Dec. 29, 2022
2022 Predictions. How did we do? – PCI 326
Todd and Mike review how the predictions panned out for this last year. Also, Mike had a little fun with the RoadCaster Pro’s cart buttons
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Hey everyone. Welcome to Podcast Insider.
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This is our last edition of the year.
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We are headed into the new
year. Happy New Year, Mike.
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Yeah, happy new Year and, uh, hope,
uh, you had a happy Christmas.
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I know you got home in
time for the blizzard.
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That's right. I, uh,
escaped where I was and, uh,
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at much expense and, uh,
got home and then, yeah,
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enjoyed the minus 24 degree weather,
which was, it's woohoo. It was fun.
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That's always fun. Yes.
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. Yeah. But a nice Christmas
with family and friends, so it,
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it was fantastic. But hey, we got
a great show lined up for you too.
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We're gonna do something
a little bit different.
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I think we're gonna have fun with this.
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Yeah, that's okay.
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Um,
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we're gonna go over what people's
predictions were in 21 and
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see if they happened in 2022.
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We're gonna save 2023 predictions to a
later show. Yeah. Unless we get into it.
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We got some articles to talk
about. We've got, uh, a, uh,
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um, some tips from the, from the Blueberry
production team. From Toby. Yeah.
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And, uh, and then, uh oh, oh,
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this is going through like, oh, wow.
We, we've got some stuff to go through,
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but let's,
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let's kick this off with
one that was a prediction in
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2021,
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where Carolyn Berry from
the Adventures with Grammy
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said her show will double its
listeners in 2022. Don't know,
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Carolyn did it double What? So do
you have some insights on this, Mike?
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I do not. I haven't heard
from Carolyn, but, uh, hey,
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I wish. I hope so. And that's a
really good plug for her show.
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That that was the, the whole
thing is, you know, last year we,
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we reached out this year, we
didn't reach out, so, but, uh.
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.
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I just thought it was a good plug.
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it is a good show. So
check out adventures with Grammy,
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but some things we can
answer. Uh, Maxwell Ivy Jr.
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Uh, folks that went to podcast
conferences, you will know, uh, Maxwell,
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he's vision impaired and he's from the,
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what's Your Excuse Network
in the Blind Blogger.
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He said that I predict even
more people, companies,
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and organizations will launch podcasts.
Why? I think that was a pretty easy one.
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Right? Easy prediction.
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Yeah. We'll call that
a, we'll call that good.
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. We'll call that good. So a
little ding in the background. I, yeah.
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Might wanna turn the volume up.
I barely heard it. He also said,
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I predict Spotify and
others will continue to try.
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The keyword is try to
win the podcasting world.
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Like it's a game of monopolies. I
think they're trying to win. Yeah.
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I I think that one's a winner too. Yeah.
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I think so too. So we'll give that
a, there there's a different vein.
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There we go..
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And he's predicted more people will be
hosting with Blueberry. Well that's,
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that's definitely a win as well. Yeah.
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For sure.. Hey, I,
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I'm playing with all the
buttons on the roader today.
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So, okay. That's, that's
fun.. Moving on here.
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David Keesen from The Future's
Not Set Podcast did predict
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the option. Open Payment Stream to
podcast will increase so far Paton and,
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and buy me a coffee. Uh,
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sort of fits the start of tipping or
lightning Crypto payments or anything that
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can be done from a handheld
device will become more common.
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This will hopefully happen as a result
of people's frustration when the increase
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of ads into their podcast experience.
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Hopefully this will lead to a more dynamic
podcast where they can be delivered
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with and without ads.
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I think what we've seen
with the Podcasting 2.0
initiative and Value for Value
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and being able to support a
show with micropayments through
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apps@newpodcastapps.com,
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I think we're seeing this
already as well as with the,
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it's soon to be announcement
by Apple for Apple Premium,
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where podcasters can do very easily,
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can set up their show to have a premium
portion of their podcast that people can
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describe to on Apple.
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Yeah. And that could be delivered
without the ads that everybody, you know,
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and the ad load on podcasts that do ads
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is increasing. And, you know,
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and I find myself not wanting to listen
to podcasts with a ton of ads in them.
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But, uh, also with the podcast 2.0,
like you said, you know, it's uh,
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it's kind of fun to listen
to shows that are doing that,
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especially if they have an audible, uh,
audible thing, you know, and a Right.
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A Boost comes in, you know, like yesterday
on New Media show, you guys were,
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were getting some boosts and that
just encourages more interaction
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and Yep. And all this
other stuff on top of that.
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But it's a good way to monetize.
So we'll call that good.
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. And what was cool with
that yesterday was that I had stuff
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coming in via Facebook cuz we were
alive and I had stuff coming in on the
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Boost Stream and people were
sending notes real time to the show,
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which I was able to do feedback on,
which was, which was pretty cool.
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Dave goes on to say there
were more live streaming,
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like events slash productions,
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clubhouse Fireside Wisdom
are all chasing something.
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The thing Live Interactive audio,
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which can be record and release later
as a podcast maybe is different as radio
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shows are to podcasts, which are
released after the fact as podcast. Well,
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how bounces kind of went down. Yeah.
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You don't hear a lot
about this stuff anymore.
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I think the thing it is
live is still growing,
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but I don't think from those platforms.
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So I would say that's a maybe.
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, sorry, uh, have.
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To do that. So that was a good one. Yeah.
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The Check Your Head podcast
prediction for 2022 at at Check Head
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on Twitter is that it will be the biggest
year for podcast growth as more people
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turn a podcast for Safe and enjoy
and free entertainment during
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Pandemic Life. I'm gonna
say that that was a big no.
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As well. Yeah. That's definitely not,
uh, not what's going on here. Let's.
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Try this one. Growth has been,
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growth has growth has been.
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Flat. Yeah. It's, it's
been flat, but you know,
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a lot of people during the,
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the main part of the lockdowns and all
that stuff Yeah. Did listen more. Sure.
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And a lot of them have sustained, so
we really haven't lost a lot. But yeah,
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2022, you know, it was pretty flat
line as far as new listeners, I think.
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Yep.
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So.
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Josh from Tips of the Slung, he said,
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I wouldn't be surprised if some of
the shows under the banners of bigger
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companies and particular shows that
were independent and successful prior to
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signing try to break their
contracts and go Indy again. Well,
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there's been a little of.
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A couple of those. Yeah, I could think
of a couple. But then again, there's,
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there's others that have, uh, gone
into, you know, contracts with,
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with outfits. So we'll call that a maybe.
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Yeah, that's a maybe. Yeah.
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So Daniel Lewis from the
Audacity of Podcast says,
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I expect we'll have another huge
platform that supports podcasts.
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Maybe Microsoft, Twitter, or LinkedIn.
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Also much bigger adoption of Podcast
2.0. Well, the second part of course,
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uh, first part I would say not really.
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I mean, not really.
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You know,
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YouTube is kind of sort of
dipping their toes into it.
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Uh, but yeah, I don't, uh, I don't
believe we've, we've heard a lot of,
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of.
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That Yeah. From new
platforms. No,,
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but he does get a ding for much bigger
adoption of podcasting 2.0. Yes.
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, Jim Mallard
from the Mallard Report. He says,
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I predict Spotify will close the free
version of Anchor and try to recoup shows
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to only be on Spotify only
with free music accounts. Well.
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Sort of.
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It's kind of a part. Yeah. They
are gonna close Anchor as a brand,
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but they're gonna roll it into
Spotify studios. Yeah. And,
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uh,
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I they're not opening up music per se, so
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it's kinda, it hasn't happened
yet. So I would say that's a no.
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Yeah, I would say that's a
no as well. Um, but they are,
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like you said, gonna rebrand,
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I believe anchored into Spotify
studio and that may become a little
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more exclusive than it was as Anchor, so.
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Yep.
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We'll see.
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Yeah, we'll see. But there are
some articles out there, um,
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some predictions, hot Pod
the Verge Predictions has,
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has some predictions toward the bottom
of the article. Yeah. Uh, pod uh,
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Pacific Contents in your
prediction article is out.
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And as well as the kids'
podcast production, um,
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is out as well.
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So I think there's three articles
there if you wanna look at what's, uh,
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some folks are thinking
is gonna happen in, or.
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What did it happen??
These are from back at.
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The beginning. These are
what did happen. Yeah. Oh,
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so this is a review to see if people
actually, if their predictions were true.
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Right, right. So Oh yeah. I wanted to
go back and see some of that. And, uh,
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some of 'em are good, some of 'em aren't.
Well, I'll let you guys look at that.
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We'll have the links in the
show notes for sure. But, uh,
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then we had some from our team here at
Blueberry, uh, of course Toby,
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my favorite one.
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Another plug says there'll be at least
one bestselling book about podcasting
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coming in late February.
. Well, of course.
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Oh, he, he's writing a book.
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Yeah. He wrote a book. It's
called, uh, Niro Podcasting.
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And I don't know about the
bestseller part, but, uh, yes,
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Toby did put out a book.
