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you know, even if it's, uh, you know,
very small amounts of money. I mean,
215
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think of thousands of
Toshi might be a quarter.
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00:12:58,070 --> 00:13:00,000
Yeah. It's like 25 cents. Yeah.
217
00:13:00,000 --> 00:13:03,840
Yeah. It's not super big, but
it's super motivating. I know, I,
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I do a show with value for
value o on it and, uh, you know,
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I love it when I get, you know, okay,
I, I made 23 cents, but you know what,
220
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somebody was listening
thought that was awesome. You know,
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what's really cool about it,
uh, on top of that is, you know,
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if you wanna boost somebody, so you're,
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say you're listening in Fountain
or Pod verse or you know,
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any of the apps that cover that you're
listener as they're listening to you,
225
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whether it's real time and a live feed
or if you're just listening to it as a
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podcast, you can boost something and
you, and you can put in a little comment.
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00:13:36,240 --> 00:13:40,800
And a lot of hosts will read those
comments after the fact, of course.
228
00:13:40,800 --> 00:13:42,920
And then in the next show
they'll might, you know,
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thank all their boosters over the
time between episodes or whatever.
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00:13:46,560 --> 00:13:51,000
And it's just a really cool way to
also get people involved in the show.
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For me, it's about the engagement.
I've never seen engagement as high.
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You see again, well maybe
one email per episode,
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and there's this whole lingo that is
developed with this ecosystem too.
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00:14:02,400 --> 00:14:07,200
So when Mike says Boost, the actual
full word is Boosto gram, right? Right.
235
00:14:07,200 --> 00:14:10,920
Because it's a boost with a
gram, with a, with a message.
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00:14:11,420 --> 00:14:14,000
And the best part about
this is, and again,
237
00:14:14,200 --> 00:14:17,840
you may not be in favor or
like even crypto at all,
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00:14:18,340 --> 00:14:21,440
but with a Satoshi being a
hundred millionth of a Bitcoin,
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00:14:22,220 --> 00:14:24,440
you can use your debit
card like Mike said.
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00:14:24,440 --> 00:14:26,760
And let's say you put $20 in your wallet,
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00:14:26,760 --> 00:14:31,520
$20 worth of Satoshi's, which is again,
a hundred millionth of a Bitcoin,
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00:14:32,060 --> 00:14:36,920
you then have the ability to make
micro micropayments to shows without
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00:14:36,920 --> 00:14:38,280
the high processing fee.
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00:14:38,280 --> 00:14:42,480
So I've had a PayPal link on my
website really since the beginning.
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00:14:42,820 --> 00:14:45,520
And if someone tried to
send me a dollar via PayPal,
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00:14:45,630 --> 00:14:49,200
well PayPal's gonna take like 45
cents of that in transaction fees.
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00:14:49,610 --> 00:14:51,520
Whereas if you send someone,
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00:14:51,520 --> 00:14:56,040
let's say you send them a
dollar's worth of Satoshis,
249
00:14:56,720 --> 00:15:01,250
then you're paying like a penny,
a penny processing fee to get it,
250
00:15:01,580 --> 00:15:02,930
um, to get it sent.
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00:15:03,220 --> 00:15:07,010
So it allows you to make these micro
payments and at the same time have this
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interactivity from the app directly to the
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podcaster. And again, we're staying
in the app. We talked about live,
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00:15:14,770 --> 00:15:17,490
staying in the app, we
talked about value for value.
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All this is happening in the app that
your listener is listening to the
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show from. Now, not every
app has this enabled,
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it's being added slowly to different
apps. But again, if you go over to uh,
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00:15:30,330 --> 00:15:31,530
podcast apps.com,
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00:15:31,530 --> 00:15:35,690
you'll find the apps that
support value for value.
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00:15:35,980 --> 00:15:40,130
It really is, like Mike said,
even he got a thousand Sato,
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00:15:40,130 --> 00:15:42,450
which is like a quarter, you know,
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00:15:42,450 --> 00:15:45,770
most of us wouldn't get too excited
about someone tossing us a quarter or you
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00:15:45,770 --> 00:15:47,450
maybe find a quarter on the street, right?
264
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But it's the comment that
a accompanies that quarter
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00:15:52,940 --> 00:15:55,930
or a dollar. And again,
it's a value for value,
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00:15:55,930 --> 00:15:58,650
meaning some people are
gonna send a quarter,
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but some people might send
a hundred thousand Satoshis,
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which would be like 26 or $25,
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and we see that happening, blueberry
or cuz we're taking a percentage,
270
00:16:11,210 --> 00:16:14,490
we're starting to see, and
at this time it's still very,
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very early days cuz it takes
time to educate an audience.
