Dec. 8, 2022
2022 Podcasting Insights From the Pros – PCI 323
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Deezer 
Paypal As the year comes to a close, the end-of-year 2022 podcast articles can be found in abundance, many of which Todd and Mike discuss in today’s episode of Podcast Insider. Along with insights from the year, we focus on if you should take a break with your podcast and promotion opportunities during the holidays. Audio and microphone enthusiasts, stick around for the question of the week.
Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.
News 2022 Podcast Insights- Sounds profitable put out a report called “Safe and Sound” about listener brand safety
- Some insights into the most successful segments of podcasting in 2022
- 2022 Podcaster Wrapped from Spotify, released on Nov. 30. Hosts, if you haven’t looked at this yet, maybe you’ve got your own stats for your show
- What PR pros should know about podcasting – lots of helpful stats on podcast creation trends
- Westwood One and PodcastOne founder, Norm Pattiz, has died at 79
- Fellow podcast hosting company employee BJ Forsyth (Scrum Master for the Dev team at Libsyn) passed away in a car accident.
- Rob Greenlee, formerly of Microsoft, PodcastOne, Spreaker, and most recently Libsyn, is now working at Podbean as SVP, Content and Partnerships. Congrats Rob!
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Hey everyone. Welcome to Podcast Insider.
My name is Todd Cochran, of course,
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I'm joined by my co-host, Mr. Mike
Dell. Mike, welcome to the show.
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Yeah, thanks. And, uh, yeah, uh,
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I'm the headset today cuz a little
construction going on close by,
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so hopefully you won't
hear the jackhammers.
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Oh yeah, I know. They're, uh, taking the
concrete out of your basement, so, uh,
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fun stuff. At least you
don't have to carry that out.
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No, I've carried enough crap out of there.
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. So, uh, this is my, uh,
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last show before we, uh,
head off for Christmas. I'm,
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I'm gonna be on vacation
starting on the 14th. So, uh,
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the rest of the team will be with you
throughout, uh, the rest of Christmas.
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So for, I guess for me at least, uh,
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Merry Christmas to the Blueberry Family
and I hope that you have a good one.
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But with that, we've got some news,
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we've got a best practice, we've
got some Blueberrying News,
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we've got a Blueberry Pro tip, and
we have a question of the week.
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But really to kick things
off immediately was, and,
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and I didn't get to watch the live
presentation of this yesterday,
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but I started to read the report
this morning, uh, sounds profitable,
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put out a report called Safe
and Sound about listener brand
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Safety. Mm-hmm.. So did
you get a chance to take a look, Mike?
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I browsed through it. Uh, one thing I
thought was, uh, pretty cool is they, uh,
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they got a almost 50 50, uh,
men and women, uh, sample.
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So that was good.
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And then they had some stuff about genres
and particular shows have you heard
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or not, and all that. But, uh, yeah,
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basically when brands sponsor
content listeners find offensive
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podcasting is no different
than any other media.
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Some listeners will associate the
brand with that content. So, you know,
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if you're, I think their,
their, uh, takeaway is that, uh,
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controversial content may be
harder to monetize because a lot of
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brands really don't
wanna be controversial.
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You know, one of the things that we did
in the very early days of podcasting,
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part of our requirement at Tech Podcast
Network was that you had to have a
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family safe show. You couldn't have
cussing in it. Mm-hmm.,
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but we did not limit the content.
We just basically, you said, Hey,
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don't you know those words that
are normally banned from normal
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broadcast TV and not necessarily
cable, but please, uh,
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you know, don't, uh,
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make it so that you can have the
eight year old in the car with you and
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listening to the show. And that's
kind of the guidelines we had for,
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and we were very
successful. But it's true,
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if a show is a little bit controversial
or is known for, you know,
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for getting a little ripe, uh,
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we either be adult content and
or political strong language
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politic.
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Or,
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and political I think is a lot of what
they're talking about here as well.
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You know, if you're, if
you're leaning left and, uh,
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there's a right leaning
podcast that gets sponsored by
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Xbr brand, you know,
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how AP are you to tie that brand to that.
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Podcast? So they, they're
staying away from,
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from political shows because they're
a hot potato for 50% of the market,
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doesn't matter. They're
gonna make someone angry.
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Although the, uh, the, the chart they
have here, it was kind of, it says,
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you know,
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what percentage would no longer consider
a brand if it advertised on a podcast
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with content you don't agree with.
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And 62% said they wouldn't,
uh, consider that, you know,
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they wouldn't boycott that
brand. Oh, okay. Because of that.
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Uh, so that's actually good.
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But it's still, it's a high
percentage. Yeah. That is,
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that that would 38% being that they
would, so that's, that's pretty amazing.
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I think we have to understand
that advertisers are kind
of caught between a rock
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and a hard place at this
point. And you know, I,
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I think we have to understand that they're
trying to reach all audiences mm-hmm.
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. So it is,
uh, it is, it is a bit of a,
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a challenge for them out there, but,
well anyway, good report and, uh,
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if your podcaster is definitely something
you should read and go through for
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sure.
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So 22 Podcaster rap from Spotify
that was released on November 30th.
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So podcasters, if you
haven't looked at this yet,
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maybe you got your own stats for your
show, but you can go into the, uh,
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to your platform at, at
Spotify and take a look.
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Yeah.
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They give some insights of what's
happened over the year with your podcast.
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You know, if you're getting
enough on there, I don't know,
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is everybody gets that.
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Yeah. Cuz I think you have to have
a certain amount of viewership.
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And one thing I found out from Spotify,
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I was having a very difficult time
finding one of my shows on Spotify
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and I had a open ticket with
them and they basically told me,
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even if you type your show's name exactly,
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it may end up to 300 shows down the list.
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The only way that you,
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even if there is no shows with
other n no name like yours,
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you still might be 300
below everyone else because
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they require your show to have some
sort of consumption over there. Hmm.
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And if you, if you don't
have any consumption at all,
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they drive you all the
way down. So if you,
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if you are not getting a
lot of traction at Spotify,
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it probably is because people
can't find your podcast cuz it's
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buried,
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it's buried in the search results
and they only reward shows in,
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in search that actually
get traction. So it is a,
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it's a little irritating
when someone says, Hey,
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I can't find your podcast on Spotify,
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and you go look for it and
you can't find it yourself.
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So of course if I can't find my own show
on Spotify without the direct link to
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it. So if you want to drive
your searchability and Spotify,
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you have to drive people there
manually from a link to be able
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to listen to your show. That's the
only way you're gonna get get found.
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Yeah. You gotta give them the direct
link to your listening over there. Yeah.
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You can do that in our destinations
areas of, of all our tools.