Yep. Then he said, uh,
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ultimately I say this,
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the industry will be split into
even more subsections from revenue
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generating standpoint.
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I don't think paid subscriptions
will go wildly unless podcasters are
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prepared to give more
than just more audio.
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I e more in-person events and memberships.
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I think that's kind of true.
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I I don't think that the subscription
thing has really taken off a lot.
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Yeah, I could agree.
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So.
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Barry can from our team says,
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I think the blockchain will have an impact
on podcasting over the next couple of
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years. And I think in regards to
the podcasting 2.0 initiative,
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a lot of the stuff's being done over
there is being run on the blockchain as.
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Yeah. And Pod King as
well is all blockchain.
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So, so I, I think he's right
there as well, but in from a,
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I think it's gonna be more about the
features and tracking and accountability
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and version control and that kind of
stuff. So I, I think, uh, Barry's right?
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Yeah.
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We give give him that one.
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. Yeah. All right.
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So sadly we made our own
predictions. Yes.
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So, uh,
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Todd's number one was Facebook
will be number two by the end of
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2022. And,
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and here's my dollar.
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Yes. We had a little bet.
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Going there virtually hand off
to you, Mike, the dollar, so you,
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you'll get your, you'll get your
dollar. I think it was a dollar, right?
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Yep. It was a dollar.
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So it was a dollar. So
when, when I see you next, I gotta,
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I got a crispy here. I got a crispy,
uh, George Washington for you, so Oh,
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right.
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Very good..
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Very good.
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Number two was more consolidation of
conglomerate buying podcast companies.
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Eh, there was some this year.
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Yeah. You know, the big ones
I guess were, uh, the two, uh,
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stats companies that got bought
up by Acast, or was it Acast?
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I don't remember one, one of them. Yeah.
But, uh, you know, there wasn't any,
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any huge ones like, uh, we'd
seen in years past. Right.
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So we'll call that a maybe. Yep.
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So there's, uh,
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my other prediction was more advertising
opportunities for independent
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podcasters. Well, that's a solid Yes. Ooh.
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.
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We, we put that in,
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we didn't even know we were gonna make
a relationship with our partner for ad
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insertion at that point,
so there was no pre,
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maybe it was in my brain already
to start talking about it, but, uh,
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we found the great partner,
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the growth of the podcasting space
will go back to pre pandemic levels.
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I think it's, uh.
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It's, uh, maybe May.
228
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Maybe, but it's been pretty
flat the last half of the year,
229
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so I don't think the growth of
new shows, as a matter of fact,
230
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the growth of new episodes
is down significantly. Yeah.
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So for those that are active podcasters,
there's lots of opportunities.
232
00:12:44,340 --> 00:12:45,320
Yes, for sure.
233
00:12:45,410 --> 00:12:50,120
Uh, more companies will exercise private
podcasts in their organizations. Well,
234
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we've picked up a few
customers, so I would say some.
235
00:12:53,240 --> 00:12:58,240
Yeah. It's, it's not wildly,
uh, adopting being adopted yet,
236
00:12:58,240 --> 00:12:58,950
but I think,
237
00:12:58,950 --> 00:13:03,680
I think it's still early in that business
because a lot of businesses don't even
238
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know that that exists as an
option Yep. For them. So, uh,
239
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hopefully we'll change that this year
with some of the places we're gonna be
240
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going for, uh, trade shows.
241
00:13:13,350 --> 00:13:17,640
Yeah. Anchor will add another million
dead shows. Well, that's a firm. Yes.
242
00:13:17,960 --> 00:13:22,760
Yes, for sure. They have,
uh, added a bunch of shows and, uh,
243
00:13:22,760 --> 00:13:25,120
a bunch of them are indeed dead.
244
00:13:25,680 --> 00:13:27,840
, Facebook, excuse me, uh,
245
00:13:27,840 --> 00:13:32,200
apple will open an API submission
to Apple Podcast. Well, it's not,
246
00:13:32,900 --> 00:13:34,880
you don't submit your show still,
247
00:13:34,880 --> 00:13:39,240
but you can submit premium episodes
to Apple through api. Yeah.
248
00:13:39,730 --> 00:13:41,080
So that's, guess.
249
00:13:41,080 --> 00:13:43,160
That's a sort of Yeah,
yeah, that's a sort of.
250
00:13:43,330 --> 00:13:47,560
Uh, yeah. It's, but it's not for show
submission. So yeah, I guess that's a,
251
00:13:47,910 --> 00:13:50,480
that's, you know, partially
right, I guess, but.
252
00:13:50,910 --> 00:13:54,880
Okay. So my number one prediction,
which is what, what generated the,
253
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the whole dollar there was that Facebook
will not to be the number two listening
254
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platform by the end of 22. In
fact, how long did they last?
255
00:14:03,120 --> 00:14:04,240
Did they go to maybe.
256
00:14:04,240 --> 00:14:05,080
April? Maybe three months.
257
00:14:05,230 --> 00:14:07,040
Yeah, I think they went to April.
258
00:14:07,750 --> 00:14:10,000
Anyway. So Winter winner
chicken dinner for you on that.
259
00:14:10,000 --> 00:14:12,240
Yeah, there you go. All right. Uh,
260
00:14:12,240 --> 00:14:17,120
SoundCloud will exist even though I've
been predicting its death for years
261
00:14:17,140 --> 00:14:19,440
and Yep. It does still exist.
262
00:14:19,740 --> 00:14:22,600
See that was an easy
one. Yeah. Given, yeah.
263
00:14:22,600 --> 00:14:22,960
Feed,
264
00:14:22,960 --> 00:14:27,640
feed Burner will continue to barely be
active with a slight update from Google.
265
00:14:27,640 --> 00:14:31,600
And I didn't know anything
about the update, but they
did. So, yep. There we go.
266
00:14:32,610 --> 00:14:33,640
Uh, let's see.
267
00:14:33,640 --> 00:14:37,800
I'll get a wild hair and start another
podcast with some sort not related to
268
00:14:37,800 --> 00:14:42,560
podcasting. Well, I, I, I attempted
to and I never actually got it going.
269
00:14:42,570 --> 00:14:47,320
So we're gonna call that a.
270
00:14:48,620 --> 00:14:50,720
And this one I also bungled up.
271
00:14:51,700 --> 00:14:56,600
Joe Rogan will announce he's leaving
Spotify as an exclusive and will return to
272
00:14:56,600 --> 00:14:59,600
being an independent
podcaster YouTuber. Not yet.
273
00:15:05,150 --> 00:15:09,240
Okay. And one of the social
audio apps, either Clubhouse,
274
00:15:09,470 --> 00:15:14,040
fireside and stuff like that will
announce they're shutting down. No,
275
00:15:14,040 --> 00:15:18,360
not that I know of. So I guess, see
I'm not batting too good here either.
276
00:15:19,390 --> 00:15:24,200
Yeah. And Rob Greenley will
grow a beard. Well, yes,
277
00:15:24,200 --> 00:15:27,440
he grew a beard, but uh, then he shaped
it off, so That's right. You know,
278
00:15:27,440 --> 00:15:31,560
and I should have said he will change
jobs cuz I probably, that that might have,
279
00:15:31,560 --> 00:15:33,760
you know, we'll have to do
that again for 23, see what.
280
00:15:34,040 --> 00:15:36,920
Right.. But you know, I,
281
00:15:37,480 --> 00:15:41,600
we've been having a little fun here
with the 2021 predictions. Yeah.
282
00:15:41,660 --> 00:15:46,440
And you know, I just say on Get
Ready on our way out here is that,
283
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you know, there's really a,
284
00:15:53,000 --> 00:15:56,370
I I think what's gonna happen with the
economy is last time we saw when the
285
00:15:56,370 --> 00:16:00,130
economy was struggling, we saw a
surge of new podcasts start mm-hmm.
286
00:16:00,170 --> 00:16:04,890
largely because people are
trying to build a, you know, some side,
287
00:16:04,890 --> 00:16:07,410
side hustle mm-hmm.,
you know, to, you know,
288
00:16:07,500 --> 00:16:11,050
if their job is in jeopardy and so forth.
So I think we'll see a lot of that.
289
00:16:11,330 --> 00:16:14,210
We're already seeing more companies
start to get into the space mm-hmm.
290
00:16:14,250 --> 00:16:18,210
and those types of inquiries
and doubling down on productions.
291
00:16:18,660 --> 00:16:23,170
So we'll see what happens
in, uh, 2023 with, uh,
292
00:16:23,170 --> 00:16:26,330
the way the economy's gonna
drive a lot of this. Yeah.
293
00:16:26,330 --> 00:16:27,163
For sure.
294
00:16:27,480 --> 00:16:31,130
I think we're gonna see potentially
more podcasts, hosting companies,
295
00:16:31,130 --> 00:16:33,530
me struggle, um,
296
00:16:33,530 --> 00:16:38,010
prices continue to go up for virtually
everything. Mm-hmm.,
297
00:16:38,220 --> 00:16:43,130
so those are on tight margins. We'll,
we'll probably have challenges, so we'll,
298
00:16:43,130 --> 00:16:45,610
we'll see what happens.
