Monthly Archives: November 2017

Podcast Stats Update at Blubrry – YP19

Blubrry Statistics just got better, with the introduction of regional reporting for Canada, UK, and Brazil. Learn more about the podcast stats update with the article below and details on new clients being reported. No money, in podcasting? Think again, as Australia has created a 1 million dollar content. PodCon is approaching rapidly, and Blubrry is excited to head to Seattle to meet all kinds of podcast listeners and creators. Lastly, podcasting comes in many shapes and forms, but not all are considered podcasting by the actual formats being used.

Thanks for tuning in to episode 19 of Your Podcast with Todd Cochrane and Mike Dell.

Thanks for listening to the show and please subscribe at

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Blubrry adds regional reporting for Canada, UK, and Brazil to their statistics. Also included: new clients and categories such as “Intelligent Personal Assistants”.
The Australian Broadcast Company (ABC) calls for submissions for it's One Million Dollar Podcast fund.
Coming up in December, come see us at Podcon. Todd and MacKenzie will be there, Dec. 9 – 10 in Seattle.


True podcasting, as opposed to fake video podcasting. Audio that is converted into a video for YouTube and Facebook – without any actual movement – is not really a podcast.
Publisher platform from Blubrry: Why you shouldn't use it unless you have to.

Listener Question:
Copyrighted music on a podcast. – Gilly in the UK emailed, asking if there was any way around copyright and playing licensed music on a podcast.
Short answer, there really isn't a license that allows copyrighted music on a downloadable podcast.  I'm sure the law is similar in the UK. Even though you are in the UK, U.S. law would also apply to downloadable media available in the U.S.

Wav files are too big for podcasting.
You don’t have to be “tech savvy” to podcast, but it helps. Spend a little bit of time to learn what you need to (we can help) and then you can do it on your own. Once it’s setup with PowerPress and Blubrry hosting, it is VERY easy. If you can make a blog post, you can publish a podcast. See our Getting Started video here.
Stats Redirect: Part Two of setting up statistics. Simply signing up for statistics does not mean they start collecting right away. For a short video on how to implement the stats redirect (required for stats collection), See the video below.

To ask questions or to comment on the show, contact Todd and Mike here:

Super Speed Listening

Almost every podcast app out there offers the ability to listen to the episode at a faster speed. Speeds range from 1.5x to 10x. Buzzfeed went the extra mile to find out just how often people do listen at rates faster than normal. Mike Dell and MacKenzie don't seem too interested in listening this way, but read more in the show notes below.

Make sure to head to PodCon to see Todd and MacKenzie in Seattle in early December.

Podcasting requires quite a bit of different software at times and sometimes it's nice to find a free version of something you need. They're not too informed about these particular options, but it's always nice to know what's out there.

If you have any interest whatsoever in fast food, don't skimp out on a new podcast, Fast Food History. Hosted by Blubrry's own Mike Dell, this weekly show will give you info on a variety of fast food chains.

Enjoy Thanksgiving and tell us on social media about any Black Friday or Cyber Monday deals. Thanks for listening and please subscribe.
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Show notes:
Meet the People Who Listen to Podcasts at Super-Fast Speeds: Catch up on episodes quickly by, well, speeding them up a bit.

The best free audio editors of 2017: Free isn't always bad – these options might be the one for you.

PodCon: The podcasting conference for people who love podcasts. December 9-10 in Seattle.

Fast Food History: First episode is out, tune in for episodes released every Friday.

Building a Show and Branding YOUR Show – YP018

Building a show and branding it isn't easy. There are many facets that go into the making of a show and reputation, and it's harder than many podcasters expect to create a brand on their own. is now part of the Blubrry tools and services that are provided to the podcasting community. Changes are not coming soon, as some might have been worried about.

Apple tends to change things up, but one thing they haven't done lately is change the way ranking works. Mike and Todd are here to debunk some of the ideas that people have around how the entire process over at Apple works. Lastly, as always some tips and insight into support issues that Blubrry faces. Thanks for tuning in to episode 18 of Your Podcast with Todd Cochrane and Mike Dell.

Thanks for listening to the show and please subscribe at

We love our PowerPress users, please leave us a review.

We bought something! You've probably heard already: Blubrry / RawVoice acquires  (and TSG podcasting Plugin)


Building a show; not always as easy as you might think: What is the value of your podcast brand?
Joining a network, when to join one and why.
Apple Podcasts (iTunes) ranking: What does and does NOT affect it.


Our pet peeves: Asking the same question to multiple team members at Blubrry will get you the same answer (most of the time).
Apple podcasts subscribe links in PowerPress:
1. Submit your feed to Apple Podcasts.
2. Wait to be approved by Apple (1-5 days, normally faster).
3. Add the URL that Apple sends you in the approval email into the “iTunes Subscription URL” box in the Destinations tab of PowerPress Settings. This populates the buttons and links for Apple Podcasts (iTunes) on your site.
4. Repeat for Google Play, Stitcher and Tunein Radio (you have to turn on those links in the website tab as well).
Themes and plugins in PowerPress Sites Basic and Deluxe: Why you can't add your own.

To ask questions or to comment on the show, contact Todd and Mike here:

Podcasting Around the Holidays

Blubrry has been collecting podcasting data since day one when they started in 2005. Our statistics allows us to collect information on how people are listening – the trends, what they do, what they don't do, etc. At the end of the day we regularly come to conclusions on this data and share it with the world. Recently, a blog post went out about some of this information, you can find it on

An RSS feed can be confusing or a hassle to some, which is why services such as feed validators are so important and utilized. Recently, Blubrry acquired widely used and highly recommeneded, Cast Feed Validator.

NaPodPoMo – Podcast for 30 days straight. This challenge is great for any podcaster, and MacKenzie has already failed at it. No worries, she has a different take on 30 days straight and will be working on a different type of podcasting initiative for the month of November.

Lastly, MacKenzie shares her podcasting chronicle – setting a second goal for herself before December. The holidays can feel like a burden for your podcast, but don't let them get in the way – there are so many listeners out there that are utilizing their free time around the holidays to listen to new shows and catch up on old episodes.

Thanks for listening and please subscribe! If you'd like to be on the show email MacKenzie, she's always looking for new guests.
Show notes:
FinCon: In case you missed out, it's a financial expo for media creators in the financial industry. Lots of potential podcasters attended.
Cast Feed Validator: Now in Blubrry's hands, with no major changes coming to the service in the near future.
Podcasting Data: Information you didn't know you wanted about the podcasting industry. Hint, more people are listening to podcasts.
NaPodPoMo: Will you be podcasting for almost everyday of the month of November? Become a better podcaster simply by podcasting more.