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So that's, uh, a way of
promoting it if, you know,
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if you're interested in getting a
lot of people on Spotify, you know,
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some shows just don't do
well on Spotify. It's,
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it's very genre specific, I think. Yeah.
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So what PR Pro should
know about podcasting, uh,
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lots of helpful stats on
podcast creation trends. Yeah.
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And this is from muck rack.com and again,
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takeaways from the state of podcasting.
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It's kind of interesting because sometimes
these articles come out and you're
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like, who is this? Who are
you? Yeah. And how, you know,
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how do you know this? So, but,
uh, pretty good writeup. Yeah.
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Yeah. Uh,
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one of the things they
thought was interesting is
current events drive content
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inspiration, but not for everybody.
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So like you are doing a tech show,
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something big happens in tech that
will inspire you to talk about it.
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Sure.
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But if you know something politically
happens that it doesn't have anything to
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do with tech, you are not gonna talk
about it, but some political show might.
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Yep. So, which makes sense.
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And, you know, that's the
advantage of being, uh,
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doing a new show is because
there's fresh content every day.
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I don't have to really go digging
for it. It creates itself.
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So it makes it easy, uh, to,
to put a podcast together,
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send news from Westwood One
and podcast one founder,
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norm Patas has passed away at 79,
I believe he had throat cancer.
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Ah. And, uh, I've, I've, uh,
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met and talked to Norm
on numerous occasions,
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probably the last time
about a year and a half ago.
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And Norm was a larger than life
character in the podcasting space.
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Had a unique reputation as well.
Accomplished a lot. Westwood one podcast,
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one he had, uh,
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front row season tickets with
the Lakers. So, you know,
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big Lakers fan Rip.
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Norm. Yeah. I met, I I I met him, uh,
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I think at n a B show in
2015. He was speaking, uh,
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cuz that's when the, the podcast
conference of the day was, uh,
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was tied with with that.
And, uh, an interesting guy.
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Definitely larger than
life and, uh,. Yep.
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You know, you know, and, and I'm
sure if he had not gotten cancer,
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he probably would've lived
to been a 110 years old.
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He was very active, sharp fit. Yes.
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The whole nine yards. So, uh, yeah, just,
you just never know. And, and sadly,
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a a second loss, uh,
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fellow podcast hosting
company employee BJ Foresight,
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their scrum master for their
dev team at Lipson has, uh,
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passed away in a car accident
and they have a GoFundMe,
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uh, which I looked at it,
you know, uh, the other day.
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And it looks like it's
stalled out a little bit.
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It's about 7,000 of the $10,000
of trying to reach. So, uh,
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if you feel that you're, uh, can donate
to throw 10, 15, 20 bucks at that,
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uh, whatever you feel, uh,
please considerate. Yeah.
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He has three, three little kids. Yeah.
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Yeah. Small children and a wife. And, uh,
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so many sad news there for, uh,
for their, uh, longtime employee,
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BJ Foresight,
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Rob Greenley of formerly
of Microsoft Podcast,
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one Spreaker and formerly of
Libson is now working at Podbean.
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. Yeah.
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Uh, not everywhere. Svp SVP of
Content and Partnership. So I,
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you know, I was teasing Rob
yesterday said, wow, Rob,
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you got another notch in your
belt. Oh my goodness. You're gonna,
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you're making your rounds working
for all the podcasting companies.
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He knows where all the
dead bodies are buried.
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Oh, I'm sure..
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He also, uh, shockingly
yesterday showed me that,
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uh, he's using a Mac now.
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Part of it is POD being asked
him to. Yeah. But I, you know,
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Rob's Die Hard Windows guy,
you know, and for him to, uh,
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have a Mac as I was
floored, it really was.
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Welcome to the Dark side for sure.
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Rob Greenley is
over there at, uh, Podbean.
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But just as a reminder,
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Mike is the foremost expert in
migrating people off Podbean.
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So hands.
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Breaker and Leton and.
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. So, uh, keep that in mind.
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So I get our best practice here.
Tis the season for giveaways. Ooh.
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Yeah. This is a big one.
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Yes.
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So go ahead and read our,
read our best practice, Mike.
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Yeah.
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If you're feeling a extra giving this
holiday season considered gifting your
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loyal listeners and fans
with merchandise, uh,
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or in-person or virtual experience,
a special shout out on the show.
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There's all kinds of things that you
can do or give away or, uh, you know,
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doesn't even have to cost a
lot. You know, maybe, you know,
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have a a half hour conversation
with them if, if that's, uh,
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something that would be of value to
them. You know, I've done this before,
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we've done this as a company
before and, you know,
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it just gets people a little more involved
Right. With your show and, you know,
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it's kind of fun, you know,
especially if you like,
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have a network of shows where you
have some overlapping audience.
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You can do it at a network level. Uh oh.
Did we ever do that at Tech Podcasts?
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I, I don't think so, but.
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Uh, no, you know, and I think
the key is though, you know,
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a merchandise and gift is kind of hard.
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How do you select which fans Sure you're
gonna give something and do you make it
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a contest then if you do a contest?
There's all kinds of, you know,
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considerations with that.
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But I think the special shout
outs are always important
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and, you know, give the folks that are
helping you with your show, you know,
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anyone that's added value to your podcast,
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and I think you should
do this every episode,
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but if you have specific
fans that are, you know,
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the super fans and the folks that are
going the extra mile and maybe retweeting
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and, you know, just take some time and,
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and thank those folks because fans like
to be appreciated. You great for, uh,
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bringing together hosts again,
and like you said in networks.
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And I think the main thing is
just to show appreciation. And I,
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I try to do that every episode anyway,
but I think a little more on holidays is,
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is warranted.
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For sure. I said, uh, I've done that
before. You know, when I was doing uh,
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podcast help desk, I, I gave
away a complete podcasting rig,
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uh, as a, uh, as kind of a
contest thing and you know,
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a little mixer and a mic and a
couple things, you know, and Right.
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And it was great cuz I got
to talk to and meet a lot of,
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lot more of my audience cuz they were,
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they were more interested
in that obviously. And, you
know, I gave it away to a,
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a guy that, uh, was setting
up a podcast studio for, uh,
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high school and Right.
You know, it was just,
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it was really rewarding
too on top of it. But, uh,
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definitely had some more engagement
than I would've normally.
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So.
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Let's move into Blueberry
News. We got a blog post up.
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What to Consider When Choosing a Link for
your podcast is written by Jen Thorpe.
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Mm-hmm.,
this was a nice companion.
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Read the pr prose from our
news segment this week. Yeah.
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And we're also beginning compile a
22 blueberry industry recap article.
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Let us know if there's something
specific that you'd like to find out.
237
00:14:01,140 --> 00:14:05,080
And we're wrapping up a, well,
not a handful, a large handful.