But yeah, um, again,
299
00:16:45,610 --> 00:16:47,730
the podcast I think will continue to grow,
300
00:16:47,730 --> 00:16:51,530
but we do have a blueberry
pro tip, don't we? Yes.
301
00:16:51,530 --> 00:16:54,810
We do. So, uh, we're gonna go
ahead and play that right now.
302
00:16:54,810 --> 00:16:59,490
It's from Toby's talking
about, uh, audio cues and, uh,
303
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audio branding.
304
00:17:05,620 --> 00:17:09,090
Hi there. It's Toby Goodman here.
If you were around in the nineties,
305
00:17:09,190 --> 00:17:13,250
you might have heard of a TV show called
Friends where everyone spoke like this.
306
00:17:13,860 --> 00:17:16,850
Hi, I'm Toby Goodman
Now. Love It or Hate It.
307
00:17:16,850 --> 00:17:21,130
The first few notes of that theme Tune
are known the world over and speak to
308
00:17:21,130 --> 00:17:23,810
fans like some sort of cool to prayer.
309
00:17:24,550 --> 00:17:28,690
And it's not just the opening theme
music that's got its built in crowd
310
00:17:28,790 --> 00:17:31,450
participating claps.
311
00:17:31,630 --> 00:17:36,570
The incidental music between the scenes
in a show like Friends is also very
312
00:17:36,570 --> 00:17:41,370
much there by design and is something
that unconsciously and subtly sets the
313
00:17:41,370 --> 00:17:46,290
mood for the next scene.
These are powerful audio
cues that don't need visuals.
314
00:17:46,470 --> 00:17:47,690
Now, just like friends,
315
00:17:48,130 --> 00:17:52,760
every professional podcast needs
strong staple production assets.
316
00:17:53,110 --> 00:17:55,760
Catchy music themes are just one example,
317
00:17:55,920 --> 00:18:00,720
while emotive artwork is another,
but today's tip is about sound.
318
00:18:01,170 --> 00:18:05,440
We can help you create your own unique
audio signature that shows often
319
00:18:05,670 --> 00:18:07,280
before a word is heard,
320
00:18:07,280 --> 00:18:11,040
that your listeners are in the presence
of someone who takes what they do in
321
00:18:11,040 --> 00:18:12,840
their podcast. Seriously.
322
00:18:12,840 --> 00:18:16,920
They're in the presence of someone who
wants to create a comfortable environment
323
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for them, their listeners.
324
00:18:18,890 --> 00:18:22,880
So a meditation show with heavy rock
music at the start is quite funny,
325
00:18:23,180 --> 00:18:27,360
but it's not gonna set the right mood.
Now all of this is important because it,
326
00:18:27,360 --> 00:18:30,560
as a podcaster, setting
the scene with sound,
327
00:18:31,150 --> 00:18:35,920
with creating feelings in mind is
something that isn't considered by
328
00:18:35,920 --> 00:18:40,680
most great sound design will create a
sense of belonging for your listeners
329
00:18:41,020 --> 00:18:41,853
who will,
330
00:18:41,930 --> 00:18:46,760
if you get it right regularly make space
in their calendar to get that feeling
331
00:18:46,760 --> 00:18:48,320
that you create for them.
332
00:18:48,930 --> 00:18:52,560
So this is essential for you if you want
'em to show up every time you publish
333
00:18:52,930 --> 00:18:57,840
so that you can, if you'll excuse
the pun, be there for them.
334
00:18:58,150 --> 00:19:00,720
It's critical to understand as podcasters,
335
00:19:01,090 --> 00:19:03,840
we are all in the business
of creating feelings.
336
00:19:04,070 --> 00:19:06,000
When you create the right feelings,
337
00:19:06,000 --> 00:19:10,480
you'll create a bond with your listeners
who will feel as if they know you well.
338
00:19:10,820 --> 00:19:13,760
And when you get that right,
they will share your podcast.
339
00:19:13,900 --> 00:19:16,800
And maybe if you are a
podcaster in business,
340
00:19:17,070 --> 00:19:21,960
ultimately get in touch to invest in
your products or services as you'd expect
341
00:19:21,960 --> 00:19:26,520
our sound design team are standing by
to work closely with you to ensure the
342
00:19:26,520 --> 00:19:31,520
tone of music and sound is
matched perfectly To the tone of
343
00:19:31,520 --> 00:19:33,480
your podcast for a helping hand,
344
00:19:33,520 --> 00:19:37,440
we've got everything you need to help
you get your podcast on the right track.
345
00:19:37,550 --> 00:19:41,240
Come and say hi over@blueberrypro.com.
346
00:19:46,930 --> 00:19:51,640
Awesome. I think he's right on
center on all that information.
347
00:19:51,660 --> 00:19:55,240
For sure. And you know, we do a little
bit of audio branding on this one.
348
00:19:55,680 --> 00:19:59,520
Normally this week, probably
not cuz the, uh,
349
00:19:59,520 --> 00:20:04,080
pro team is on vacation. And, uh,
and I I'm gonna be doing the editing,
350
00:20:04,370 --> 00:20:08,040
so to speak. Uhhuh here,
Uhhuh. So, but
that's good. Thanks Toby.
351
00:20:08,300 --> 00:20:12,360
And, uh, yeah, we don't have a
question of the week because, uh,
352
00:20:12,360 --> 00:20:14,880
we're just gonna make
this one a short one. So,
353
00:20:14,880 --> 00:20:17,880
but if you got a question you'd
like us to answer on the show,
354
00:20:17,880 --> 00:20:22,640
just drop me an email, mike
blueberry.com. You can, uh, send audio,
355
00:20:22,640 --> 00:20:25,920
text, video or whatever and, uh,
we'll try to use it on the show.
356
00:20:25,920 --> 00:20:29,920
Or you can even leave a question in the
Blueberry Podcasting Facebook group,
357
00:20:29,920 --> 00:20:31,880
which there's a link in the show notes.
358
00:20:32,340 --> 00:20:33,000
And of course,
359
00:20:33,000 --> 00:20:37,240
the best place for support with Blueberry
and the team is our ticket system at
360
00:20:37,240 --> 00:20:39,040
blueberry.com/support.
361
00:20:39,040 --> 00:20:43,640
Tickets give the entire team access
rather than direct emails or calls.
362
00:20:43,640 --> 00:20:47,680
So don't email mike direct,
go to blueberry.com/support.
363
00:20:47,680 --> 00:20:52,000
Especially during the holidays. Uh,
yeah, my email box gets so full of stuff.
364
00:20:52,420 --> 00:20:53,160
But anyway,
365
00:20:53,160 --> 00:20:56,880
we're coming to you this week from the
new Media Production Studio in Coldwater,
366
00:20:57,240 --> 00:21:02,080
Michigan, and Mike Dell's World Studio
here in Traverse City, uh, let's see,
367
00:21:02,360 --> 00:21:06,760
produced by the pro production
team over at uh, blueberry pro.com.
368
00:21:07,100 --> 00:21:11,160
And we wanna know about you, who you
are, where you are, what you're doing,
369
00:21:11,180 --> 00:21:12,480
how you're listening to shows.
370
00:21:12,480 --> 00:21:17,440
So fill out our listener survey
surveys.blueberry.com/podcast
371
00:21:17,450 --> 00:21:18,120
insider.
372
00:21:18,120 --> 00:21:23,080
That's surveys.blueberry.com/podcast
insider.
373
00:21:23,080 --> 00:21:23,440
Okay.
374
00:21:23,440 --> 00:21:27,880
You can always schedule a one-on-one
with myself hosting customers only email
375
00:21:27,880 --> 00:21:30,560
todd blueberry.com, that's
blueberry without the ease.
376
00:21:30,860 --> 00:21:34,480
Yep. And you can schedule, uh,
a tech checkup with me. I'm,
377
00:21:34,480 --> 00:21:38,360
I'm not the strategy guy, but
I am the tech guy. So,
378
00:21:38,990 --> 00:21:41,280
it's mike@blueberry.com.
379
00:21:41,740 --> 00:21:44,800
And you can always send us your podcast
sticker and a self address stamped
380
00:21:44,960 --> 00:21:49,640
envelope and we will send
you a Blueberry Care package.
381
00:21:49,860 --> 00:21:53,360
Our mailing address is@podcastinsider.com
within the show notes.
382
00:21:53,360 --> 00:21:57,680
Please check that out. But again, if
you're with us, uh, as a customer,
383
00:21:57,850 --> 00:22:02,760
we wanna thank you for your business
in 2022 and we want to thank you for
384
00:22:02,760 --> 00:22:07,280
your continued business and success
of your show as we head into 2023.