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You have to enable it in your feed,
you have to talk about it on your show.
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You have to get folks to start
using the new podcast apps at,
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00:16:27,090 --> 00:16:29,050
at podcast apps.com. It's.
275
00:16:29,050 --> 00:16:31,970
An education piece to
it, you know, get it set.
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00:16:31,970 --> 00:16:35,530
Up and all that. But even in the short
time that we've had this enabled,
277
00:16:35,710 --> 00:16:38,370
our podcasters have made more than 600,
278
00:16:38,370 --> 00:16:42,970
I think it's around $625 is what
I've estimated in these early days.
279
00:16:43,390 --> 00:16:48,290
Now we expect that cuz we see the growth
rate and audience members moving over
280
00:16:48,780 --> 00:16:51,090
my own personal show, um,
281
00:16:51,090 --> 00:16:55,810
now is bringing in a couple hundred
dollars a month through these types
282
00:16:55,940 --> 00:17:00,210
of donations on top of PayPal
and on top of advertising.
283
00:17:00,220 --> 00:17:04,130
So it's additive of
money streams. So again,
284
00:17:04,130 --> 00:17:05,450
but these are just two,
285
00:17:05,890 --> 00:17:09,730
actually three of many
features with this new project.
286
00:17:10,010 --> 00:17:13,450
We've got transcript, we've
got the chapters function,
287
00:17:13,450 --> 00:17:17,250
which we haven't talked
about, location credit.
288
00:17:17,730 --> 00:17:19,330
We've got the ability, again,
289
00:17:19,330 --> 00:17:24,250
through these new features
to add value to the app
290
00:17:24,740 --> 00:17:29,130
credits is basically, it's just like
TV credits. You're able to say, okay,
291
00:17:29,240 --> 00:17:32,930
here's I'm the host, here's
my co-host, here's my guest.
292
00:17:32,930 --> 00:17:36,930
And you're able to document that
at an episode by episode level.
293
00:17:37,260 --> 00:17:41,610
So there's lots of cool things within
podcasting 2.0 that are kicking off.
294
00:17:41,610 --> 00:17:46,010
We'll be adding more features over
time and adding to our podcasting 2.0
295
00:17:46,010 --> 00:17:50,920
introduction doc. So stay abreast
of that on our website and the blog.
296
00:17:53,340 --> 00:17:55,820
Anything further we need to
talk about on podcasting 2.08?
297
00:17:55,820 --> 00:17:58,260
Yeah, one, one thing
cool about credits, uh,
298
00:17:58,460 --> 00:18:02,940
remember a few years ago Apple
added hosts and guests to
299
00:18:03,460 --> 00:18:04,700
Apple Podcasts,
300
00:18:04,700 --> 00:18:08,660
but it was by invitation only and it was
really only the big shows and they've
301
00:18:08,660 --> 00:18:12,180
never really went any
further with that. So this,
302
00:18:12,280 --> 00:18:16,540
now you can start doing that and that
shows up on several directories and
303
00:18:16,540 --> 00:18:19,500
several apps, and you
can do it both, you know,
304
00:18:19,500 --> 00:18:22,500
with the credits you can do it
also, you know, by a show level.
305
00:18:23,030 --> 00:18:25,460
So like with this one, we would have Todd,
306
00:18:25,670 --> 00:18:29,900
me and Mackenzie as the
co-hosts and you know,
307
00:18:30,140 --> 00:18:34,740
we'd have a producer and so on and
so on in the credits for the show.
308
00:18:34,800 --> 00:18:36,420
But say we have a guest on there,
309
00:18:36,420 --> 00:18:41,340
we can actually put that guest also in
the credits for that one episode and
310
00:18:41,340 --> 00:18:42,700
that, that's pretty cool.
311
00:18:42,700 --> 00:18:46,460
And there's other things like something
coming hopefully soon we're working on
312
00:18:46,460 --> 00:18:51,180
it and Podcast Index is working on
it does cross app comments. They,
313
00:18:51,180 --> 00:18:54,940
they don't have it quite worked out how
that's gonna work. But the, the idea is,
314
00:18:54,940 --> 00:18:59,740
is you'll be able to comment
on an episode inside the app
315
00:19:00,160 --> 00:19:05,020
and everybody that's in those apps
that use Cross App comments can
316
00:19:05,020 --> 00:19:09,540
see those comments and comment back
regardless of what platform that they're,
317
00:19:09,540 --> 00:19:12,220
you know, normally chatting on, you know,
318
00:19:12,220 --> 00:19:15,620
like Mastodon and Twitter
and whatever else.