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.
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00:14:05,520 --> 00:14:07,560
Truck projects before. Yeah.
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00:14:08,030 --> 00:14:11,760
A truckload of projects before the end
of the year and they were mentioned the
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latest newsletters.
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So I'm sure what we are probably
going to do is a lot of this stuff.
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00:14:16,120 --> 00:14:20,840
We're gonna wait, get it all refined,
everything done, and we'll probably pop,
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00:14:21,010 --> 00:14:23,280
uh, some of this stuff out right
at the beginning of the year.
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We're gonna probably have three or
four, five announcements Right. The,
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at beginning of the new year.
We'll see where the timing is.
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Some of the stuff is, you know,
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one thing is coming as for sure is
the reporting for the programmatic
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00:14:34,840 --> 00:14:38,560
advertising. Yeah. That's in
the final stage that'll be, uh,
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delivered and maybe even some payments
will be delivered before, uh, Christmas.
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So we will, uh, keep you advised there.
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Speaking of which, it's not on our list,
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but I have another thing also
affiliates out there, the, uh,
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year end bonuses are coming. Oh.
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00:14:53,830 --> 00:14:54,663
That's true.
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00:14:54,950 --> 00:14:59,240
That's, uh, we try to get that out
to people somewhat before Christmas,
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00:14:59,240 --> 00:15:03,320
but maybe right before, I don't know
what the timing is on that, but, uh,
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if you're an affiliate and, and you've,
uh, gotten some checks along the way,
259
00:15:08,810 --> 00:15:11,920
uh, you may be getting
a little bit bigger one.
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00:15:12,590 --> 00:15:14,640
That's right. The annual bonus, and again,
261
00:15:14,640 --> 00:15:17,240
if you're not an affiliate
already and how that works Yeah.
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00:15:17,930 --> 00:15:22,280
Is we pay between five and
7% at the end of the year
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depending upon the volume of business
that you've brought to us cumulatively
264
00:15:26,480 --> 00:15:27,010
mm-hmm.,
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00:15:27,010 --> 00:15:31,800
there's also some components in there on
staying active as an affiliate as well.
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But, um, technically you, we,
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we have some affiliates that do earn
significant amounts of money, uh,
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every year, five figure checks.
So definitely look at, uh,
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becoming an affiliate if
you're not one already.
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And now that's basically promoting
blueberry podcasting services. Alright,
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let's go ahead and roll
into the Blueberry Pro tip.
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Okay, here it goes.
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Hi, it's Toby Goodman here.
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This December holiday season has always
created a pattern interrupt for many.
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It's, uh, chance to unwind and take
a break. But for us podcasters,
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there's a strong argument we should
continue publishing through the holidays
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precisely because of that
pattern interrupt. Why?
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00:16:18,130 --> 00:16:22,960
Because it's long been the case that
for many podcasters we see new listener
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acquisition at its highest during
this December and January period.
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So how does that translate? Well,
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for podcast listeners that pattern
interrupt means a chance to check out new
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podcasts they normally wouldn't have
time to listen to. So for us podcasters,
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it means getting to fresh
ears during a time of year,
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we wouldn't normally be able to do so.
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So today's tip is keep going
through this holiday period or being
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00:16:48,800 --> 00:16:49,040
well,
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you've batched produced some shows
ahead of time and preloaded them to your
288
00:16:53,200 --> 00:16:54,360
blueberry hosting account.
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00:16:54,610 --> 00:16:59,160
So you can also take a break if you're
feeling overwhelmed with all of that
290
00:16:59,160 --> 00:17:03,280
stuff. The Blueberry Pro production
team can help just come and say hi
291
00:17:03,280 --> 00:17:05,440
over@blueberrypro.com.
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00:17:10,110 --> 00:17:12,800
Yeah, we talk about that
every year,.
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00:17:12,990 --> 00:17:17,240
It's, that's right. I, I agree
completely Is, uh, keep on rocking.
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Yeah. And it looks like our
schedule here is gonna be, uh, yeah,
295
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we'll be able to, we'll
be able to swing that, uh,
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00:17:24,440 --> 00:17:27,520
all the way through so we shouldn't
be skipping any more shows. Good.
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00:17:30,410 --> 00:17:33,280
So we get a question from Facebook. Hello.
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I always record audio only for my show,
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but another show invited me as a
guest host and they also record
300
00:17:41,760 --> 00:17:42,593
video.
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00:17:42,630 --> 00:17:47,320
I have a webcam attached to my Windows
11 PC and my mic running through
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00:17:47,610 --> 00:17:49,040
an audience interface.
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00:17:49,470 --> 00:17:53,720
Does anyone know if this will allow
for the camera to capture video and the
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00:17:53,720 --> 00:17:57,280
microphone to capture the audio
during the entire recording?
305
00:17:58,210 --> 00:17:58,960
In the past,
306
00:17:58,960 --> 00:18:02,720
my attempt with this setup always found
the mic on the webcam taking precedents
307
00:18:02,720 --> 00:18:03,640
over my interface.
308
00:18:03,640 --> 00:18:08,440
I appreciate any and all suggestions
or via advice in advance.
309
00:18:08,830 --> 00:18:11,720
A lot of people miss this, but
you know, if you're using a,
310
00:18:11,720 --> 00:18:15,600
a system like Skype or Zoom
or, uh, you know, all the,
311
00:18:15,600 --> 00:18:17,600
all the different ones of those, uh,
312
00:18:17,600 --> 00:18:22,600
they do have microphone settings where
you can select which audio source
313
00:18:22,600 --> 00:18:26,160
you want to go into the
system. I do that here. Uh,
314
00:18:26,160 --> 00:18:31,080
currently today we're using Skype
and I've got my webcam right in front
315
00:18:31,080 --> 00:18:36,000
of me and I've got the road caster
that I select as the audio source in
316
00:18:36,000 --> 00:18:39,880
the Skype settings. And some
of 'em, uh, that are web based.
317
00:18:39,950 --> 00:18:43,880
There'll be a little, uh, uh,
a little icon up, up in the,
318
00:18:43,880 --> 00:18:48,520
by the address bar to uh, set it
in the browser, which microphone,
319
00:18:48,760 --> 00:18:53,320
which video, you know, like I have two
different cameras here and you know,
320
00:18:53,320 --> 00:18:57,560
I have to select which camera and I have
to s select which audio source cuz I
321
00:18:57,560 --> 00:19:02,240
have a built-in mic and a and, and the,
the road caster and all that. But, uh,
322
00:19:02,240 --> 00:19:05,000
there are settings depending
on what system, you know, I,
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00:19:05,000 --> 00:19:06,800
I can't give you the exact thing,
324
00:19:06,800 --> 00:19:10,200
but look for any sort of
settings with that system,
325
00:19:10,200 --> 00:19:13,920
you should be able to do that without
too much issue even on Windows.