385
00:22:08,040 --> 00:22:09,680
Remember the first 15 days,
386
00:22:10,280 --> 00:22:14,880
actually from December 15th to January
15th is the number one growth period in
387
00:22:15,240 --> 00:22:19,760
audience acquisition because people are
looking for new shows to listen to and
388
00:22:19,760 --> 00:22:22,320
also looking for content that
kind of surrounds the new year.
389
00:22:22,320 --> 00:22:26,640
So don't be afraid to spin your
content a little bit to attract
390
00:22:27,020 --> 00:22:29,040
new listeners to your show, right.
391
00:22:29,040 --> 00:22:33,560
And keep on podcasting all the way
through the, uh, the continued holiday.
392
00:22:33,580 --> 00:22:38,440
But again, be safe out there, uh,
on what I term as amateurs night.
393
00:22:38,440 --> 00:22:40,040
Yeah, for sure. And, uh,
394
00:22:40,210 --> 00:22:43,920
on New Year's Eve and have a
good time and be safe and, uh,
395
00:22:43,920 --> 00:22:46,120
we'll be back with you. Any
final words from you, Mike,
396
00:22:46,120 --> 00:22:47,200
before we bounce outta here?
397
00:22:47,370 --> 00:22:49,720
No. Uh, next week we'll have a, uh,
398
00:22:49,720 --> 00:22:53,800
mystery guest host as Todd
will be covering the cce uh,
399
00:22:53,940 --> 00:22:56,680
CES show out in Las Vegas, I believe.
400
00:22:56,870 --> 00:22:57,360
Yeah,
401
00:22:57,360 --> 00:23:01,880
if you wanna watch our live
50 hour coverage of CES 2023,
402
00:23:02,240 --> 00:23:06,160
where, uh, we talk to a new
vendor every 10 minutes, uh,
403
00:23:06,280 --> 00:23:10,960
we're basically from morning to night.
Yeah, that's a grind. Get over. Yeah,
404
00:23:10,960 --> 00:23:12,600
you go over to tech podcast.com,
405
00:23:12,600 --> 00:23:17,280
we're geek to central.com and watch the
livestream over there. But anyway, uh,
406
00:23:17,280 --> 00:23:21,960
again, we'll be Pacific time probably
kicking off about 9:00 AM or 10:00 AM
407
00:23:21,960 --> 00:23:26,960
Pacific and going into the five
or six o'clock PST hours in the
408
00:23:26,960 --> 00:23:28,240
afternoon. So I'll.
409
00:23:28,240 --> 00:23:32,320
Have a link to that also in this, uh,
post for this show. So, uh, all right.
410
00:23:32,320 --> 00:23:34,840
Awesome. You can, uh, go
over and watch tpn. Uh,
411
00:23:34,840 --> 00:23:39,760
I've participated in that in years past
and it's a lot of fun, but it's a grind.
412
00:23:40,240 --> 00:23:43,080
. It is a grind. I will
be coming, matter of fact,
413
00:23:43,080 --> 00:23:48,000
I get back from Vegas on the
ninth and I'm on federal jury duty
414
00:23:48,000 --> 00:23:51,120
the rest of the month minus the
two or three days from Pod Fest.
415
00:23:51,120 --> 00:23:55,040
So who knows what's gonna happen to
my, if I'm gonna get called up or what,
416
00:23:55,040 --> 00:23:58,560
but yeah. Anyway, we'll see. We'll
see, we'll see. Hopefully not, uh,
417
00:23:58,560 --> 00:24:00,440
keep our fingers crossed.
All right. Anyway, thanks.
418
00:24:00,620 --> 00:24:01,920
See you in 2023.
419
00:24:02,110 --> 00:24:04,880
That's right everyone. Take
care. See you next time. Bye-Bye.
00:00:10,690 --> 00:00:13,390
Hey everyone. Welcome to Podcast Insider.
2
00:00:13,390 --> 00:00:16,230
This is our last edition of the year.
3
00:00:16,400 --> 00:00:19,990
We are headed into the new
year. Happy New Year, Mike.
4
00:00:20,100 --> 00:00:24,510
Yeah, happy new Year and, uh, hope,
uh, you had a happy Christmas.
5
00:00:24,510 --> 00:00:26,790
I know you got home in
time for the blizzard.
6
00:00:27,220 --> 00:00:30,950
That's right. I, uh,
escaped where I was and, uh,
7
00:00:31,280 --> 00:00:35,310
at much expense and, uh,
got home and then, yeah,
8
00:00:35,310 --> 00:00:39,190
enjoyed the minus 24 degree weather,
which was, it's woohoo. It was fun.
9
00:00:39,500 --> 00:00:41,270
That's always fun. Yes.
10
00:00:41,790 --> 00:00:44,830
with family and friends, so it,
11
00:00:44,830 --> 00:00:47,990
it was fantastic. But hey, we got
a great show lined up for you too.
12
00:00:47,990 --> 00:00:50,550
We're gonna do something
a little bit different.
13
00:00:50,550 --> 00:00:51,990
I think we're gonna have fun with this.
14
00:00:52,100 --> 00:00:52,990
Yeah, that's okay.
15
00:00:53,080 --> 00:00:53,630
Um,
16
00:00:53,630 --> 00:00:58,550
we're gonna go over what people's
predictions were in 21 and
17
00:00:58,550 --> 00:01:01,070
see if they happened in 2022.
18
00:01:01,590 --> 00:01:06,350
We're gonna save 2023 predictions to a
later show. Yeah. Unless we get into it.
19
00:01:06,560 --> 00:01:10,470
We got some articles to talk
about. We've got, uh, a, uh,
20
00:01:11,400 --> 00:01:15,630
um, some tips from the, from the Blueberry
production team. From Toby. Yeah.
21
00:01:16,530 --> 00:01:20,180
And, uh, and then, uh oh, oh,
22
00:01:20,180 --> 00:01:23,980
this is going through like, oh, wow.
We, we've got some stuff to go through,
23
00:01:23,980 --> 00:01:24,620
but let's,
24
00:01:24,620 --> 00:01:29,460
let's kick this off with
one that was a prediction in
25
00:01:29,460 --> 00:01:30,260
2021,
26
00:01:30,260 --> 00:01:35,180
where Carolyn Berry from
the Adventures with Grammy
27
00:01:35,180 --> 00:01:40,180
said her show will double its
listeners in 2022. Don't know,
28
00:01:40,180 --> 00:01:44,380
Carolyn did it double What? So do
you have some insights on this, Mike?
29
00:01:44,450 --> 00:01:48,980
I do not. I haven't heard
from Carolyn, but, uh, hey,
30
00:01:49,090 --> 00:01:52,860
I wish. I hope so. And that's a
really good plug for her show.
31
00:01:52,860 --> 00:01:55,780
That that was the, the whole
thing is, you know, last year we,
32
00:01:55,780 --> 00:01:58,540
we reached out this year, we
didn't reach out, so, but, uh.
33
00:01:58,820 --> 00:01:59,653
34
00:01:59,690 --> 00:02:00,860
I just thought it was a good plug.
35
00:02:01,460 --> 00:02:04,460
check out adventures with Grammy,
36
00:02:04,640 --> 00:02:08,580
but some things we can
answer. Uh, Maxwell Ivy Jr.
37
00:02:09,510 --> 00:02:14,100
Uh, folks that went to podcast
conferences, you will know, uh, Maxwell,
38
00:02:14,100 --> 00:02:17,260
he's vision impaired and he's from the,
39
00:02:17,260 --> 00:02:20,220
what's Your Excuse Network
in the Blind Blogger.
40
00:02:20,750 --> 00:02:24,420
He said that I predict even
more people, companies,
41
00:02:24,420 --> 00:02:28,980
and organizations will launch podcasts.
Why? I think that was a pretty easy one.
42
00:02:28,980 --> 00:02:29,980
Right? Easy prediction.
43
00:02:29,980 --> 00:02:32,220
Yeah. We'll call that
a, we'll call that good.
44
00:02:32,620 --> 00:02:35,820
little ding in the background. I, yeah.
45
00:02:35,820 --> 00:02:39,300
Might wanna turn the volume up.
I barely heard it. He also said,
46
00:02:39,370 --> 00:02:42,940
I predict Spotify and
others will continue to try.
47
00:02:43,900 --> 00:02:47,660
The keyword is try to
win the podcasting world.
48
00:02:47,660 --> 00:02:51,380
Like it's a game of monopolies. I
think they're trying to win. Yeah.
49
00:02:51,610 --> 00:02:54,060
I I think that one's a winner too. Yeah.
50
00:02:54,090 --> 00:02:57,500
I think so too. So we'll give that
a, there there's a different vein.
51
00:02:57,780 --> 00:02:59,360
There we go.
52
00:02:59,900 --> 00:03:03,640
And he's predicted more people will be
hosting with Blueberry. Well that's,
53
00:03:03,640 --> 00:03:05,240
that's definitely a win as well. Yeah.
54
00:03:05,240 --> 00:03:08,000
For sure.
55
00:03:08,000 --> 00:03:10,280
I'm playing with all the
buttons on the roader today.