319
00:19:16,320 --> 00:19:21,220
And all those comments come home to
a base post and it is viewable in
320
00:19:21,220 --> 00:19:23,500
the app. That's something
that we've never had before.
321
00:19:23,500 --> 00:19:27,540
It used to be you'd have to come to Apple
to do a review and you'd have to go to
322
00:19:27,540 --> 00:19:31,940
Twitter to comment on a post or you go
to the person's blog and comment on the
323
00:19:31,940 --> 00:19:36,900
post and, and whatever.
This will consolidate that
in theory. And like I said,
324
00:19:36,900 --> 00:19:38,860
that's something that's on
the cutting edge right now.
325
00:19:39,080 --> 00:19:43,900
But suffice to say that this whole
podcasting 2.0 and adding features
326
00:19:43,900 --> 00:19:45,700
to RSS and adding fe you know,
327
00:19:45,700 --> 00:19:50,260
basically adding features for podcasters
and listeners through this project,
328
00:19:50,550 --> 00:19:55,420
it, it has a feeling for me that
this thing is like brand new. Again,
329
00:19:55,790 --> 00:19:59,780
we were in the beginning of podcasting
and every new little thing was just like,
330
00:19:59,780 --> 00:20:00,260
oh boy.
331
00:20:00,260 --> 00:20:05,180
And then Apple came in and it sort
of stopped and everybody just said,
332
00:20:05,180 --> 00:20:07,020
oh, okay, we'll just go
with Apple. That's easier.
333
00:20:07,600 --> 00:20:11,660
Now we're starting to push
forward on new features and,
334
00:20:11,660 --> 00:20:15,820
and things we've always
wanted and I love it.
335
00:20:16,040 --> 00:20:17,780
You know, one of the things that as,
336
00:20:17,780 --> 00:20:22,020
as a hosting provider we've ran into
challenges before is we've had maybe an
337
00:20:22,260 --> 00:20:26,460
advertiser come to us and say,
Hey, we want to run an ad.
338
00:20:26,460 --> 00:20:30,140
And one of the cases was in France,
how many French podcasters do you have?
339
00:20:30,330 --> 00:20:32,380
Well, when you sign up for service,
340
00:20:32,390 --> 00:20:35,700
we don't ask you where you
live or what country you're in.
341
00:20:36,000 --> 00:20:39,100
And we've had other deals come
in where someone said, maybe we,
342
00:20:39,100 --> 00:20:43,340
we need somebody in in Kansas. You know,
they want to do a geographic type buy.
343
00:20:43,750 --> 00:20:46,300
So I was really had
never had the ability to,
344
00:20:46,300 --> 00:20:49,320
unless I sent out an email to all
of you saying, Hey, where, where,
345
00:20:49,320 --> 00:20:53,200
where do you live? If you live in this
location, send me, uh, some info back.
346
00:20:53,730 --> 00:20:57,880
So one of the features that is now
is the ability to set your location.
347
00:20:57,880 --> 00:21:01,960
You set your location for your show and
you can even do it at the episode level,
348
00:21:02,340 --> 00:21:07,000
but not only will it give
some geographic reference for
349
00:21:07,340 --> 00:21:09,960
the apps to know where
content's being created,
350
00:21:10,350 --> 00:21:14,360
it's also a great thing for us so that
when we're trying to reach someone in
351
00:21:14,680 --> 00:21:18,840
Boise, Idaho, we have the ability
to go in and say, okay, you know,
352
00:21:18,840 --> 00:21:22,680
how many shows list Boise or
list Idaho as their origin point.
353
00:21:23,020 --> 00:21:26,880
And then we would have the ability
then to reach out to you and say, Hey,
354
00:21:27,240 --> 00:21:28,080
we've got a,
355
00:21:28,080 --> 00:21:32,960
an advertiser that wants to advertise
specifically on shows coming out of Idaho.
356
00:21:33,290 --> 00:21:37,160
We have the ability to reach you in a
way that we couldn't reach you before.
357
00:21:37,250 --> 00:21:40,200
So even though we are big on privacy,
358
00:21:40,200 --> 00:21:42,600
we've been big on privacy
for listeners for years,
359
00:21:43,050 --> 00:21:47,360
is the way we set the system up. We didn't
even know where your shows originate.