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00:19:14,140 --> 00:19:16,200
And if you're coming in via remote guest,
327
00:19:16,390 --> 00:19:20,560
most of the platforms being
used by podcasters, they
have the ability to again,
328
00:19:20,620 --> 00:19:23,360
not only select which camera,
like if you have more than one.
329
00:19:23,360 --> 00:19:26,120
So sometimes be able a webcam
and a laptop camera. Yeah.
330
00:19:26,250 --> 00:19:31,080
So you might have one or two and number
two would be, again, like Mike said,
331
00:19:31,100 --> 00:19:35,800
you might have one or two
or even three audio sources
332
00:19:36,280 --> 00:19:40,320
depending on the setup of
your system. So, um, yeah,
333
00:19:40,320 --> 00:19:41,480
perfect answer there Mike.
334
00:19:41,730 --> 00:19:43,760
So if you get a question like
us to answer in the show,
335
00:19:43,760 --> 00:19:47,520
drop an email to mike@blueberry.com,
audio, text or video and we may use it.
336
00:19:47,520 --> 00:19:51,400
You can also post a question on the
Blueberry podcasting Facebook group.
337
00:19:51,400 --> 00:19:55,240
Yep. And the best place for support
for any blueberry product or services,
338
00:19:55,240 --> 00:20:00,080
our ticket system over at
blueberry.com/support and
339
00:20:00,080 --> 00:20:03,960
tickets, give the whole team access
rather than direct emails or phone calls.
340
00:20:04,140 --> 00:20:04,840
And of course,
341
00:20:04,840 --> 00:20:08,400
you've been coming to you this week from
the new Media Production Studio Quarter
342
00:20:08,760 --> 00:20:11,560
Michigan and Mike Dell's World
Studio in Traverse City, Michigan.
343
00:20:11,840 --> 00:20:15,760
Produced of course by the Blueberry
Pro production@blueberrypro.com.
344
00:20:15,940 --> 00:20:18,320
And you can fill out
our listener survey at
345
00:20:18,320 --> 00:20:23,200
surveys.blueberry.com/podcast
Insider and you can set up your
346
00:20:23,200 --> 00:20:26,920
own if you're on our stat system
and, uh, run a survey yourself.
347
00:20:27,060 --> 00:20:31,600
You can schedule a one-on-one with me
hosting Customers home only email todd
348
00:20:32,080 --> 00:20:33,600
blueberry.com.
349
00:20:33,660 --> 00:20:37,040
And you can schedule a
tech checkup with me, uh,
350
00:20:37,040 --> 00:20:40,880
hosting customers only
email mike blueberry.com.
351
00:20:41,340 --> 00:20:45,560
You can send us your podcast sticker and
a self address stamped envelope and we
352
00:20:45,560 --> 00:20:47,400
will send you a Blueberry Care package.
353
00:20:47,400 --> 00:20:51,880
That information is@podcastinsider.com
within the show notes
354
00:20:52,410 --> 00:20:55,720
of the podcast, everyone that's been
here, thank you so much. And again,
355
00:20:56,000 --> 00:20:57,040
Merry Christmas.
356
00:20:57,040 --> 00:21:00,880
I will be out for the next couple of weeks
and I'll be back probably for the New
357
00:21:00,880 --> 00:21:03,280
Year's show. So, uh, look forward to that.
358
00:21:03,340 --> 00:21:07,600
Yep. We got a, we got a little bet
to settle on that show, so.
359
00:21:08,010 --> 00:21:11,520
Oh, we do? Yeah. What, what
do I owe you? A dollar or.
360
00:21:11,520 --> 00:21:12,353
Two? Yeah, a dollar.
361
00:21:12,760 --> 00:21:13,680
. Okay. Alright.
362
00:21:14,200 --> 00:21:18,040
. Anyway, I, I'll have
Mackenzie I believe next week, uh,
363
00:21:18,040 --> 00:21:23,040
as a co-host and I don't know
who on the, uh, 22nd, but,
364
00:21:23,090 --> 00:21:25,680
uh, somebody will be
here from the team. All.
365
00:21:25,920 --> 00:21:30,040
Right. Outstanding everyone, thanks for
being here and thanks for watching the,
366
00:21:30,100 --> 00:21:32,880
and listening to the podcast
Insider. Everyone. Take care.
367
00:21:32,880 --> 00:21:34,160
We'll see you next time. Bye-bye.
00:00:10,170 --> 00:00:14,110
Hey everyone. Welcome to Podcast Insider.
My name is Todd Cochran, of course,
2
00:00:14,110 --> 00:00:17,310
I'm joined by my co-host, Mr. Mike
Dell. Mike, welcome to the show.
3
00:00:17,460 --> 00:00:19,870
Yeah, thanks. And, uh, yeah, uh,
4
00:00:19,870 --> 00:00:24,190
I'm the headset today cuz a little
construction going on close by,
5
00:00:24,200 --> 00:00:26,950
so hopefully you won't
hear the jackhammers.
6
00:00:27,240 --> 00:00:31,390
Oh yeah, I know. They're, uh, taking the
concrete out of your basement, so, uh,
7
00:00:31,810 --> 00:00:33,910
fun stuff. At least you
don't have to carry that out.
8
00:00:34,040 --> 00:00:35,990
No, I've carried enough crap out of there.
9
00:00:36,510 --> 00:00:41,270
10
00:00:41,380 --> 00:00:44,550
last show before we, uh,
head off for Christmas. I'm,
11
00:00:44,550 --> 00:00:48,230
I'm gonna be on vacation
starting on the 14th. So, uh,
12
00:00:48,230 --> 00:00:51,150
the rest of the team will be with you
throughout, uh, the rest of Christmas.
13
00:00:51,150 --> 00:00:54,670
So for, I guess for me at least, uh,
14
00:00:54,670 --> 00:00:57,870
Merry Christmas to the Blueberry Family
and I hope that you have a good one.
15
00:00:57,870 --> 00:01:01,350
But with that, we've got some news,
16
00:01:01,790 --> 00:01:05,590
we've got a best practice, we've
got some Blueberrying News,
17
00:01:05,590 --> 00:01:09,510
we've got a Blueberry Pro tip, and
we have a question of the week.
18
00:01:14,370 --> 00:01:17,270
But really to kick things
off immediately was, and,
19
00:01:17,270 --> 00:01:19,950
and I didn't get to watch the live
presentation of this yesterday,
20
00:01:19,950 --> 00:01:24,630
but I started to read the report
this morning, uh, sounds profitable,
21
00:01:24,630 --> 00:01:29,350
put out a report called Safe
and Sound about listener brand
22
00:01:29,350 --> 00:01:32,630
Safety. Mm-hmm.
you get a chance to take a look, Mike?