56
00:03:10,280 --> 00:03:13,320
So, okay. That's, that's
fun.
57
00:03:13,320 --> 00:03:18,160
David Keesen from The Future's
Not Set Podcast did predict
58
00:03:18,160 --> 00:03:21,960
the option. Open Payment Stream to
podcast will increase so far Paton and,
59
00:03:21,960 --> 00:03:24,240
and buy me a coffee. Uh,
60
00:03:24,240 --> 00:03:27,840
sort of fits the start of tipping or
lightning Crypto payments or anything that
61
00:03:27,840 --> 00:03:32,040
can be done from a handheld
device will become more common.
62
00:03:32,040 --> 00:03:35,000
This will hopefully happen as a result
of people's frustration when the increase
63
00:03:35,000 --> 00:03:36,920
of ads into their podcast experience.
64
00:03:36,920 --> 00:03:41,840
Hopefully this will lead to a more dynamic
podcast where they can be delivered
65
00:03:41,840 --> 00:03:43,120
with and without ads.
66
00:03:43,150 --> 00:03:47,480
I think what we've seen
with the Podcasting 2.0
initiative and Value for Value
67
00:03:47,940 --> 00:03:52,720
and being able to support a
show with micropayments through
68
00:03:52,720 --> 00:03:54,680
apps@newpodcastapps.com,
69
00:03:55,190 --> 00:03:59,560
I think we're seeing this
already as well as with the,
70
00:03:59,560 --> 00:04:02,440
it's soon to be announcement
by Apple for Apple Premium,
71
00:04:02,440 --> 00:04:05,400
where podcasters can do very easily,
72
00:04:05,400 --> 00:04:09,280
can set up their show to have a premium
portion of their podcast that people can
73
00:04:09,520 --> 00:04:10,353
describe to on Apple.
74
00:04:10,390 --> 00:04:13,840
Yeah. And that could be delivered
without the ads that everybody, you know,
75
00:04:13,860 --> 00:04:17,400
and the ad load on podcasts that do ads
76
00:04:18,570 --> 00:04:20,360
is increasing. And, you know,
77
00:04:20,360 --> 00:04:25,280
and I find myself not wanting to listen
to podcasts with a ton of ads in them.
78
00:04:25,660 --> 00:04:29,480
But, uh, also with the podcast 2.0,
like you said, you know, it's uh,
79
00:04:30,630 --> 00:04:33,320
it's kind of fun to listen
to shows that are doing that,
80
00:04:33,320 --> 00:04:37,680
especially if they have an audible, uh,
audible thing, you know, and a Right.
81
00:04:37,870 --> 00:04:42,160
A Boost comes in, you know, like yesterday
on New Media show, you guys were,
82
00:04:42,160 --> 00:04:46,800
were getting some boosts and that
just encourages more interaction
83
00:04:46,940 --> 00:04:49,400
and Yep. And all this
other stuff on top of that.
84
00:04:49,400 --> 00:04:51,800
But it's a good way to monetize.
So we'll call that good.
85
00:04:53,320 --> 00:04:58,180
that yesterday was that I had stuff
86
00:04:58,180 --> 00:05:02,780
coming in via Facebook cuz we were
alive and I had stuff coming in on the
87
00:05:03,100 --> 00:05:07,420
Boost Stream and people were
sending notes real time to the show,
88
00:05:07,740 --> 00:05:11,700
which I was able to do feedback on,
which was, which was pretty cool.
89
00:05:11,890 --> 00:05:14,580
Dave goes on to say there
were more live streaming,
90
00:05:14,580 --> 00:05:16,460
like events slash productions,
91
00:05:16,860 --> 00:05:20,380
clubhouse Fireside Wisdom
are all chasing something.
92
00:05:20,380 --> 00:05:22,020
The thing Live Interactive audio,
93
00:05:22,020 --> 00:05:25,820
which can be record and release later
as a podcast maybe is different as radio
94
00:05:25,820 --> 00:05:30,100
shows are to podcasts, which are
released after the fact as podcast. Well,
95
00:05:31,240 --> 00:05:33,260
how bounces kind of went down. Yeah.
96
00:05:33,260 --> 00:05:35,660
You don't hear a lot
about this stuff anymore.
97
00:05:36,250 --> 00:05:38,860
I think the thing it is
live is still growing,
98
00:05:38,860 --> 00:05:40,820
but I don't think from those platforms.
99
00:05:40,820 --> 00:05:44,460
So I would say that's a maybe.
100
00:05:47,980 --> 00:05:51,060
101
00:05:51,060 --> 00:05:53,060
To do that. So that was a good one. Yeah.
102
00:05:53,160 --> 00:05:57,800
The Check Your Head podcast
prediction for 2022 at at Check Head
103
00:05:58,370 --> 00:06:03,040
on Twitter is that it will be the biggest
year for podcast growth as more people
104
00:06:03,040 --> 00:06:07,200
turn a podcast for Safe and enjoy
and free entertainment during
105
00:06:07,880 --> 00:06:10,920
Pandemic Life. I'm gonna
say that that was a big no.
106
00:06:11,130 --> 00:06:14,240
As well. Yeah. That's definitely not,
uh, not what's going on here. Let's.
107
00:06:14,240 --> 00:06:16,120
Try this one. Growth has been,
108
00:06:20,230 --> 00:06:21,960
growth has growth has been.
109
00:06:22,190 --> 00:06:25,880
Flat. Yeah. It's, it's
been flat, but you know,
110
00:06:25,880 --> 00:06:27,760
a lot of people during the,
111
00:06:27,760 --> 00:06:31,400
the main part of the lockdowns and all
that stuff Yeah. Did listen more. Sure.
112
00:06:31,580 --> 00:06:36,320
And a lot of them have sustained, so
we really haven't lost a lot. But yeah,
113
00:06:36,480 --> 00:06:40,680
2022, you know, it was pretty flat
line as far as new listeners, I think.
114
00:06:41,060 --> 00:06:41,770
Yep.
115
00:06:41,770 --> 00:06:42,603
So.
116
00:06:42,750 --> 00:06:45,280
Josh from Tips of the Slung, he said,
117
00:06:45,280 --> 00:06:48,280
I wouldn't be surprised if some of
the shows under the banners of bigger
118
00:06:48,280 --> 00:06:51,440
companies and particular shows that
were independent and successful prior to
119
00:06:51,440 --> 00:06:54,560
signing try to break their
contracts and go Indy again. Well,
120
00:06:54,560 --> 00:06:55,800
there's been a little of.
121
00:06:56,150 --> 00:07:00,080
A couple of those. Yeah, I could think
of a couple. But then again, there's,
122
00:07:00,080 --> 00:07:04,360
there's others that have, uh, gone
into, you know, contracts with,
123
00:07:04,360 --> 00:07:06,240
with outfits. So we'll call that a maybe.
124
00:07:06,390 --> 00:07:07,880
Yeah, that's a maybe. Yeah.
125
00:07:08,570 --> 00:07:11,840
So Daniel Lewis from the
Audacity of Podcast says,
126
00:07:11,840 --> 00:07:16,000
I expect we'll have another huge
platform that supports podcasts.
127
00:07:16,000 --> 00:07:18,680
Maybe Microsoft, Twitter, or LinkedIn.
128
00:07:19,270 --> 00:07:23,080
Also much bigger adoption of Podcast
2.0. Well, the second part of course,
129
00:07:23,970 --> 00:07:26,880
uh, first part I would say not really.
130
00:07:26,950 --> 00:07:27,840
I mean, not really.
131
00:07:28,020 --> 00:07:28,853
You know,
132
00:07:29,130 --> 00:07:33,480
YouTube is kind of sort of
dipping their toes into it.
133
00:07:34,250 --> 00:07:38,720
Uh, but yeah, I don't, uh, I don't
believe we've, we've heard a lot of,
134
00:07:39,570 --> 00:07:39,920
of.
135
00:07:39,920 --> 00:07:43,320
That Yeah. From new
platforms. No,
136
00:07:43,320 --> 00:07:47,800
but he does get a ding for much bigger
adoption of podcasting 2.0. Yes.
137
00:07:48,520 --> 00:07:52,280
from the Mallard Report. He says,
138
00:07:52,280 --> 00:07:56,040
I predict Spotify will close the free
version of Anchor and try to recoup shows
139
00:07:56,040 --> 00:08:00,080
to only be on Spotify only
with free music accounts. Well.
140
00:08:00,510 --> 00:08:01,080
Sort of.
141
00:08:01,080 --> 00:08:05,400
It's kind of a part. Yeah. They
are gonna close Anchor as a brand,
142
00:08:05,400 --> 00:08:10,200
but they're gonna roll it into
Spotify studios. Yeah. And,
143
00:08:11,050 --> 00:08:11,883
uh,
144
00:08:13,390 --> 00:08:17,400
I they're not opening up music per se, so
145
00:08:19,070 --> 00:08:23,040
it's kinda, it hasn't happened
yet. So I would say that's a no.