360
00:21:47,650 --> 00:21:51,200
So the location tag is
a dual purpose. Again,
361
00:21:51,200 --> 00:21:53,480
the ability for me to say, Hey, let's,
362
00:21:53,480 --> 00:21:58,440
let's help this podcaster
in this particular location.
And on the opposite side,
363
00:21:58,780 --> 00:22:02,640
the app developers are able to
highlight where your shows are from.
364
00:22:02,690 --> 00:22:07,600
So this is some of the things that
are now possible with some of this
365
00:22:07,600 --> 00:22:12,400
podcasting 2.0. It helps keep podcasting
it free and opens standard for the web.
366
00:22:13,120 --> 00:22:15,020
And again, it allows, as Mike said,
367
00:22:15,020 --> 00:22:17,380
for innovation in the
podcast industry I'm having,
368
00:22:17,520 --> 00:22:21,340
I'm as like Mike having a great time with
this and I've been doing this now for
369
00:22:21,580 --> 00:22:26,260
18 plus years. Uh, Mike, you've been
in this game now 17 years, so you know,
370
00:22:26,260 --> 00:22:30,460
collectively when we're both excited,
I think that saying something,
371
00:22:30,460 --> 00:22:35,060
and it helps with alternative funding
for shows and y sure we want you to make
372
00:22:35,060 --> 00:22:38,780
money through advertising. We wanna
make money through l listener donations,
373
00:22:38,780 --> 00:22:42,180
through Pat Patreon, buy
me coffee, all that stuff.
374
00:22:42,440 --> 00:22:45,540
But this value for value thing
really is, in my opinion,
375
00:22:45,840 --> 00:22:50,060
the most exciting part about
this because I get engagement,
376
00:22:50,530 --> 00:22:53,940
I get hu I get engagement from
my audience members like I've,
377
00:22:53,940 --> 00:22:57,900
I've never got before. And the reason
it is, is because right in the app,
378
00:22:57,900 --> 00:23:00,340
they can engage you from the app.
They don't have to go to email,
379
00:23:00,410 --> 00:23:03,260
they don't have to go to Twitter,
they don't have to go to Facebook,
380
00:23:03,530 --> 00:23:07,540
they just send a boost with that
message, um, that says, Hey,
381
00:23:07,540 --> 00:23:11,420
I agree with you or I
disagree or Keep it up,
382
00:23:11,430 --> 00:23:15,460
or thanks for doing the show
or those types of things. Uh,
383
00:23:15,460 --> 00:23:18,140
carry the day in motivating and
continue to do your podcast.
384
00:23:18,350 --> 00:23:22,540
So I think that's part of the reason why
podcasting two point is super important
385
00:23:22,540 --> 00:23:25,060
for the podcasting space and
for you as a content creator.
386
00:23:25,530 --> 00:23:30,060
Yeah, and uh, like I said, just keep
watching, uh, this podcast on uh,
387
00:23:30,060 --> 00:23:32,180
podcast insider.com and uh,
388
00:23:32,180 --> 00:23:35,460
other places for new features coming out.
389
00:23:35,460 --> 00:23:38,980
And if you find a feature that you
don't have that you might want,
390
00:23:39,640 --> 00:23:43,060
let somebody know and uh, we can
always suggest it to them. Uh,
391
00:23:43,060 --> 00:23:47,240
that's the other thing about this
project is it's an open project. So,
392
00:23:47,540 --> 00:23:51,840
you know, suggestions are, uh, are
taken. I think we about covered it.
393
00:23:51,840 --> 00:23:52,720
What do you think, Todd?
394
00:23:53,070 --> 00:23:56,480
I think so too. So, uh, again,
just go to blueberry.com,
395
00:23:56,670 --> 00:23:58,640
search Podcasting 2.0,
396
00:23:58,640 --> 00:24:02,360
search Bar and you'll get all the details
on how to implement it within your own
397
00:24:02,360 --> 00:24:03,193
shows else.
398
00:24:04,230 --> 00:24:07,640
Thanks for joining us. Let's meet
up next week. And in the meantime,
399
00:24:07,640 --> 00:24:10,680
for more information to
subscribe, share or follow,
400
00:24:10,760 --> 00:24:15,720
check out the show
notes@podcastinsider.com to
check out our latest suite of
401
00:24:15,720 --> 00:24:18,120
services and help Blueberry can
help you leverage your podcast.
402
00:24:18,120 --> 00:24:21,280
Visit blueberry.com. That's
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