23
00:01:32,700 --> 00:01:37,670
I browsed through it. Uh, one thing I
thought was, uh, pretty cool is they, uh,
24
00:01:37,670 --> 00:01:41,750
they got a almost 50 50, uh,
men and women, uh, sample.
25
00:01:41,960 --> 00:01:43,990
So
26
00:01:43,990 --> 00:01:48,750
And then they had some stuff about genres
and particular shows have you heard
27
00:01:48,750 --> 00:01:52,150
or not, and all that. But, uh, yeah,
28
00:01:52,150 --> 00:01:56,110
basically when brands sponsor
content listeners find offensive
29
00:01:56,420 --> 00:01:58,670
podcasting is no different
than any other media.
30
00:01:58,670 --> 00:02:02,950
Some listeners will associate the
brand with that content. So, you know,
31
00:02:02,950 --> 00:02:07,710
if you're, I think their,
their, uh, takeaway is that, uh,
32
00:02:08,130 --> 00:02:12,870
controversial content may be
harder to monetize because a lot of
33
00:02:13,260 --> 00:02:16,430
brands really don't
wanna be controversial.
34
00:02:16,970 --> 00:02:20,470
You know, one of the things that we did
in the very early days of podcasting,
35
00:02:20,470 --> 00:02:24,310
part of our requirement at Tech Podcast
Network was that you had to have a
36
00:02:24,310 --> 00:02:28,670
family safe show. You couldn't have
cussing in it. Mm-hmm.
37
00:02:28,810 --> 00:02:32,790
but we did not limit the content.
We just basically, you said, Hey,
38
00:02:32,790 --> 00:02:37,430
don't you know those words that
are normally banned from normal
39
00:02:37,470 --> 00:02:41,990
broadcast TV and not necessarily
cable, but please, uh,
40
00:02:41,990 --> 00:02:44,230
you know, don't, uh,
41
00:02:44,230 --> 00:02:48,270
make it so that you can have the
eight year old in the car with you and
42
00:02:48,270 --> 00:02:53,110
listening to the show. And that's
kind of the guidelines we had for,
43
00:02:53,110 --> 00:02:56,030
and we were very
successful. But it's true,
44
00:02:56,030 --> 00:03:00,320
if a show is a little bit controversial
or is known for, you know,
45
00:03:00,320 --> 00:03:01,920
for getting a little ripe, uh,
46
00:03:02,330 --> 00:03:07,240
we either be adult content and
or political strong language
47
00:03:07,240 --> 00:03:07,450
politic.
48
00:03:07,450 --> 00:03:07,800
Or,
49
00:03:07,800 --> 00:03:12,640
and political I think is a lot of what
they're talking about here as well.
50
00:03:12,640 --> 00:03:16,480
You know, if you're, if
you're leaning left and, uh,
51
00:03:16,480 --> 00:03:21,040
there's a right leaning
podcast that gets sponsored by
52
00:03:21,300 --> 00:03:23,080
Xbr brand, you know,
53
00:03:23,080 --> 00:03:26,880
how AP are you to tie that brand to that.
54
00:03:28,330 --> 00:03:30,840
Podcast? So they, they're
staying away from,
55
00:03:30,840 --> 00:03:34,760
from political shows because they're
a hot potato for 50% of the market,
56
00:03:34,760 --> 00:03:36,880
doesn't matter. They're
gonna make someone angry.
57
00:03:37,400 --> 00:03:41,600
Although the, uh, the, the chart they
have here, it was kind of, it says,
58
00:03:41,600 --> 00:03:41,910
you know,
59
00:03:41,910 --> 00:03:46,400
what percentage would no longer consider
a brand if it advertised on a podcast
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00:03:46,590 --> 00:03:48,600
with content you don't agree with.
61
00:03:49,260 --> 00:03:53,640
And 62% said they wouldn't,
uh, consider that, you know,
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00:03:53,640 --> 00:03:58,000
they wouldn't boycott that
brand. Oh, okay. Because of that.
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00:03:58,530 --> 00:04:00,480
Uh, so that's actually good.
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00:04:00,580 --> 00:04:02,840
But it's still, it's a high
percentage. Yeah. That is,
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00:04:02,840 --> 00:04:06,800
that that would 38% being that they
would, so that's, that's pretty amazing.
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00:04:06,870 --> 00:04:11,760
I think we have to understand
that advertisers are kind
of caught between a rock
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00:04:11,760 --> 00:04:15,120
and a hard place at this
point. And you know, I,
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I think we have to understand that they're
trying to reach all audiences mm-hmm.
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uh, it is, it is a bit of a,
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a challenge for them out there, but,
well anyway, good report and, uh,
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if your podcaster is definitely something
you should read and go through for
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sure.
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So 22 Podcaster rap from Spotify
that was released on November 30th.
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So podcasters, if you
haven't looked at this yet,
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maybe you got your own stats for your
show, but you can go into the, uh,
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to your platform at, at
Spotify and take a look.
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Yeah.
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They give some insights of what's
happened over the year with your podcast.
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You know, if you're getting
enough on there, I don't know,
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is everybody gets that.
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Yeah. Cuz I think you have to have
a certain amount of viewership.
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And one thing I found out from Spotify,
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I was having a very difficult time
finding one of my shows on Spotify
84
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and I had a open ticket with
them and they basically told me,
85
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even if you type your show's name exactly,
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it may end up to 300 shows down the list.
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The only way that you,
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even if there is no shows with
other n no name like yours,
89
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you still might be 300
below everyone else because
90
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they require your show to have some
sort of consumption over there. Hmm.
91
00:05:35,040 --> 00:05:37,600
And if you, if you don't
have any consumption at all,
92
00:05:38,270 --> 00:05:40,960
they drive you all the
way down. So if you,
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00:05:41,200 --> 00:05:44,720
if you are not getting a
lot of traction at Spotify,
94
00:05:45,010 --> 00:05:49,960
it probably is because people
can't find your podcast cuz it's
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buried,
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it's buried in the search results
and they only reward shows in,
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in search that actually
get traction. So it is a,
98
00:05:58,910 --> 00:06:01,680
it's a little irritating
when someone says, Hey,
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I can't find your podcast on Spotify,
100
00:06:05,380 --> 00:06:08,200
and you go look for it and
you can't find it yourself.
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So of course if I can't find my own show
on Spotify without the direct link to
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it. So if you want to drive
your searchability and Spotify,
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you have to drive people there
manually from a link to be able
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to listen to your show. That's the
only way you're gonna get get found.