146
00:08:23,150 --> 00:08:27,680
Yeah, I would say that's a
no as well. Um, but they are,
147
00:08:27,680 --> 00:08:30,000
like you said, gonna rebrand,
148
00:08:30,470 --> 00:08:35,440
I believe anchored into Spotify
studio and that may become a little
149
00:08:35,440 --> 00:08:38,080
more exclusive than it was as Anchor, so.
150
00:08:38,080 --> 00:08:38,913
Yep.
151
00:08:39,000 --> 00:08:39,790
We'll see.
152
00:08:39,790 --> 00:08:44,120
Yeah, we'll see. But there are
some articles out there, um,
153
00:08:44,350 --> 00:08:48,560
some predictions, hot Pod
the Verge Predictions has,
154
00:08:48,560 --> 00:08:53,120
has some predictions toward the bottom
of the article. Yeah. Uh, pod uh,
155
00:08:53,120 --> 00:08:56,160
Pacific Contents in your
prediction article is out.
156
00:08:56,900 --> 00:09:01,040
And as well as the kids'
podcast production, um,
157
00:09:01,050 --> 00:09:02,160
is out as well.
158
00:09:02,160 --> 00:09:05,560
So I think there's three articles
there if you wanna look at what's, uh,
159
00:09:05,560 --> 00:09:07,960
some folks are thinking
is gonna happen in, or.
160
00:09:07,960 --> 00:09:10,400
What did it happen?
These are from back at.
161
00:09:10,400 --> 00:09:12,880
The beginning. These are
what did happen. Yeah. Oh,
162
00:09:13,090 --> 00:09:17,480
so this is a review to see if people
actually, if their predictions were true.
163
00:09:17,600 --> 00:09:22,280
Right, right. So Oh yeah. I wanted to
go back and see some of that. And, uh,
164
00:09:22,280 --> 00:09:25,440
some of 'em are good, some of 'em aren't.
Well, I'll let you guys look at that.
165
00:09:25,440 --> 00:09:29,600
We'll have the links in the
show notes for sure. But, uh,
166
00:09:29,600 --> 00:09:34,040
then we had some from our team here at
Blueberry, uh, of course Toby
167
00:09:34,410 --> 00:09:35,680
my favorite one.
168
00:09:35,680 --> 00:09:40,600
Another plug says there'll be at least
one bestselling book about podcasting
169
00:09:40,600 --> 00:09:43,000
coming in late February.
170
00:09:43,530 --> 00:09:45,120
Oh, he, he's writing a book.
171
00:09:45,120 --> 00:09:48,480
Yeah. He wrote a book. It's
called, uh, Niro Podcasting.
172
00:09:48,480 --> 00:09:51,120
And I don't know about the
bestseller part, but, uh, yes,
173
00:09:51,350 --> 00:09:56,000
Toby did put out a book.
Yep. Then he said, uh,
174
00:09:56,000 --> 00:09:57,640
ultimately I say this,
175
00:09:57,640 --> 00:10:02,520
the industry will be split into
even more subsections from revenue
176
00:10:02,630 --> 00:10:04,120
generating standpoint.
177
00:10:04,150 --> 00:10:08,800
I don't think paid subscriptions
will go wildly unless podcasters are
178
00:10:09,040 --> 00:10:11,440
prepared to give more
than just more audio.
179
00:10:12,030 --> 00:10:14,640
I e more in-person events and memberships.
180
00:10:15,350 --> 00:10:17,480
I think that's kind of true.
181
00:10:17,510 --> 00:10:21,720
I I don't think that the subscription
thing has really taken off a lot.
182
00:10:22,070 --> 00:10:23,280
Yeah, I could agree.
183
00:10:24,210 --> 00:10:25,043
So.
184
00:10:25,560 --> 00:10:27,400
185
00:10:27,400 --> 00:10:30,880
I think the blockchain will have an impact
on podcasting over the next couple of
186
00:10:30,880 --> 00:10:34,600
years. And I think in regards to
the podcasting 2.0 initiative,
187
00:10:34,600 --> 00:10:38,080
a lot of the stuff's being done over
there is being run on the blockchain as.
188
00:10:38,080 --> 00:10:40,960
Yeah. And Pod King as
well is all blockchain.
189
00:10:41,130 --> 00:10:44,760
So, so I, I think he's right
there as well, but in from a,
190
00:10:44,910 --> 00:10:49,080
I think it's gonna be more about the
features and tracking and accountability
191
00:10:49,180 --> 00:10:53,400
and version control and that kind of
stuff. So I, I think, uh, Barry's right?
192
00:10:53,400 --> 00:10:53,800
Yeah.
193
00:10:53,800 --> 00:10:55,000
We give give him that one.
194
00:10:55,600 --> 00:10:57,560
195
00:10:57,730 --> 00:11:02,040
So sadly we made our own
predictions
196
00:11:02,490 --> 00:11:03,270
So, uh,
197
00:11:03,270 --> 00:11:07,640
Todd's number one was Facebook
will be number two by the end of
198
00:11:07,640 --> 00:11:12,240
2022. And,
199
00:11:12,240 --> 00:11:13,840
and here's my dollar
200
00:11:15,180 --> 00:11:16,720
Yes. We had a little bet.
201
00:11:16,720 --> 00:11:20,560
Going there virtually hand off
to you, Mike, the dollar, so you,
202
00:11:20,560 --> 00:11:23,280
you'll get your, you'll get your
dollar. I think it was a dollar, right?
203
00:11:23,280 --> 00:11:24,200
Yep. It was a dollar.
204
00:11:24,200 --> 00:11:27,080
So
when, when I see you next, I gotta,
205
00:11:27,310 --> 00:11:31,720
I got a crispy here. I got a crispy,
uh, George Washington for you, so Oh,
206
00:11:31,720 --> 00:11:31,880
right.
207
00:11:31,880 --> 00:11:32,800
Very good.
208
00:11:32,870 --> 00:11:33,560
Very good.
209
00:11:33,560 --> 00:11:38,440
Number two was more consolidation of
conglomerate buying podcast companies.
210
00:11:38,450 --> 00:11:40,200
Eh, there was some this year.
211
00:11:40,200 --> 00:11:44,240
Yeah. You know, the big ones
I guess were, uh, the two, uh,
212
00:11:44,240 --> 00:11:48,920
stats companies that got bought
up by Acast, or was it Acast?
213
00:11:49,350 --> 00:11:53,000
I don't remember one, one of them. Yeah.
But, uh, you know, there wasn't any,
214
00:11:53,000 --> 00:11:55,920
any huge ones like, uh, we'd
seen in years past. Right.
215
00:11:55,920 --> 00:11:57,640
So we'll call that a maybe. Yep.
216
00:11:57,970 --> 00:11:59,200
So there's, uh,
217
00:11:59,370 --> 00:12:02,720
my other prediction was more advertising
opportunities for independent
218
00:12:02,720 --> 00:12:05,000
podcasters. Well, that's a solid Yes. Ooh.
219
00:12:06,880 --> 00:12:07,713
220
00:12:08,050 --> 00:12:09,640
We, we put that in,
221
00:12:09,640 --> 00:12:14,600
we didn't even know we were gonna make
a relationship with our partner for ad
222
00:12:14,600 --> 00:12:17,080
insertion at that point,
so there was no pre,
223
00:12:17,400 --> 00:12:20,920
maybe it was in my brain already
to start talking about it, but, uh,
224
00:12:20,920 --> 00:12:22,120
we found the great partner,
225
00:12:22,420 --> 00:12:26,120
the growth of the podcasting space
will go back to pre pandemic levels.
226
00:12:26,350 --> 00:12:27,960
I think it's, uh.
227
00:12:28,310 --> 00:12:29,760
It's, uh, maybe May.
228
00:12:29,760 --> 00:12:33,040
Maybe, but it's been pretty
flat the last half of the year,
229
00:12:33,410 --> 00:12:36,840
so I don't think the growth of
new shows, as a matter of fact,
230
00:12:36,840 --> 00:12:40,680
the growth of new episodes
is down significantly. Yeah.
231
00:12:40,680 --> 00:12:43,520
So for those that are active podcasters,
there's lots of opportunities.
232
00:12:44,340 --> 00:12:45,320
Yes, for sure.
233
00:12:45,410 --> 00:12:50,120
Uh, more companies will exercise private
podcasts in their organizations. Well,
234
00:12:50,120 --> 00:12:53,240
we've picked up a few
customers, so I would say some.
235
00:12:53,240 --> 00:12:58,240
Yeah. It's, it's not wildly,
uh, adopting being adopted yet,
236
00:12:58,240 --> 00:12:58,950
but I think,
237
00:12:58,950 --> 00:13:03,680
I think it's still early in that business
because a lot of businesses don't even
238
00:13:03,680 --> 00:13:07,640
know that that exists as an
option Yep. For them. So, uh,
239
00:13:07,640 --> 00:13:10,600
hopefully we'll change that this year
with some of the places we're gonna be
240
00:13:10,600 --> 00:13:13,240
going for, uh, trade shows.
241
00:13:13,350 --> 00:13:17,640
Yeah. Anchor will add another million
dead shows. Well, that's a firm. Yes.
242
00:13:17,960 --> 00:13:22,760
uh, added a bunch of shows and, uh,
243
00:13:22,760 --> 00:13:25,120
a bunch of them are indeed dead.
244
00:13:25,680 --> 00:13:27,840
245
00:13:27,840 --> 00:13:32,200
apple will open an API submission
to Apple Podcast. Well, it's not,
246
00:13:32,900 --> 00:13:34,880
you don't submit your show still,
247
00:13:34,880 --> 00:13:39,240
but you can submit premium episodes
to Apple through api. Yeah.
248
00:13:39,730 --> 00:13:41,080
So that's, guess.
249
00:13:41,080 --> 00:13:43,160
That's a sort of Yeah,
yeah, that's a sort of.
250
00:13:43,330 --> 00:13:47,560
Uh, yeah. It's, but it's not for show
submission. So yeah, I guess that's a,
251
00:13:47,910 --> 00:13:50,480
that's, you know, partially
right, I guess, but.
252
00:13:50,910 --> 00:13:54,880
Okay. So my number one prediction,
which is what, what generated the,
253
00:13:54,880 --> 00:13:59,640
the whole dollar there was that Facebook
will not to be the number two listening
254
00:13:59,960 --> 00:14:03,120
platform by the end of 22. In
fact, how long did they last?
255
00:14:03,120 --> 00:14:04,240
Did they go to maybe.
256
00:14:04,240 --> 00:14:05,080
April? Maybe three months.
257
00:14:05,230 --> 00:14:07,040
Yeah, I think they went to April.
258
00:14:07,750 --> 00:14:10,000
Anyway. So Winter winner
chicken dinner for you on that.
259
00:14:10,000 --> 00:14:12,240
Yeah, there you go. All right. Uh,
260
00:14:12,240 --> 00:14:17,120
SoundCloud will exist even though I've
been predicting its death for years
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00:14:17,140 --> 00:14:19,440
and Yep. It does still exist.
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See that was an easy
one. Yeah. Given, yeah.
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00:14:22,600 --> 00:14:22,960
Feed,
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00:14:22,960 --> 00:14:27,640
feed Burner will continue to barely be
active with a slight update from Google.
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00:14:27,640 --> 00:14:31,600
And I didn't know anything
about the update, but they
did. So, yep. There we go.
266
00:14:32,610 --> 00:14:33,640
Uh, let's see.
267
00:14:33,640 --> 00:14:37,800
I'll get a wild hair and start another
podcast with some sort not related to
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00:14:37,800 --> 00:14:42,560
podcasting. Well, I, I, I attempted
to and I never actually got it going.
269
00:14:42,570 --> 00:14:47,320
So we're gonna call that a
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00:14:48,620 --> 00:14:50,720
And this one I also bungled up.
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00:14:51,700 --> 00:14:56,600
Joe Rogan will announce he's leaving
Spotify as an exclusive and will return to
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being an independent
podcaster YouTuber. Not yet.
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Okay. And one of the social
audio apps, either Clubhouse,
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00:15:09,470 --> 00:15:14,040
fireside and stuff like that will
announce they're shutting down. No,
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00:15:14,040 --> 00:15:18,360
not that I know of. So I guess, see
I'm not batting too good here either.
276
00:15:19,390 --> 00:15:24,200
Yeah. And Rob Greenley will
grow a beard. Well, yes,
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00:15:24,200 --> 00:15:27,440
he grew a beard, but uh, then he shaped
it off, so That's right. You know,
278
00:15:27,440 --> 00:15:31,560
and I should have said he will change
jobs cuz I probably, that that might have,
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00:15:31,560 --> 00:15:33,760
you know, we'll have to do
that again for 23, see what.
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00:15:34,040 --> 00:15:36,920
Right.
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00:15:37,480 --> 00:15:41,600
we've been having a little fun here
with the 2021 predictions. Yeah.
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And you know, I just say on Get
Ready on our way out here is that,
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00:15:47,430 --> 00:15:49,410
you know, there's really a,
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00:15:53,000 --> 00:15:56,370
I I think what's gonna happen with the
economy is last time we saw when the
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00:15:56,370 --> 00:16:00,130
economy was struggling, we saw a
surge of new podcasts start mm-hmm.
286
00:16:00,170 --> 00:16:04,890
trying to build a, you know, some side,
287
00:16:04,890 --> 00:16:07,410
side hustle mm-hmm.
you know, to, you know,
288
00:16:07,500 --> 00:16:11,050
if their job is in jeopardy and so forth.
So I think we'll see a lot of that.
289
00:16:11,330 --> 00:16:14,210
We're already seeing more companies
start to get into the space mm-hmm.
290
00:16:14,250 --> 00:16:18,210
and doubling down on productions.
291
00:16:18,660 --> 00:16:23,170
So we'll see what happens
in, uh, 2023 with, uh,
292
00:16:23,170 --> 00:16:26,330
the way the economy's gonna
drive a lot of this. Yeah.
293
00:16:26,330 --> 00:16:27,163
For sure.
294
00:16:27,480 --> 00:16:31,130
I think we're gonna see potentially
more podcasts, hosting companies,
295
00:16:31,130 --> 00:16:33,530
296
00:16:33,530 --> 00:16:38,010
prices continue to go up for virtually
everything. Mm-hmm.
297
00:16:38,220 --> 00:16:43,130
so those are on tight margins. We'll,
we'll probably have challenges, so we'll,
298
00:16:43,130 --> 00:16:45,610
we'll see what happens.
But yeah, um, again,
299
00:16:45,610 --> 00:16:47,730
the podcast I think will continue to grow,
300
00:16:47,730 --> 00:16:51,530
but we do have a blueberry
pro tip, don't we? Yes.
301
00:16:51,530 --> 00:16:54,810
We do. So, uh, we're gonna go
ahead and play that right now.
302
00:16:54,810 --> 00:16:59,490
It's from Toby's talking
about, uh, audio cues and, uh,
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00:16:59,490 --> 00:17:00,610
audio branding.
304
00:17:05,620 --> 00:17:09,090
Hi there. It's Toby Goodman here.
If you were around in the nineties,
305
00:17:09,190 --> 00:17:13,250
you might have heard of a TV show called
Friends where everyone spoke like this.
306
00:17:13,860 --> 00:17:16,850
Hi, I'm Toby Goodman
Now. Love It or Hate It.
307
00:17:16,850 --> 00:17:21,130
The first few notes of that theme Tune
are known the world over and speak to
308
00:17:21,130 --> 00:17:23,810
fans like some sort of cool to prayer.
309
00:17:24,550 --> 00:17:28,690
And it's not just the opening theme
music that's got its built in crowd
310
00:17:28,790 --> 00:17:31,450
participating claps.
311
00:17:31,630 --> 00:17:36,570
The incidental music between the scenes
in a show like Friends is also very
312
00:17:36,570 --> 00:17:41,370
much there by design and is something
that unconsciously and subtly sets the
313
00:17:41,370 --> 00:17:46,290
mood for the next scene.
These are powerful audio
cues that don't need visuals.
314
00:17:46,470 --> 00:17:47,690
Now, just like friends,
315
00:17:48,130 --> 00:17:52,760
every professional podcast needs
strong staple production assets.
316
00:17:53,110 --> 00:17:55,760
Catchy music themes are just one example,
317
00:17:55,920 --> 00:18:00,720
while emotive artwork is another,
but today's tip is about sound.
318
00:18:01,170 --> 00:18:05,440
We can help you create your own unique
audio signature that shows often
319
00:18:05,670 --> 00:18:07,280
before a word is heard,
320
00:18:07,280 --> 00:18:11,040
that your listeners are in the presence
of someone who takes what they do in
321
00:18:11,040 --> 00:18:12,840
their podcast. Seriously.
322
00:18:12,840 --> 00:18:16,920
They're in the presence of someone who
wants to create a comfortable environment
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00:18:16,920 --> 00:18:18,560
for them, their listeners.
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00:18:18,890 --> 00:18:22,880
So a meditation show with heavy rock
music at the start is quite funny,
325
00:18:23,180 --> 00:18:27,360
but it's not gonna set the right mood.
Now all of this is important because it,
326
00:18:27,360 --> 00:18:30,560
as a podcaster, setting
the scene with sound,
327
00:18:31,150 --> 00:18:35,920
with creating feelings in mind is
something that isn't considered by
328
00:18:35,920 --> 00:18:40,680
most great sound design will create a
sense of belonging for your listeners
329
00:18:41,020 --> 00:18:41,853
who will,
330
00:18:41,930 --> 00:18:46,760
if you get it right regularly make space
in their calendar to get that feeling
331
00:18:46,760 --> 00:18:48,320
that you create for them.
332
00:18:48,930 --> 00:18:52,560
So this is essential for you if you want
'em to show up every time you publish
333
00:18:52,930 --> 00:18:57,840
so that you can, if you'll excuse
the pun, be there for them.