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Yeah. You gotta give them the direct
link to your listening over there. Yeah.
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You can do that in our destinations
areas of, of all our tools.
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So that's, uh, a way of
promoting it if, you know,
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if you're interested in getting a
lot of people on Spotify, you know,
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some shows just don't do
well on Spotify. It's,
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it's very genre specific, I think. Yeah.
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So what PR Pro should
know about podcasting, uh,
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lots of helpful stats on
podcast creation trends. Yeah.
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And this is from muck rack.com and again,
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takeaways from the state of podcasting.
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It's kind of interesting because sometimes
these articles come out and you're
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like, who is this
you?
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how do you know this? So, but,
uh, pretty good writeup. Yeah.
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Yeah. Uh,
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one of the things they
thought was interesting is
current events drive content
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inspiration, but not for everybody.
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So like you are doing a tech show,
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something big happens in tech that
will inspire you to talk about it.
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Sure.
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But if you know something politically
happens that it doesn't have anything to
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do with tech, you are not gonna talk
about it, but some political show might.
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Yep. So, which makes sense.
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And, you know, that's the
advantage of being, uh,
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doing a new show is because
there's fresh content every day.
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I don't have to really go digging
for it. It creates itself.
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So it makes it easy, uh, to,
to put a podcast together,
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send news from Westwood One
and podcast one founder,
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norm Patas has passed away at 79,
I believe he had throat cancer.
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Ah. And, uh, I've, I've, uh,
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met and talked to Norm
on numerous occasions,
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probably the last time
about a year and a half ago.
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And Norm was a larger than life
character in the podcasting space.
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Had a unique reputation as well.
Accomplished a lot. Westwood one podcast,
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00:08:22,620 --> 00:08:24,960
one he had, uh,
139
00:08:24,960 --> 00:08:29,320
front row season tickets with
the Lakers. So, you know,
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00:08:29,460 --> 00:08:31,520
big Lakers fan Rip.
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00:08:31,630 --> 00:08:34,120
Norm. Yeah. I met, I I I met him, uh,
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00:08:34,190 --> 00:08:38,320
I think at n a B show in
2015. He was speaking, uh,
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cuz that's when the, the podcast
conference of the day was, uh,
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was tied with with that.
And, uh, an interesting guy.
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Definitely larger than
life and, uh,
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You know, you know, and, and I'm
sure if he had not gotten cancer,
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he probably would've lived
to been a 110 years old.
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He was very active, sharp fit. Yes.
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The whole nine yards. So, uh, yeah, just,
you just never know. And, and sadly,
150
00:09:05,190 --> 00:09:07,480
a a second loss, uh,
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fellow podcast hosting
company employee BJ Foresight,
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their scrum master for their
dev team at Lipson has, uh,
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passed away in a car accident
and they have a GoFundMe,
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uh, which I looked at it,
you know, uh, the other day.
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And it looks like it's
stalled out a little bit.
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It's about 7,000 of the $10,000
of trying to reach. So, uh,
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if you feel that you're, uh, can donate
to throw 10, 15, 20 bucks at that,
158
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uh, whatever you feel, uh,
please considerate. Yeah.
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He has three, three little kids. Yeah.
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Yeah. Small children and a wife. And, uh,
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so many sad news there for, uh,
for their, uh, longtime employee,
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BJ Foresight,
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00:09:53,820 --> 00:09:57,360
Rob Greenley of formerly
of Microsoft Podcast,
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one Spreaker and formerly of
Libson is now working at Podbean.
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00:10:02,800 --> 00:10:03,633
166
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Uh, not everywhere. Svp SVP of
Content and Partnership. So I,
167
00:10:08,960 --> 00:10:10,960
you know, I was teasing Rob
yesterday said, wow, Rob,
168
00:10:10,960 --> 00:10:13,320
you got another notch in your
belt. Oh my goodness. You're gonna,
169
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you're making your rounds working
for all the podcasting companies.
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He knows where all the
dead bodies are buried.
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Oh, I'm sure.
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00:10:21,290 --> 00:10:26,000
He also, uh, shockingly
yesterday showed me that,
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uh, he's using a Mac now.
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00:10:29,350 --> 00:10:33,360
Part of it is POD being asked
him to. Yeah. But I, you know,
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Rob's Die Hard Windows guy,
you know, and for him to, uh,
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have a Mac as I was
floored, it really was.
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Welcome to the Dark side for sure.
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over there at, uh, Podbean.
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But just as a reminder,
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Mike is the foremost expert in
migrating people off Podbean.
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So hands.
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Breaker and Leton and.
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So I get our best practice here.
Tis the season for giveaways. Ooh.
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Yeah. This is a big one.
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Yes.
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00:11:08,170 --> 00:11:10,880
So go ahead and read our,
read our best practice, Mike.
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Yeah.
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If you're feeling a extra giving this
holiday season considered gifting your
190
00:11:15,680 --> 00:11:18,880
loyal listeners and fans
with merchandise, uh,
191
00:11:18,930 --> 00:11:23,440
or in-person or virtual experience,
a special shout out on the show.
192
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There's all kinds of things that you
can do or give away or, uh, you know,
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doesn't even have to cost a
lot. You know, maybe, you know,
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00:11:31,200 --> 00:11:34,600
have a a half hour conversation
with them if, if that's, uh,
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something that would be of value to
them. You know, I've done this before,
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we've done this as a company
before and, you know,
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it just gets people a little more involved
Right. With your show and, you know,
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it's kind of fun, you know,
especially if you like,
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have a network of shows where you
have some overlapping audience.
200
00:11:50,360 --> 00:11:55,160
You can do it at a network level. Uh oh.
Did we ever do that at Tech Podcasts?
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00:11:55,160 --> 00:11:56,840
I, I don't think so, but.
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00:11:56,840 --> 00:12:00,200
Uh, no, you know, and I think
the key is though, you know,
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a merchandise and gift is kind of hard.
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How do you select which fans Sure you're
gonna give something and do you make it
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a contest then if you do a contest?
There's all kinds of, you know,
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considerations with that.
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But I think the special shout
outs are always important
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and, you know, give the folks that are
helping you with your show, you know,
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anyone that's added value to your podcast,
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and I think you should
do this every episode,
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but if you have specific
fans that are, you know,
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00:12:26,200 --> 00:12:30,360
the super fans and the folks that are
going the extra mile and maybe retweeting
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00:12:30,360 --> 00:12:33,640
and, you know, just take some time and,
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00:12:33,640 --> 00:12:38,520
and thank those folks because fans like
to be appreciated. You great for, uh,
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00:12:38,520 --> 00:12:41,600
bringing together hosts again,
and like you said in networks.
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00:12:41,600 --> 00:12:44,800
And I think the main thing is
just to show appreciation. And I,
217
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I try to do that every episode anyway,
but I think a little more on holidays is,
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is warranted.
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For sure. I said, uh, I've done that
before. You know, when I was doing uh,
220
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podcast help desk, I, I gave
away a complete podcasting rig,
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00:12:59,570 --> 00:13:03,760
uh, as a, uh, as kind of a
contest thing and you know,
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00:13:04,350 --> 00:13:07,400
a little mixer and a mic and a
couple things, you know, and Right.
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And it was great cuz I got
to talk to and meet a lot of,
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lot more of my audience cuz they were,
225
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they were more interested
in that obviously. And, you
know, I gave it away to a,
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a guy that, uh, was setting
up a podcast studio for, uh,
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high school and Right.
You know, it was just,
228
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it was really rewarding
too on top of it. But, uh,
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definitely had some more engagement
than I would've normally.
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So.
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Let's move into Blueberry
News. We got a blog post up.
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What to Consider When Choosing a Link for
your podcast is written by Jen Thorpe.
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Mm-hmm.
this was a nice companion.
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00:13:46,440 --> 00:13:50,960
Read the pr prose from our
news segment this week. Yeah.
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00:13:50,960 --> 00:13:55,800
And we're also beginning compile a
22 blueberry industry recap article.
236
00:13:56,420 --> 00:14:00,520
Let us know if there's something
specific that you'd like to find out.
237
00:14:01,140 --> 00:14:05,080
And we're wrapping up a, well,
not a handful, a large handful.
238
00:14:05,480 --> 00:14:05,520
239
00:14:05,520 --> 00:14:07,560
Truck projects before. Yeah.
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00:14:08,030 --> 00:14:11,760
A truckload of projects before the end
of the year and they were mentioned the
241
00:14:11,760 --> 00:14:12,800
latest newsletters.
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00:14:12,800 --> 00:14:16,120
So I'm sure what we are probably
going to do is a lot of this stuff.
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We're gonna wait, get it all refined,
everything done, and we'll probably pop,
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uh, some of this stuff out right
at the beginning of the year.
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00:14:23,280 --> 00:14:26,520
We're gonna probably have three or
four, five announcements Right. The,
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at beginning of the new year.
We'll see where the timing is.
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Some of the stuff is, you know,
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00:14:31,120 --> 00:14:34,560
one thing is coming as for sure is
the reporting for the programmatic
249
00:14:34,840 --> 00:14:38,560
advertising. Yeah. That's in
the final stage that'll be, uh,
250
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delivered and maybe even some payments
will be delivered before, uh, Christmas.
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So we will, uh, keep you advised there.
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Speaking of which, it's not on our list,
253
00:14:47,440 --> 00:14:51,520
but I have another thing also
affiliates out there, the, uh,
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year end bonuses are coming. Oh.
255
00:14:53,830 --> 00:14:54,663
That's true.
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00:14:54,950 --> 00:14:59,240
That's, uh, we try to get that out
to people somewhat before Christmas,
257
00:14:59,240 --> 00:15:03,320
but maybe right before, I don't know
what the timing is on that, but, uh,
258
00:15:03,810 --> 00:15:08,640
if you're an affiliate and, and you've,
uh, gotten some checks along the way,
259
00:15:08,810 --> 00:15:11,920
uh, you may be getting
a little bit bigger one.
260
00:15:12,590 --> 00:15:14,640
That's right. The annual bonus, and again,
261
00:15:14,640 --> 00:15:17,240
if you're not an affiliate
already and how that works Yeah.
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00:15:17,930 --> 00:15:22,280
Is we pay between five and
7% at the end of the year
263
00:15:22,280 --> 00:15:26,480
depending upon the volume of business
that you've brought to us cumulatively
264
00:15:26,480 --> 00:15:27,010
mm-hmm.
265
00:15:27,010 --> 00:15:31,800
there's also some components in there on
staying active as an affiliate as well.
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00:15:32,660 --> 00:15:35,960
But, um, technically you, we,
267
00:15:35,960 --> 00:15:40,560
we have some affiliates that do earn
significant amounts of money, uh,
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00:15:40,560 --> 00:15:45,080
every year, five figure checks.
So definitely look at, uh,
269
00:15:45,320 --> 00:15:47,080
becoming an affiliate if
you're not one already.
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And now that's basically promoting
blueberry podcasting services. Alright,
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let's go ahead and roll
into the Blueberry Pro tip.
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Okay, here it goes.
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Hi, it's Toby Goodman here.
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00:16:01,480 --> 00:16:06,320
This December holiday season has always
created a pattern interrupt for many.
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00:16:06,320 --> 00:16:10,040
It's, uh, chance to unwind and take
a break. But for us podcasters,
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00:16:10,040 --> 00:16:14,200
there's a strong argument we should
continue publishing through the holidays
277
00:16:14,320 --> 00:16:17,880
precisely because of that
pattern interrupt. Why?
278
00:16:18,130 --> 00:16:22,960
Because it's long been the case that
for many podcasters we see new listener
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00:16:22,960 --> 00:16:26,680
acquisition at its highest during
this December and January period.
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00:16:27,330 --> 00:16:29,120
So how does that translate? Well,
281
00:16:29,120 --> 00:16:33,520
for podcast listeners that pattern
interrupt means a chance to check out new
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podcasts they normally wouldn't have
time to listen to. So for us podcasters,
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00:16:38,530 --> 00:16:41,880
it means getting to fresh
ears during a time of year,
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00:16:41,970 --> 00:16:43,760
we wouldn't normally be able to do so.
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00:16:44,010 --> 00:16:48,800
So today's tip is keep going
through this holiday period or being
286
00:16:48,800 --> 00:16:49,040
well,
287
00:16:49,040 --> 00:16:53,200
you've batched produced some shows
ahead of time and preloaded them to your
288
00:16:53,200 --> 00:16:54,360
blueberry hosting account.
289
00:16:54,610 --> 00:16:59,160
So you can also take a break if you're
feeling overwhelmed with all of that
290
00:16:59,160 --> 00:17:03,280
stuff. The Blueberry Pro production
team can help just come and say hi
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00:17:03,280 --> 00:17:05,440
over@blueberrypro.com.
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00:17:10,110 --> 00:17:12,800
Yeah, we talk about that
every year,
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It's, that's right. I, I agree
completely Is, uh, keep on rocking.
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Yeah. And it looks like our
schedule here is gonna be, uh, yeah,
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we'll be able to, we'll
be able to swing that, uh,
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all the way through so we shouldn't
be skipping any more shows. Good.
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00:17:30,410 --> 00:17:33,280
So we get a question from Facebook. Hello.