334
00:18:58,150 --> 00:19:00,720
It's critical to understand as podcasters,
335
00:19:01,090 --> 00:19:03,840
we are all in the business
of creating feelings.
336
00:19:04,070 --> 00:19:06,000
When you create the right feelings,
337
00:19:06,000 --> 00:19:10,480
you'll create a bond with your listeners
who will feel as if they know you well.
338
00:19:10,820 --> 00:19:13,760
And when you get that right,
they will share your podcast.
339
00:19:13,900 --> 00:19:16,800
And maybe if you are a
podcaster in business,
340
00:19:17,070 --> 00:19:21,960
ultimately get in touch to invest in
your products or services as you'd expect
341
00:19:21,960 --> 00:19:26,520
our sound design team are standing by
to work closely with you to ensure the
342
00:19:26,520 --> 00:19:31,520
tone of music and sound is
matched perfectly To the tone of
343
00:19:31,520 --> 00:19:33,480
your podcast for a helping hand,
344
00:19:33,520 --> 00:19:37,440
we've got everything you need to help
you get your podcast on the right track.
345
00:19:37,550 --> 00:19:41,240
Come and say hi over@blueberrypro.com.
346
00:19:46,930 --> 00:19:51,640
Awesome. I think he's right on
center on all that information.
347
00:19:51,660 --> 00:19:55,240
For sure. And you know, we do a little
bit of audio branding on this one.
348
00:19:55,680 --> 00:19:59,520
Normally this week, probably
not
349
00:19:59,520 --> 00:20:04,080
pro team is on vacation. And, uh,
and I I'm gonna be doing the editing,
350
00:20:04,370 --> 00:20:08,040
so to speak. Uhhuh here,
Uhhuh
that's good. Thanks Toby.
351
00:20:08,300 --> 00:20:12,360
And, uh, yeah, we don't have a
question of the week because, uh,
352
00:20:12,360 --> 00:20:14,880
we're just gonna make
this one a short one. So,
353
00:20:14,880 --> 00:20:17,880
but if you got a question you'd
like us to answer on the show,
354
00:20:17,880 --> 00:20:22,640
just drop me an email, mike
blueberry.com. You can, uh, send audio,
355
00:20:22,640 --> 00:20:25,920
text, video or whatever and, uh,
we'll try to use it on the show.
356
00:20:25,920 --> 00:20:29,920
Or you can even leave a question in the
Blueberry Podcasting Facebook group,
357
00:20:29,920 --> 00:20:31,880
which there's a link in the show notes.
358
00:20:32,340 --> 00:20:33,000
And of course,
359
00:20:33,000 --> 00:20:37,240
the best place for support with Blueberry
and the team is our ticket system at
360
00:20:37,240 --> 00:20:39,040
blueberry.com/support.
361
00:20:39,040 --> 00:20:43,640
Tickets give the entire team access
rather than direct emails or calls.
362
00:20:43,640 --> 00:20:47,680
So don't email mike direct,
go to blueberry.com/support.
363
00:20:47,680 --> 00:20:52,000
Especially during the holidays. Uh,
yeah, my email box gets so full of stuff.
364
00:20:52,420 --> 00:20:53,160
But anyway,
365
00:20:53,160 --> 00:20:56,880
we're coming to you this week from the
new Media Production Studio in Coldwater,
366
00:20:57,240 --> 00:21:02,080
Michigan, and Mike Dell's World Studio
here in Traverse City, uh, let's see,
367
00:21:02,360 --> 00:21:06,760
produced by the pro production
team over at uh, blueberry pro.com.
368
00:21:07,100 --> 00:21:11,160
And we wanna know about you, who you
are, where you are, what you're doing,
369
00:21:11,180 --> 00:21:12,480
how you're listening to shows.
370
00:21:12,480 --> 00:21:17,440
So fill out our listener survey
surveys.blueberry.com/podcast
371
00:21:17,450 --> 00:21:18,120
insider.
372
00:21:18,120 --> 00:21:23,080
That's surveys.blueberry.com/podcast
insider.
373
00:21:23,080 --> 00:21:23,440
Okay.
374
00:21:23,440 --> 00:21:27,880
You can always schedule a one-on-one
with myself hosting customers only email
375
00:21:27,880 --> 00:21:30,560
todd blueberry.com, that's
blueberry without the ease.
376
00:21:30,860 --> 00:21:34,480
Yep. And you can schedule, uh,
a tech checkup with me. I'm,
377
00:21:34,480 --> 00:21:38,360
I'm not the strategy guy, but
I am the tech guy. So
378
00:21:38,990 --> 00:21:41,280
it's mike@blueberry.com.
379
00:21:41,740 --> 00:21:44,800
And you can always send us your podcast
sticker and a self address stamped
380
00:21:44,960 --> 00:21:49,640
envelope and we will send
you a Blueberry Care package.
381
00:21:49,860 --> 00:21:53,360
Our mailing address is@podcastinsider.com
within the show notes.
382
00:21:53,360 --> 00:21:57,680
Please check that out. But again, if
you're with us, uh, as a customer,
383
00:21:57,850 --> 00:22:02,760
we wanna thank you for your business
in 2022 and we want to thank you for
384
00:22:02,760 --> 00:22:07,280
your continued business and success
of your show as we head into 2023.
385
00:22:08,040 --> 00:22:09,680
Remember the first 15 days,
386
00:22:10,280 --> 00:22:14,880
actually from December 15th to January
15th is the number one growth period in
387
00:22:15,240 --> 00:22:19,760
audience acquisition because people are
looking for new shows to listen to and
388
00:22:19,760 --> 00:22:22,320
also looking for content that
kind of surrounds the new year.
389
00:22:22,320 --> 00:22:26,640
So don't be afraid to spin your
content a little bit to attract
390
00:22:27,020 --> 00:22:29,040
new listeners to your show, right.
391
00:22:29,040 --> 00:22:33,560
And keep on podcasting all the way
through the, uh, the continued holiday.
392
00:22:33,580 --> 00:22:38,440
But again, be safe out there, uh,
on what I term as amateurs night.
393
00:22:38,440 --> 00:22:40,040
Yeah, for sure. And, uh,
394
00:22:40,210 --> 00:22:43,920
on New Year's Eve and have a
good time and be safe and, uh,
395
00:22:43,920 --> 00:22:46,120
we'll be back with you. Any
final words from you, Mike,
396
00:22:46,120 --> 00:22:47,200
before we bounce outta here?
397
00:22:47,370 --> 00:22:49,720
No. Uh, next week we'll have a, uh,
398
00:22:49,720 --> 00:22:53,800
mystery guest host as Todd
will be covering the cce uh,
399
00:22:53,940 --> 00:22:56,680
CES show out in Las Vegas, I believe.
400
00:22:56,870 --> 00:22:57,360
Yeah,
401
00:22:57,360 --> 00:23:01,880
if you wanna watch our live
50 hour coverage of CES 2023,
402
00:23:02,240 --> 00:23:06,160
where, uh, we talk to a new
vendor every 10 minutes, uh,
403
00:23:06,280 --> 00:23:10,960
we're basically from morning to night.
Yeah, that's a grind. Get over. Yeah,
404
00:23:10,960 --> 00:23:12,600
you go over to tech podcast.com,
405
00:23:12,600 --> 00:23:17,280
we're geek to central.com and watch the
livestream over there. But anyway, uh,
406
00:23:17,280 --> 00:23:21,960
again, we'll be Pacific time probably
kicking off about 9:00 AM or 10:00 AM
407
00:23:21,960 --> 00:23:26,960
Pacific and going into the five
or six o'clock PST hours in the
408
00:23:26,960 --> 00:23:28,240
afternoon. So I'll.
409
00:23:28,240 --> 00:23:32,320
Have a link to that also in this, uh,
post for this show. So, uh, all right.
410
00:23:32,320 --> 00:23:34,840
Awesome. You can, uh, go
over and watch tpn. Uh,
411
00:23:34,840 --> 00:23:39,760
I've participated in that in years past
and it's a lot of fun, but it's a grind.
412
00:23:40,240 --> 00:23:43,080
be coming, matter of fact,
413
00:23:43,080 --> 00:23:48,000
I get back from Vegas on the
ninth and I'm on federal jury duty
414
00:23:48,000 --> 00:23:51,120
the rest of the month minus the
two or three days from Pod Fest.
415
00:23:51,120 --> 00:23:55,040
So who knows what's gonna happen to
my, if I'm gonna get called up or what,
416
00:23:55,040 --> 00:23:58,560
but yeah. Anyway, we'll see. We'll
see, we'll see. Hopefully not, uh,
417
00:23:58,560 --> 00:24:00,440
keep our fingers crossed.
All right. Anyway, thanks.
418
00:24:00,620 --> 00:24:01,920
See you in 2023.
419
00:24:02,110 --> 00:24:04,880
That's right everyone. Take
care. See you next time. Bye-Bye.
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