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I always record audio only for my show,
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but another show invited me as a
guest host and they also record
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video.
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00:17:42,630 --> 00:17:47,320
I have a webcam attached to my Windows
11 PC and my mic running through
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an audience interface.
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00:17:49,470 --> 00:17:53,720
Does anyone know if this will allow
for the camera to capture video and the
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microphone to capture the audio
during the entire recording?
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00:17:58,210 --> 00:17:58,960
In the past,
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00:17:58,960 --> 00:18:02,720
my attempt with this setup always found
the mic on the webcam taking precedents
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00:18:02,720 --> 00:18:03,640
over my interface.
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00:18:03,640 --> 00:18:08,440
I appreciate any and all suggestions
or via advice in advance.
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00:18:08,830 --> 00:18:11,720
A lot of people miss this, but
you know, if you're using a,
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00:18:11,720 --> 00:18:15,600
a system like Skype or Zoom
or, uh, you know, all the,
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00:18:15,600 --> 00:18:17,600
all the different ones of those, uh,
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00:18:17,600 --> 00:18:22,600
they do have microphone settings where
you can select which audio source
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00:18:22,600 --> 00:18:26,160
you want to go into the
system. I do that here. Uh,
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00:18:26,160 --> 00:18:31,080
currently today we're using Skype
and I've got my webcam right in front
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00:18:31,080 --> 00:18:36,000
of me and I've got the road caster
that I select as the audio source in
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00:18:36,000 --> 00:18:39,880
the Skype settings. And some
of 'em, uh, that are web based.
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00:18:39,950 --> 00:18:43,880
There'll be a little, uh, uh,
a little icon up, up in the,
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00:18:43,880 --> 00:18:48,520
by the address bar to uh, set it
in the browser, which microphone,
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00:18:48,760 --> 00:18:53,320
which video, you know, like I have two
different cameras here and you know,
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00:18:53,320 --> 00:18:57,560
I have to select which camera and I have
to s select which audio source cuz I
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00:18:57,560 --> 00:19:02,240
have a built-in mic and a and, and the,
the road caster and all that. But, uh,
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00:19:02,240 --> 00:19:05,000
there are settings depending
on what system, you know, I,
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00:19:05,000 --> 00:19:06,800
I can't give you the exact thing,
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00:19:06,800 --> 00:19:10,200
but look for any sort of
settings with that system,
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00:19:10,200 --> 00:19:13,920
you should be able to do that without
too much issue even on Windows.
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00:19:14,140 --> 00:19:16,200
And if you're coming in via remote guest,
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00:19:16,390 --> 00:19:20,560
most of the platforms being
used by podcasters, they
have the ability to again,
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00:19:20,620 --> 00:19:23,360
not only select which camera,
like if you have more than one.
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00:19:23,360 --> 00:19:26,120
So sometimes be able a webcam
and a laptop camera. Yeah.
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00:19:26,250 --> 00:19:31,080
So you might have one or two and number
two would be, again, like Mike said,
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00:19:31,100 --> 00:19:35,800
you might have one or two
or even three audio sources
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00:19:36,280 --> 00:19:40,320
depending on the setup of
your system. So, um, yeah,
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00:19:40,320 --> 00:19:41,480
perfect answer there Mike.
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00:19:41,730 --> 00:19:43,760
So if you get a question like
us to answer in the show,
335
00:19:43,760 --> 00:19:47,520
drop an email to mike@blueberry.com,
audio, text or video and we may use it.
336
00:19:47,520 --> 00:19:51,400
You can also post a question on the
Blueberry podcasting Facebook group.
337
00:19:51,400 --> 00:19:55,240
Yep. And the best place for support
for any blueberry product or services,
338
00:19:55,240 --> 00:20:00,080
our ticket system over at
blueberry.com/support and
339
00:20:00,080 --> 00:20:03,960
tickets, give the whole team access
rather than direct emails or phone calls.
340
00:20:04,140 --> 00:20:04,840
And of course,
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00:20:04,840 --> 00:20:08,400
you've been coming to you this week from
the new Media Production Studio Quarter
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00:20:08,760 --> 00:20:11,560
Michigan and Mike Dell's World
Studio in Traverse City, Michigan.
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00:20:11,840 --> 00:20:15,760
Produced of course by the Blueberry
Pro production@blueberrypro.com.
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00:20:15,940 --> 00:20:18,320
And you can fill out
our listener survey at
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00:20:18,320 --> 00:20:23,200
surveys.blueberry.com/podcast
Insider and you can set up your
346
00:20:23,200 --> 00:20:26,920
own if you're on our stat system
and, uh, run a survey yourself.
347
00:20:27,060 --> 00:20:31,600
You can schedule a one-on-one with me
hosting Customers home only email todd
348
00:20:32,080 --> 00:20:33,600
blueberry.com.
349
00:20:33,660 --> 00:20:37,040
And you can schedule a
tech checkup with me, uh,
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00:20:37,040 --> 00:20:40,880
hosting customers only
email mike blueberry.com.
351
00:20:41,340 --> 00:20:45,560
You can send us your podcast sticker and
a self address stamped envelope and we
352
00:20:45,560 --> 00:20:47,400
will send you a Blueberry Care package.
353
00:20:47,400 --> 00:20:51,880
That information is@podcastinsider.com
within the show notes
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00:20:52,410 --> 00:20:55,720
of the podcast, everyone that's been
here, thank you so much. And again,
355
00:20:56,000 --> 00:20:57,040
Merry Christmas.
356
00:20:57,040 --> 00:21:00,880
I will be out for the next couple of weeks
and I'll be back probably for the New
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00:21:00,880 --> 00:21:03,280
Year's show. So, uh, look forward to that.
358
00:21:03,340 --> 00:21:07,600
Yep. We got a, we got a little bet
to settle on that show, so
359
00:21:08,010 --> 00:21:11,520
Oh, we do? Yeah. What, what
do I owe you? A dollar or.
360
00:21:11,520 --> 00:21:12,353
Two? Yeah, a dollar.
361
00:21:12,760 --> 00:21:13,680
362
00:21:14,200 --> 00:21:18,040
Mackenzie I believe next week, uh,
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00:21:18,040 --> 00:21:23,040
as a co-host and I don't know
who on the, uh, 22nd, but,
364
00:21:23,090 --> 00:21:25,680
uh, somebody will be
here from the team. All.
365
00:21:25,920 --> 00:21:30,040
Right. Outstanding everyone, thanks for
being here and thanks for watching the,
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00:21:30,100 --> 00:21:32,880
and listening to the podcast
Insider. Everyone. Take care.
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00:21:32,880 --> 00:21:34,160
We'll see you next time. Bye-bye.